Assistant Dean of Marketing & Communication

Assistant Dean of Marketing & Communication

Santa Clara University

Department: Business School

Part Year: No

FLSA Status: Exempt

Standard Hours (hours per week): 40

Position Purpose:

The Assistant Dean for Communications is broadly responsible for the marketing, strategy, and for the deployment of school resources to align communications and marketing with LSB mission and priorities. Overall charge will be directing and coordinating all college-level marketing and communications efforts, including strategic planning, implementation and evaluation, and developing the College's branding messages and communications initiatives across units. The Assistant Dean's main focus is on engaging with external audiences, and the responsibilities include marketing support of graduate student recruitment and development activities, oversight of communications directed toward media and public relations, and alumni relations campaigns. Deliverables will include all campaign materials, building communications (e.g. digital display boards, other displays, way finding), dean's initiatives in extension and outreach, engagement in college or university initiatives, and all other dean's communications.

Essential Duties and Responsibilities:

1) Leads the development and execution of a strategic and comprehensive marketing and communications plan for the Leavey School of Business.

a) Develop, revise and implement a comprehensive marketing strategy for the LSB .

b) Align a marketing strategy, visibility plan and new recruitment materials for the School’s graduate programs.

c) Develop and oversee a broad media relations strategy for local, national and international media.

d) Oversee the strategy and implementation of LSB’s website and all print and digital efforts including social media.

e) Provides LSB constituents with the marketing support they need to achieve their goals; including recruitment & fundraising.

f) Leads and aligns Business School web team, comprising department webmasters and technical staff.

g) Creates and manages budget for School of Business marketing and communication efforts. Identifies sources of funding and potential publishing partners for marketing and communications projects.

2) Evaluate & manage market assessments and performance

a) Launches strategies to further strengthen and expand our relationships with LSB stakeholders

b) Initiates and manages market research initiatives

c) Develops and maintains database and measurement tools to assess effectiveness of marketing activities.

d) Evaluates and implements customer retention marketing tactics and opportunities as base grows.

e) Use latest research and trends to ensure marketing and communication reaches a variety of local, national & international constituents

3) Supervision

a) Digital Content Manager (1 FTE )

b) Web Coordinator (.5 FTE )

4) Special Projects, as assigned by the Dean of the Leavey School of Business

a) Manages SCU Business Index marketing and news relations, including securing annual survey pool, as well as identifying and cultivating partners (media, funding, technical, etc)

b) Represents the School (often being the first point of contact) for relationships with external media professionals, as well as numerous suppliers and vendors.

c) Leads ratings/rankings projects with publications and other sources

d) Other projects, as assigned

GENERAL GUIDELINES

1. Recommends initiatives and implements changes to improve quality and services.

2. Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.

3. Maintains contact with customers and solicits feedback for improved services.

4. Maximizes productivity through use of appropriate tools; planned training and performance initiatives.

5. Researches and develops resources that create timely and efficient workflow.

6. Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions.

7. Prepares and submits reports as requested and required.

8. Develops and implements guidelines to support the functions of the unit.

Provides Work Direction:

PROVIDES WORK DIRECTION TO:

- Digital Content Manager (1 FTE )

- Web Coordinator (.5 FTE )

- University PR and Marketing Communications (extended team contacts)

RECEIVES WORK DIRECTION FROM

- Dean, School of Business

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

Physical Demands:

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

• Considerable time is spent at a desk using a computer terminal.

• May be required to travel to other buildings on the campus.

• May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.

• May be required to occasionally travel to outside customers, vendors or suppliers.

Work Environment:

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Typical office and computer lab environment.

• Mostly indoor office environment with windows.

• Offices with equipment noise.

• Offices with frequent interruptions.

Knowledge:

• Knowledge of fundamental marketing and communications principles

• Knowledge of the higher education market- both students and he higher ed environment

• Familiarity with data analytics

Skills:

• Ability to understand target audiences and develop a variety of content for them, including direct marketing campaigns, web pages, advertising, speeches and articles, etc.

• Documented skill and successful experience writing and editing speeches, public statements, and related communications materials for a wide range of audiences; experience with online publications and internal communications.

• Advance verbal and written skills to articulate ideas and issues concisely and persuasively, using appropriate editorial style

• Strong interpersonal and communication skills; ability to lead multiple, senior stakeholders to a common solution

Abilities:

• The abilities to: think critically and creatively in analyzing complex situations and produce clear communications to address them; anticipate needs, identify and analyze a variety of issues, and identify problems, making recommendations and/or taking action to resolve them; prioritize multiple assignments and meet conflicting deadlines within a dynamic environment; strong attentions to detail and technical accuracy; maintain strict confidentiality and discretion

• Ability to work effectively with a wide range of constituencies in a diverse community

Education and/or Experience:

• Bachelor’s degree required in related field, such as marketing, strategy or similar. Advanced degree preferred.

• 8 – 10 years experience in campaign marketing and/or public relations, communications, or related field

• Some level of experience in an academic institution is strongly preferred

Salary Information: $3,431.63 - $4,018.50 semi-monthly

Close Date:

Open Until Filled: Yes

Special Instructions to Applicants:

To view the full job posting and apply for this position, go to http://apptrkr.com/943514

About Santa Clara University

Santa Clara University is a comprehensive Jesuit, Catholic university located in California’s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s, Ph.D., and law degrees.

Distinguished by the highest retention rate and ranked second among all master’s universities in the West by U.S. News and World Report, Santa Clara University is California’s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.

Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at http://www.scu.edu/cs/. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

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