Digital Marketing Manager

How you will make a difference:

As the Digital Marketing Manager, you will be an integral member of our NYC-based team. You will not only be responsible for exponentially growing Brainly’s student users in the US, but also helping develop the marketing strategies and tools that will be the template for the other Brainly markets across the globe. The ideal candidate will have a proven track record in creating and implementing online traffic and lead generation strategies (SEO, SEM, social media, mobile advertising and content marketing).

You are highly motivated and results-driven, and are equally excited about maximizing the efficiency of our acquisition channels as thinking about how to take marketing at Brainly to the next level. You must be a self-starter that can excel in an entrepreneurial environment and aggressively grow our online presence in the US.

What you will do:

• Create, manage, measure, and report performance of all performance marketing campaigns run in the US market
• Deliver new creative strategies and test new marketing channels to meet our aggressive user growth targets
• Increase app downloads via ASO strategies
• Increase engagement of acquired users by creating, testing, and then operationalizing engagement marketing strategies
• Assist in identifying necessary acquisition and/or CRM tools to better target users and maximize revenue generation (e.g. CRM software, email provider, etc.)

What you will need:

• 4-6 years of digital growth/marketing experience
• Experience planning, executing and optimizing digital strategies, including paid user acquisition and engagement marketing channels
• Proficient knowledge with the following user acquisition marketing & advertising channels: Paid Search (Google & Bing), Google Display Network, Retargeting, Social Advertising (Facebook, Twitter, etc.) & Mobile Install Campaigns (Appstore Search Ads, Google Universal App Campaigns)
• Extensive knowledge using Google Analytics for tracking of marketing & paid campaigns
• Strong understanding of CPA strategies and conversion attribution tracking methods (last-click attribution, etc.)
• Ability to coordinate creative projects such as, banner ads, email design, etc. with internal creative team and external freelancers
• Strong understanding and experience implementing App Store Optimization strategies, including the various components that affect ranking in the App Store and Google Play
• Fluent knowledge of the Gen Z and college target audience
• Ability to travel to Krakow, Poland (our European headquarters) for 1-2 weeks for training

Additional information:

• Location: New York, NY (Manhattan)
• Availability: Full-time position
• Benefits: High-quality health insurance, 21+ days of paid vacation plus holidays, unlimited sick days, flexible working hours, opportunity to work remotely from time to time, weekly company lunches, company events, and more!
• We are committed to your professional development by providing opportunities to participate in conferences, trainings, and courses.

WHAT IS BRAINLY?

Brainly is the place to learn, for students, by students. We are the world’s largest social learning community bringing middle school and high school students together to make learning outside the classroom highly engaging, effective and rewarding. Students connect to their peers to help strengthen their skills, from math, to science, to history and beyond.

Founded in 2009, Brainly is one of the most promising and fastest growing internet businesses in the EdTech space with over 80 million monthly users. Based in New York City and Kraków, Poland, Brainly is currently available in over 35 countries. Brainly has closed a $15M Series B round of funding led by the global internet and entertainment group, Naspers, to bring total funding from existing investors including General Catalyst Partners, Point Nine Capital, Runa Capital and Learn Capital to $27M.