Product Marketing Manager

Here’s the Gist:

RocketSpace is bringing the future to market. It is an exciting time to be in the technology industry, even for non-techies. Everyday our team wakes up looking for ways we can help our members and corporate clients drive growth. Our ecosystem and our services are specifically designed to remove friction and add support that empowers startups and global corporations to disrupt existing markets and create new ones.

At RocketSpace we believe it is not just about a single person, a single team or a single campus. It is about how we work as a team, across all campuses in the pursuit of mutual, long-term success. We believe in combining your own ideas with the company ideals to take the risk necessary to drive the brand further into the future.

Description:

As part of the Corporate Innovation Services Marketing Team, you’ll be helping support the business as the product marketing champion. In this role, RocketSpace is looking for a creative and content savvy marketer with strong cross-functional skills to join the team.

What you’ll be doing:

You will be the primary liaison between sales and product. You will help translate our products/services with compelling messaging and assets that help support the sales team and online lead generation. Responsibilities will include:

• Develop product positioning, customer segmentation, cross-product strategies and lead creative and messaging development with creative, with all marketing copy, emails, landing pages and videos
• Analyze market, customer, product data to generate innovative ‘breakout’ product marketing strategies to and execute on them
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Responsible for managing and maintaining the sales enablement tools with the updated product information (proposals, one-pagers, conference presentations, etc.).
• Work closely with product team to stay updated on projects and keep updated records of client logos, case studies and testimonials.
• Help manage the Corporate Innovation Services Blog content strategy and schedule. You will work with our writers (and RocketSpace team) on developing relevant, engaging content.
• Assist the product team with support on product deliverables to ensure we are on-brand through report templates, editorial assistance, etc.

Who you are:

• Bachelor’s degree in Marketing
• 5+ years experience in a B2B service product marketing position
• Experience crafting detailed product messaging, pitch decks, proposals, etc.
• A proven track record in product management including generating compelling and easy-to-understand product marketing content that will illuminate product benefits to customers
• High impact personality: intellectual agility, entrepreneurship, motivated, and results-focused
• Experience with Google Slides, Canva, Salesforce, or Hubspot a plus
• Passionate about startups
• Effective interpersonal and organizational skills; especially when it comes to working directly with senior level directors
• Impeccable communication skills across all channels
• Strong team orientation
• Excellent discretion, judgment, tact and diplomacy
• Must demonstrate an energetic, positive, helpful demeanor and a passion and interest in RocketSpace

RocketSpace's policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. RocketSpace policy prohibits harassment of applicants or employees on the basis of any protected classes. RocketSpace has established a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.­