Social Media Manager

Northeastern University

Social Media Manager

Requisition Number: STFR003391

Division/College: Marketing and Communications

Location: Boston Main Campus

Full-time/Part-time: Full Time

Responsibilities:

Northeastern's digital newsroom is looking for a Social Media Manager with superb skills in social media strategy for all platforms; deep understanding of social analytics; super creativity and speed; and experience in journalism. You will be managing Northeastern's presence and audience engagement on the university's main social media channels (Facebook, Twitter, Instagram, Snapchat, etc.), including social listening, data analytics, and strategy/implementation to leverage these platforms for storytelling as part of the daily news operation.

You'll also have to develop creative campaigns and highly shareable original content to engage users, crowdsource audience feedback and communicate information effectively. You have to be not only creative and an excellent writer on social platforms, you also have to love data and be quick on your feet to act based on analytics, and be up to date on the latest trends and emerging platforms. You also have to love journalism and great storytelling in all forms. You have to come up with strategies to leverage social media in new and innovative ways to engage audiences through our newsroom's storytelling while being mindful of our institutional messaging priorities.

You have to be versatile when it comes to the different platforms and audience segments—the messaging, tone, strategy and implementation should be tailored to each account, platform and audience segment. You'll be collaborating closely and creatively with others on the team and providing strategic ideas for maximizing the performance of our stories, including rich media content, on each social platform.

You have to develop testing strategies around different storytelling formats and messages; track performance through a variety of metrics; interpret data and make informed proposals for increasing engagement and improving performance.

You have to be able to effectively communicate and collaborate with social media partners across Northeastern to leverage their networks. As social media never sleeps, you have to be responsive, fast, thoughtful and creative at a moment's notice regardless of the time or day. Crisis and opportunities don't and can't wait.

If you love working in a creative and high-energy and fast-paced environment with great storytellers, you'll feel right at home on our team.

Qualifications:

What you must have:

• Bachelor’s degree

• Deep understanding of all mainstream and emerging social channels

• At least 3-5 years of experience managing creative social media campaigns on multiple platforms, as well as managing organizational social accounts

• Proven (with metrics) track record of increasing positive audience engagement on different platforms

• Excellent analytics skills and experience in tracking and responding to data in real time

• Experience with leveraging social media platforms in time of crisis

• Experience with leveraging social media platforms to maximize the performance of stories, including creating highly shareable original content

• Excellent writing skills specific to social platforms, and the ability to be consistent and engaging in tone, voice and style

• Ability to turn social listening data into actionable, engaging, high-performing content plans

• True passion for news, journalism and storytelling, and familiarity with best social practices by mainstream and niche news organizations

• Excellent judgement

• Highly energetic and speedy approach to your work

• Relentless curiosity

• Wit

Great if you also have:

• Experience working in a newsroom

• Relationships at social platform companies

• Great audience engagement and creative content ideas on your personal social platforms

What stands us apart:

• We offer a highly competitive benefits package, including tuition waivers for that master’s degree or certificate you’ve been thinking about.

• A selection of other current offerings includes medical, dental, and vision plans, discounts on technology products, health and fitness programs, generous retirement programs, ample paid time off, and professional development opportunities.

Additional Information:

To be considered for this position please visit our web site and apply on line at the following link: http://apptrkr.com/922415

Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.

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