Hardware

Misfit shoots for simple with the Phase hybrid smartwatch

Comment

Image Credits:

I’ve been mostly enjoying my time with the Phase, thus far. It might be all the time I spent with the Gear S3 of late, but it feels good having a relatively reasonably sized watch on again. Something that’s not flashy like the Apple Watch Nike+, something that, honestly, you forget you even have until you need it.

The Misfit Phase isn’t a groundbreaker. That path has already been blazed and reasonably well trod by the likes of Martian, Withings, Fossil and Timex — companies who saw an opening between an analog timepiece and a full-fledged smartwatch. Something that brings notifications and fitness tracking to the wrist, but otherwise gets out of your way.

It’s a next step that makes sense for Misfit. The (now Fossil-owned) company’s devices have traditionally offered some combination of good looks and subtle functionality, and a hybrid smartwatch slots quiet well into the company’s existing ecosystem.

At $175, it’s an easy enough sell to those who’ve already bought into the Misfit ecosystem, but standing out among hybrid smartwatches is getting tougher and tougher by the day.

Plain-faced

img_1525

Like the Withings Activité, the Phase is a study in minimalism. It’s all smooth surfaces and round corners with little in the way of extraneous design. The device Misfit sent is a dark navy with a brown leather band — not the color combination I’d have opted for, but there are plenty of options on that front, and this being a traditional wristwatch, the bands are interchangeable.

The backs close over metal pegs, rather than using the standard bar. This means they’re easier to get on and off so you won’t be able to change them out with just any bands. Instead, Misfit is offering up straps in packs of three, for $60 bucks a pop, with leather, cloth and sport straps, for the busy fitness tracker on the go.

The Phase’s body is 41mm. It would be nice to have multiple size options, but as it stands, the watch fit pretty comfortably on my own wrist (I’m 5’11″) and a coworker, who is 5’4″. It’s a bit on the thick side, owing likely to smartwatch functionality. It slipped fairly easily beneath my sleeve, but left a noticeable bulge in the process.

The notification situation

img_1471

Unlike Martian’s devices, which feature a text crawl built into the face, the Phase is reliant on haptic buzzes, a small window on the bottom with a rotating color wheel and moving clock hands, which communicate in semaphore signals. Users designate different colors for different notifications, so if, say, you get an email, the circle turns green, the theory being that users assign different levels of urgency to different notifications.

In practice, I didn’t find the notification colors useful. The window is small, un-illuminated and easily obscured by the watch hands and requires memorization on the part of the user. Also, there are only six colors and six services available in addition to calls and texts (Gmail, Skype, WeChat, Facebook Messenger, Viber, WhatsApp and Line). The addition is really more trouble than it’s worth.

The Phase also sports a pair of buttons on the right side. The top is designed to offer a little more insight into the watch’s notifications. Tap it once and the hands spin to a point on the face that represents how far the user is toward their goal — so, 50 percent would land on the six. Two taps shows what time the alarm is set to.

The bottom button, meanwhile, can be assigned a variety of different functions, including playing and pausing music, taking selfies, advancing slides in a presentation or other custom functions like triggering a device via IF.

Misfit’s done a lot to offer a slate of different smartwatch-like functionality without an interactive display. I wish the company offered up more information in its Quick Start guide, however — in a lot of cases, figuring out that functionality takes a lot of guesswork. And many ultimately don’t really bring all that much to the table.

We can work it out

img_1521

One of the key things Misfit brings to the table is an existing activity tracking ecosystem. The Phase uses the company’s existing app for everything, which means users already have their social connections and past activity baked in.

The App tracks distance, calories and steps, all standard stuff, autodecting whether you’re walking, running or swimming, and breaking all of that down by time of day. There’s no multi-sport tracking or heart-rate monitoring, so you’re really only getting baseline stuff here.

There’s sleep tracking onboard as well — though it’s pretty basic stuff, utilizing the accelerometer to determine how much the wearer is moving and assigning it either light or restful sleep. The info isn’t constantly updated — instead you sync via the app, with the watch’s hands spinning around the face to let you know that the onboard data is being transferred.

Stupid smart

img_1483

There are, of course, some noted benefits to only going part way on the smartwatch front. Battery life is pretty close to the top. The Phase uses standard cell batteries and can last six months before having to be swapped out. The watch is also water-resistant for swimming, sweating and showing, though that’s quickly become a standard feature in full-fledged smart watches, as well.

Pricing is a key factor, as well. At $175, the Phase is priced the same as Withings’. That’s about $75 more than the Misfit Shine 2, but well below, say the $400 Apple Watch.

In the end, the Phase doesn’t stand out that much from the growing number of hybrid smartwatches on the market. The moving hands and color wheel are neat ideas that ultimately don’t add a ton to the offering. But it’s a solid little hybrid with a nice design and the benefit of Misfit’s half-decade of building fitness trackers.

It’s a solid addition to the company’s portfolio that doesn’t do much to move the minute hand on the hybrid smartwatch space.

More TechCrunch

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday which they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

2 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120 million to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

7 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’

Bumble founder and executive chair Whitney Wolfe Herd raised eyebrows this week with her comments about how AI might change the dating experience. During an onstage interview, Bloomberg’s Emily Chang…

Go on, let bots date other bots

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. AI Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and…

UK agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech

Rachel Coldicutt is the founder of Careful Industries, which researches the social impact technology has on society.

Women in AI: Rachel Coldicutt researches how technology impacts society

SAP Chief Sustainability Officer Sophia Mendelsohn wants to incentivize companies to be green because it’s profitable, not just because it’s right.

SAP’s chief sustainability officer isn’t interested in getting your company to do the right thing

Here’s what one insider said happened in the days leading up to the layoffs.

Tesla’s profitable Supercharger network is in limbo after Musk axed the entire team

StrictlyVC events deliver exclusive insider content from the Silicon Valley and global VC scene while creating meaningful connections over cocktails and canapés with leading investors, entrepreneurs and executives. And TechCrunch…

StrictlyVC London welcomes Phoenix Court and WEX