Hardware

Apple’s other new MacBook Pro

Comment

Image Credits:

The entry-level MacBook Pro is a strange sort of beast. It’s at once aspirational and transitional, a lowest financial rung into the company’s top tier of devices that carriers the form factor and many of the hardware improvements of this latest generation, while leaving behind its most eagerly anticipated feature. And really, the device didn’t get much more than a passing mention during yesterday’s event, tossed into the bit at the end where Tim Cook announced pricing and availability.

This is the $1,499 version, a price that places it significantly higher than entry points of both the Air ($999) and MacBook ($1,299) – though, with a couple of clicks on Apple’s site, it’s easy to push the latter up to $1,749.

img_2521

For the company, the product hits the perceived sweet spot for customers who have been eyeing an Air, but are looking for something with a bit more muscle under the hood, coupled with the Retina Display they’ve long been dreaming of. Though the company is quick to add that the Air isn’t going anywhere for the time being, at least, and certainly there’s a lot to be said for keeping at least one of its laptops (just slightly) under the $1,000 price point.

screen-shot-2016-10-28-at-8-42-04-am

Let’s address the elephant in the room here. The Touch Bar is a no-go on this base-level unit. So, for those out there for whom the secondary display was a major selling point, move up a tier to the $1,799 version, pass go, this one’s not for you. The $300 price difference also includes a throttling of some internal specs and the loss of two of those four Thunderbolt 3 ports.

img_2566

Yes, you’re going to have to invest in some adapters here (you get one two-meter USB-C charge cable in the box along with the standard sized Pro charging brick) – unless, of course, you’d rather invest in new hardware. How many and how much of a hassle that ends up being is entirely dependent on your work setup. On the upside, both ports can be used to charge the system and a lot more power is passed through a single cord, so you can run power and display through a single cable. I do wish, however, that the company would have placed the two ports on opposite sides, giving the user a little more leeway with where to plug it.

img_2509What you do get, however, is a fairly significant bump up from the Air. It’s maybe not apparent at first glance, but side-by side, the different is clear. In the four years since the last time the company offered a significant upgrade to its Pro line, the company has clearly refined its manufacturing process a significant amount.

img_2576

Unlike the Air, the Pros don’t taper, maintaining a uniform width of 0.59-inches, which means they’re thinner than the Air’s thickest point (0.68-inches). As Apple also points out, the system’s overall footprint is smaller than Air’s – and three pounds, it weighs about the same.

The MacBook’s lid is now constructed of one single piece of metal, doing away with the black plastic hinge that’s marked previous metal MacBooks. The glowing Apple logo, meanwhile, has been replaced with the flush mirrored version you find on the standard MacBook. It’s a slick and svelte design, and undoubtedly one of the nicest and most solidly constructed laptops out there. The Space Gray version (the darker of the two options) is particularly striking, though it did pick up smudges like crazy.

img_2501

Open the laptop and you’ll likely be struck first by the size of the trackpad. It’s huge – 46 percent larger than the last model. That’s a lot of additional real estate for multi-finger gestures. The Force Touch technology has been ported over from the 2015 refresh, replacing moving parts with haptic feedback, offering up more pressure sensitivity in the process.

The new Pros are the first Macs to use the second generation of the company’s butterfly mechanism, which replaced the original scissor model, promising more stability in the process. I’ll be honest, I wasn’t a huge fan of typing on the last generation MacBook.

The new technology certainly marks a step in the right direction. The process feels more natural, and the keys have better give. I still prefer the tactile feel of older keyboards, but a lot of that may just have to do with familiarity. After all, the device was only announced yesterday.

img_2562

The Retina Display is notably improved. The difference between the Air and the new Pro is night and day. And there’s a pretty big jump over the last version, with a 67 percent increase in brightness to 500 nits, coupled with a jump in contrast, a quarter more available colors and color management built directly into the latest version of Mac OS. It really is a stunner and easier to see in a variety of lighting conditions.

img_2527

And as with the new iPhones, the company has given some extra love to the long-neglected speakers, two thin strips on opposite sides of the keyboard. The sound is richer than before, and the things get loud. Really, really loud. They’re good for casual listening and maybe an episode or two of a TV show. Anything longer than that, I would go with a pair of headphones or Bluetooth speaker. Also things start to deteriorate when things hit top volume.

Inside, you’ll start off with 256GB solid state storage (configurable up to a full terabyte on this model), 8GB of RAM (configurable to 16GB) and a 2.0GHz dual-core Intel Core i5 processor, all improvements over the comparable Air. The rated battery life is 10 hours – solid for a laptop, but two hours under the stated life of the Air.

img_2503

The entry-level MacBook is an unquestionable step up from the Air (though the loss of standard USB ports may be a pain point for some) and a definite upgrade for those still clinging to a 2012 unit. It’s a decent way to get into the Pro camp without spending an arm and a leg – for kicks, I configured a 15-inch with all the top specs and came out well north of $4,000. A hundred extra will get you the Touch Bar/Touch ID, a better processor, improved graphics and two extra ports, just to name a few. But, well, not everyone has a few hundred extra bucks to toss around. And hey, it has the added bonus of shipping today.

More TechCrunch

The European Space Agency selected two companies on Wednesday to advance designs of a cargo spacecraft that could establish the continent’s first sovereign access to space.  The two awardees, major…

ESA prepares for the post-ISS era, selects The Exploration Company, Thales Alenia to develop cargo spacecraft

Expressable is a platform that offers one-on-one virtual sessions with speech language pathologists.

Expressable brings speech therapy into the home

The French Secretary of State for the Digital Economy as of this year, Marina Ferrari, revealed this year’s laureates during VivaTech week in Paris. According to its promoters, this fifth…

The biggest French startups in 2024 according to the French government

Spotify is notifying customers who purchased its Car Thing product that the devices will stop working after December 9, 2024. The company discontinued the device back in July 2022, but…

Spotify to shut off Car Thing for good, leading users to demand refunds

Elon Musk’s X is preparing to make “likes” private on the social network, in a change that could potentially confuse users over the difference between something they’ve favorited and something…

X should bring back stars, not hide ‘likes’

The FCC has proposed a $6 million fine for the scammer who used voice-cloning tech to impersonate President Biden in a series of illegal robocalls during a New Hampshire primary…

$6M fine for robocaller who used AI to clone Biden’s voice

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Is it…

Tesla lobbies for Elon and Kia taps into the GenAI hype

Crowdaa is an app that allows non-developers to easily create and release apps on the mobile store. 

App developer Crowdaa raises €1.2M and plans a US expansion

Back in 2019, Canva, the wildly successful design tool, introduced what the company was calling an enterprise product, but in reality it was more geared toward teams than fulfilling true…

Canva launches a proper enterprise product — and they mean it this time

TechCrunch Disrupt 2024 isn’t just an event for innovation; it’s a platform where your voice matters. With the Disrupt 2024 Audience Choice Program, you have the power to shape the…

2 days left to vote for Disrupt Audience Choice

The United States Department of Justice and 30 state attorneys general filed a lawsuit against Live Nation Entertainment, the parent company of Ticketmaster, for alleged monopolistic practices. Live Nation and…

Ticketmaster antitrust lawsuit could give new hope to ticketing startups

The U.K. will shortly get its own rulebook for Big Tech, after peers in the House of Lords agreed Thursday afternoon to pass the Digital Markets, Competition and Consumer bill…

‘Pro-competition’ rules for Big Tech make it through UK’s pre-election wash-up

Spotify’s addition of its AI DJ feature, which introduces personalized song selections to users, was the company’s first step into an AI future. Now, Spotify is developing an alternative version…

Spotify experiments with an AI DJ that speaks Spanish

Call Arc can help answer immediate and small questions, according to the company. 

Arc Search’s new Call Arc feature lets you ask questions by ‘making a phone call’

After multiple delays, Apple and the Paris area transportation authority rolled out support for Paris transit passes in Apple Wallet. It means that people can now use their iPhone or…

Paris transit passes now available in iPhone’s Wallet app

Redwood Materials, the battery recycling startup founded by former Tesla co-founder JB Straubel, will be recycling production scrap for batteries going into General Motors electric vehicles.  The company announced Thursday…

Redwood Materials is partnering with Ultium Cells to recycle GM’s EV battery scrap

A new startup called Auggie is aiming to give parents a single platform where they can shop for products and connect with each other. The company’s new app, which launched…

Auggie’s new app helps parents find community and shop

Andrej Safundzic, Alan Flores Lopez and Leo Mehr met in a class at Stanford focusing on ethics, public policy and technological change. Safundzic — speaking to TechCrunch — says that…

Lumos helps companies manage their employees’ identities — and access

Remark trains AI models on human product experts to create personas that can answer questions with the same style of their human counterparts.

Remark puts thousands of human product experts into AI form

ZeroPoint claims to have solved compression problems with hyper-fast, low-level memory compression that requires no real changes to the rest of the computing system.

ZeroPoint’s nanosecond-scale memory compression could tame power-hungry AI infrastructure

In 2021, Roi Ravhon, Asaf Liveanu and Yizhar Gilboa came together to found Finout, an enterprise-focused toolset to help manage and optimize cloud costs. (We covered the company’s launch out…

Finout lands cash to grow its cloud spend management platform

On the heels of raising $102 million earlier this year, Bugcrowd is making good on its promise to use some of that funding to make acquisitions to strengthen its security…

Bugcrowd, the crowdsourced white-hat hacker platform, acquires Informer to ramp up its security chops

Google is preparing to build what will be the first subsea fiber-optic cable connecting the continents of Africa and Australia. The news comes as the major cloud hyperscalers battle it…

Google to build first subsea fiber-optic cable connecting Africa with Australia

The Kia EV3 — the new all-electric compact SUV revealed Thursday — illustrates a growing appetite among global automakers to bring generative AI into their vehicles.  The automaker said the…

The new Kia EV3 will have an AI assistant with ChatGPT DNA

Bing, Microsoft’s search engine, was working improperly for several hours on Thursday in Europe. At first, we noticed it wasn’t possible to perform a web search at all. Now it…

Bing’s API was down, taking Microsoft Copilot, DuckDuckGo and ChatGPT’s web search feature down too

If you thought autonomous driving was just for cars, think again. The “autonomous navigation” market — where ships steer themselves guided by AI, resulting in fuel and time savings —…

Autonomous shipping startup Orca AI tops up with $23M led by OCV Partners and MizMaa Ventures

The best known mycoprotein is probably Quorn, a meat substitute that’s fast approaching its 40th birthday. But Finnish biotech startup Enifer is cooking up something even older: Its proprietary single-cell…

Meet the Finnish biotech startup bringing a long-lost mycoprotein to your plate

Silo, a Bay Area food supply chain startup, has hit a rough patch. TechCrunch has learned that the company on Tuesday laid off roughly 30% of its staff, or north…

Food supply chain software maker Silo lays off ~30% of staff amid M&A discussions

Featured Article

Meta’s new AI council is composed entirely of white men

Meanwhile, women and people of color are disproportionately impacted by irresponsible AI.

1 day ago
Meta’s new AI council is composed entirely of white men