Hardware

Apple’s other new MacBook Pro

Comment

Image Credits:

The entry-level MacBook Pro is a strange sort of beast. It’s at once aspirational and transitional, a lowest financial rung into the company’s top tier of devices that carriers the form factor and many of the hardware improvements of this latest generation, while leaving behind its most eagerly anticipated feature. And really, the device didn’t get much more than a passing mention during yesterday’s event, tossed into the bit at the end where Tim Cook announced pricing and availability.

This is the $1,499 version, a price that places it significantly higher than entry points of both the Air ($999) and MacBook ($1,299) – though, with a couple of clicks on Apple’s site, it’s easy to push the latter up to $1,749.

img_2521

For the company, the product hits the perceived sweet spot for customers who have been eyeing an Air, but are looking for something with a bit more muscle under the hood, coupled with the Retina Display they’ve long been dreaming of. Though the company is quick to add that the Air isn’t going anywhere for the time being, at least, and certainly there’s a lot to be said for keeping at least one of its laptops (just slightly) under the $1,000 price point.

screen-shot-2016-10-28-at-8-42-04-am

Let’s address the elephant in the room here. The Touch Bar is a no-go on this base-level unit. So, for those out there for whom the secondary display was a major selling point, move up a tier to the $1,799 version, pass go, this one’s not for you. The $300 price difference also includes a throttling of some internal specs and the loss of two of those four Thunderbolt 3 ports.

img_2566

Yes, you’re going to have to invest in some adapters here (you get one two-meter USB-C charge cable in the box along with the standard sized Pro charging brick) – unless, of course, you’d rather invest in new hardware. How many and how much of a hassle that ends up being is entirely dependent on your work setup. On the upside, both ports can be used to charge the system and a lot more power is passed through a single cord, so you can run power and display through a single cable. I do wish, however, that the company would have placed the two ports on opposite sides, giving the user a little more leeway with where to plug it.

img_2509What you do get, however, is a fairly significant bump up from the Air. It’s maybe not apparent at first glance, but side-by side, the different is clear. In the four years since the last time the company offered a significant upgrade to its Pro line, the company has clearly refined its manufacturing process a significant amount.

img_2576

Unlike the Air, the Pros don’t taper, maintaining a uniform width of 0.59-inches, which means they’re thinner than the Air’s thickest point (0.68-inches). As Apple also points out, the system’s overall footprint is smaller than Air’s – and three pounds, it weighs about the same.

The MacBook’s lid is now constructed of one single piece of metal, doing away with the black plastic hinge that’s marked previous metal MacBooks. The glowing Apple logo, meanwhile, has been replaced with the flush mirrored version you find on the standard MacBook. It’s a slick and svelte design, and undoubtedly one of the nicest and most solidly constructed laptops out there. The Space Gray version (the darker of the two options) is particularly striking, though it did pick up smudges like crazy.

img_2501

Open the laptop and you’ll likely be struck first by the size of the trackpad. It’s huge – 46 percent larger than the last model. That’s a lot of additional real estate for multi-finger gestures. The Force Touch technology has been ported over from the 2015 refresh, replacing moving parts with haptic feedback, offering up more pressure sensitivity in the process.

The new Pros are the first Macs to use the second generation of the company’s butterfly mechanism, which replaced the original scissor model, promising more stability in the process. I’ll be honest, I wasn’t a huge fan of typing on the last generation MacBook.

The new technology certainly marks a step in the right direction. The process feels more natural, and the keys have better give. I still prefer the tactile feel of older keyboards, but a lot of that may just have to do with familiarity. After all, the device was only announced yesterday.

img_2562

The Retina Display is notably improved. The difference between the Air and the new Pro is night and day. And there’s a pretty big jump over the last version, with a 67 percent increase in brightness to 500 nits, coupled with a jump in contrast, a quarter more available colors and color management built directly into the latest version of Mac OS. It really is a stunner and easier to see in a variety of lighting conditions.

img_2527

And as with the new iPhones, the company has given some extra love to the long-neglected speakers, two thin strips on opposite sides of the keyboard. The sound is richer than before, and the things get loud. Really, really loud. They’re good for casual listening and maybe an episode or two of a TV show. Anything longer than that, I would go with a pair of headphones or Bluetooth speaker. Also things start to deteriorate when things hit top volume.

Inside, you’ll start off with 256GB solid state storage (configurable up to a full terabyte on this model), 8GB of RAM (configurable to 16GB) and a 2.0GHz dual-core Intel Core i5 processor, all improvements over the comparable Air. The rated battery life is 10 hours – solid for a laptop, but two hours under the stated life of the Air.

img_2503

The entry-level MacBook is an unquestionable step up from the Air (though the loss of standard USB ports may be a pain point for some) and a definite upgrade for those still clinging to a 2012 unit. It’s a decent way to get into the Pro camp without spending an arm and a leg – for kicks, I configured a 15-inch with all the top specs and came out well north of $4,000. A hundred extra will get you the Touch Bar/Touch ID, a better processor, improved graphics and two extra ports, just to name a few. But, well, not everyone has a few hundred extra bucks to toss around. And hey, it has the added bonus of shipping today.

More TechCrunch

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android

A hacker listed the data allegedly breached from Samco on a known cybercrime forum.

Hacker claims theft of India’s Samco account data

A top European privacy watchdog is investigating following the recent breaches of Dell customers’ personal information, TechCrunch has learned.  Ireland’s Data Protection Commission (DPC) deputy commissioner Graham Doyle confirmed to…

Ireland privacy watchdog confirms Dell data breach investigation

Ampere and Qualcomm aren’t the most obvious of partners. Both, after all, offer Arm-based chips for running data center servers (though Qualcomm’s largest market remains mobile). But as the two…

Ampere teams up with Qualcomm to launch an Arm-based AI server

At Google’s I/O developer conference, the company made its case to developers — and to some extent, consumers — why its bets on AI are ahead of rivals. At the…

Google I/O was an AI evolution, not a revolution

TechCrunch Disrupt has always been the ultimate convergence point for all things startup and tech. In the bustling world of innovation, it serves as the “big top” tent, where entrepreneurs,…

Meet the Magnificent Six: A tour of the stages at Disrupt 2024

There’s apparently a lot of demand for an on-demand handyperson. Khosla Ventures and Pear VC have just tripled down on their investment in Honey Homes, which offers up a dedicated…

Khosla Ventures, Pear VC triple down on Honey Homes, a smart way to hire a handyman

TikTok is testing the ability for users to upload 60-minute videos, the company confirmed to TechCrunch on Thursday. The feature is available to a limited group of users in select…

TikTok tests 60-minute video uploads as it continues to take on YouTube

Flock Safety is a multibillion-dollar startup that’s got eyes everywhere. As of Wednesday, with the company’s new Solar Condor cameras, those eyes are solar-powered and use wireless 5G networks to…

Flock Safety’s solar-powered cameras could make surveillance more widespread

Since he was very young, Bar Mor knew that he would inevitably do something with real estate. His family was involved in all types of real estate projects, from ground-up…

Agora raises $34M Series B to keep building the Carta for real estate

Poshmark, the social commerce site that lets people buy and sell new and used items to each other, launched a paid marketing tool on Thursday, giving sellers the ability to…

Poshmark’s ‘Promoted Closet’ tool lets sellers boost all their listings at once

Google is launching a Gemini add-on for educational institutes through Google Workspace.

Google adds Gemini to its Education suite

More money for the generative AI boom: Y Combinator-backed developer infrastructure startup Recall.ai announced Thursday it has raised a $10 million Series A funding round, bringing its total raised to over…

YC-backed Recall.ai gets $10M Series A to help companies use virtual meeting data