Media & Entertainment

Six reasons to be hyped for the Nintendo Switch (and four reasons to worry)

Comment

Image Credits:

Yesterday saw the introduction — after many leaks and rumors — of the Nintendo Switch, the company’s next game console. It isn’t due to arrive until March of next year, which is infinitely frustrating because it looks amazing for several reasons, not all of them obvious. Here’s why I’m more excited about the Switch than for any Nintendo product in a long time.

It’s totally different from the Wii and Wii U

New-Super-Mario-Bros-Wii-UThe Wii was a blast, and sold like hotcakes. But the Wii U was a strange and some would say lazy upgrade that attempted to squeeze more money out of the same ideas. In the end, their entire strategy was compromised and they lost both players and games. The Switch jettisons all that baggage, cutting things off clean except for useful accessories (more to come) like the Pro Controller.

This fresh start means Nintendo can start a completely new dialog with gamers, developers and consumers, all of whom have been somewhat abandoned over the last few years.

It’s also totally different from the PS4 and Xbox One

While Nintendo distanced itself from… well, itself, it also managed to keep separate from the competition. It does things neither the PS4 nor Xbox One does, while those two systems are, in many ways, almost identical.

What that means is that, while very few people are going to buy both Microsoft and Sony’s consoles, it’s totally possible people will want a Switch in addition to the “traditional” console of their choice.

Perhaps the failure to launch in time for the holidays was a strategic move: steer clear of the marketing push by the 900-pound gorillas and strike later, when people are looking for something new (and have recouped their holiday expenses with a few paychecks).

Its gimmick is easy for anyone to understand

2-assembleWith the Wii, people “got” it when they put their hands on it. “Oh, you actually move around!”

With the Wii U, people… didn’t get it. I still don’t get it, and I have one! “It’s a second screen? But also the main screen, sometimes? But you have to be in Wi-Fi range, because it’s not the actual console? And sometimes you have to look at both screens?!”

With the Switch, people will get it as soon as they see it. “Oh, you can use it anywhere, and the controllers come off!” If people can imagine a way to use it, Nintendo probably already thought of it and put it in the reveal commercial. There are a few questions remaining, of course, but the basic idea explains itself. That’s a big plus.

It keeps multiplayer on the couch

Here’s a picture of my coffee table.

2016-10-21-14-10-16

Hmm, there’s… actually a lot going on there, but mainly I wanted to show that I love playing awesome Nintendo games on my couch so much that I’ve literally never put away the SNES I got as a kid.

Couch co-op (or competition) is in Nintendo’s DNA, more so than perhaps any company in the world. It’s something Nintendo cares about deeply, and has always made a priority. The Wii and Wii U emphasized couch multiplayer, and the Switch does too, but so fundamentally that it’s literally built into the console itself, off the shelf. That’s a great sign.

It’s gaming that’s mobile, but not mobile gaming

4-standaloneNintendo may finally, finally be embracing mobile as a platform, but that raises the question of whether something like the 3DS is even necessary. The Switch is the answer to that question.

You don’t use the Switch in the same places you use your phone. It’s not for wasting time while you wait for your sandwich to come up, it’s for when you might otherwise pull out a book, watch a show or listen to a podcast. It’s just as powerful as your home console, because it is your home console. And that also means that, unlike the Vita or even 3DS, you’re not getting ports or handheld-first games — yet games that are better on handheld will be just as much at home.

It isn’t aimed at kids, but it will be great for kids

6-splitCount the number of kids shown in the reveal video. Go ahead, I’ll wait. Did you get zero? Good, that’s what I got.

Nintendo knows that its real user base is an aging cohort of gamers attached to the franchises it holds. They don’t need to show a thing like with the Wii U, where Junior can play Mario while Dad watches the game. More likely is a situation where Dad’s playing Mario while Junior is playing Gears of War.

Yet the simplicity and flexibility of the setup (and ease of replacing individual pieces, it bears mentioning) means they definitely were keeping kids, especially smaller ones, in mind when designing it. Bring it in the car so the kids can play Smash on a road trip. Easy cleanup, no cords, no wrist straps or arguing over who gets the Wiimote Plus.

On the other hand…

Now, I said I was hyped, but I didn’t say I don’t have any reservations. The announcement was a little short on details, in that special Nintendo way, which leaves me wondering…

What about a touchscreen?

mario-maker3dsNo one touches the screen in the reveal video, and Nintendo has refused to comment. No touchscreen would be a big change for them, since the Switch is meant to encompass both home and handheld gaming, and the last million or so DS iterations had touchscreens. People expect screens they handle to be touchable, and Nintendo wants the device to be easy to relate to.

My guess? It has a touchscreen but they’re not sure whether it’s going to be resistive or capacitive, and the stylus situation is similarly unanswered. Let’s hope, anyway. How else will we get Mario Maker Switch?

What about the specs?

This comes up pretty much any time Nintendo releases anything — and with good reason. Are we going to get 60 frames per second? What resolutions will it drive? What are the modern conveniences developers will appreciate, or the bottlenecks they will curse?

We’ll know more later — my feeling is they are hammering out the nitty-gritty details and seeing what they can get to fit under a $300 price point (the logical price) by March or whenever they ship.

What about the back catalog?

suspendNintendo knows one of its strengths is its huge collection of games stretching back three decades. They’re not going to abandon that — but they might have to abandon the last five years or so. The Switch is just too different from the Wii or Wii U to port over games, meaning great games from those consoles will stay there. Can we expect Switch-specific remakes of Super Mario 3D World, Pikmin 3, and others?

The Switch will also be an amazing platform for playing your old NES and SNES games — expect the interface from the NES Classic Mini to appear here — but will we have to re-buy everything? Is it going to be a fuss? How much from our old accounts and Nintendo consoles will carry over?

What about the 3DS?

new-3ds-xl-3The Switch is a handheld, but will it be Nintendo’s only handheld? In some ways, it makes sense: unify everyone under the same strong brand, hardware and message. In other ways, it’s completely insane: Nintendo’s handhelds are among the best-selling systems of all time and they, too, are part of the company’s DNA.

Does the Switch signal a change to the home/handheld divide that Nintendo has held for so long? Will its smartphone division pick up the pieces? What will mega-franchises like Pokémon and Monster Hunter do? I can’t imagine Nintendo leaving the dedicated handheld market behind, but I also don’t know what they can do to keep it fresh and distinct from the Switch.

A winner is us

awinnerisyouEven with the uncertainty around some features and the future of the space Nintendo is defining, I think the Switch is a hugely positive move for the company. It focuses on fun and sharing that fun with friends, while avoiding questionable gimmicks like 3D and whatever you’d call the Wii U. Instead, it makes an advance others have yet to try, as did the original Wii and DS, both of which added something unique and intuitive to a games market that needed it.

I can’t wait for it, and not just because of the new Zelda. And the new Mario. And the newish Splatoon. And, God willing, a new Metroid. But because I want to see Nintendo a household name again, and I think the Switch may just be the platform that makes that happen.

More TechCrunch

Avendus, the top investment bank for venture deals in India, confirmed on Wednesday it is looking to raise up to $350 million for its new private equity fund.  The new…

Avendus, India’s top venture advisor, confirms it’s looking to raise a $350 million fund

China has closed a third state-backed investment fund to bolster its semiconductor industry and reduce reliance on other nations, both for using and for manufacturing wafers — prioritizing what is…

China’s $47B semiconductor fund puts chip sovereignty front and center

Apple’s annual list of what it considers the best and most innovative software available on its platform is turning its attention to the little guy.

Apple’s Design Awards nominees highlight indies and startups, largely ignore AI (except for Arc)

The spyware maker’s founder, Bryan Fleming, said pcTattletale is “out of business and completely done,” following a data breach.

Spyware maker pcTattletale says it’s ‘out of business’ and shuts down after data breach

AI models are always surprising us, not just in what they can do, but what they can’t, and why. An interesting new behavior is both superficial and revealing about these…

AI models have favorite numbers, because they think they’re people

On Friday, Pal Kovacs was listening to the long-awaited new album from rock and metal giants Bring Me The Horizon when he noticed a strange sound at the end of…

Rock band’s hidden hacking-themed website gets hacked

Jan Leike, a leading AI researcher who earlier this month resigned from OpenAI before publicly criticizing the company’s approach to AI safety, has joined OpenAI rival Anthropic to lead a…

Anthropic hires former OpenAI safety lead to head up new team

Welcome to TechCrunch Fintech! This week, we’re looking at the long-term implications of Synapse’s bankruptcy on the fintech sector, Majority’s impressive ARR milestone, and more!  To get a roundup of…

The demise of BaaS fintech Synapse could derail the funding prospects for other startups in the space

YouTube’s free Playables don’t directly challenge the app store model or break Apple’s rules. However, they do compete with the App Store’s free games.

YouTube’s free games catalog ‘Playables’ rolls out to all users

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized…

10 hours ago
A comprehensive list of 2024 tech layoffs

OpenAI has formed a new committee to oversee “critical” safety and security decisions related to the company’s projects and operations. But, in a move that’s sure to raise the ire…

OpenAI’s new safety committee is made up of all insiders

Time is running out for tech enthusiasts and entrepreneurs to secure their early-bird tickets for TechCrunch Disrupt 2024! With only four days left until the May 31 deadline, now is…

Early bird gets the savings — 4 days left for Disrupt sale

AI may not be up to the task of replacing Google Search just yet, but it can be useful in more specific contexts — including handling the drudgery that comes…

Skej’s AI meeting scheduling assistant works like adding an EA to your email

Faircado has built a browser extension that suggests pre-owned alternatives for ecommerce listings.

Faircado raises $3M to nudge people to buy pre-owned goods

Tumblr, the blogging site acquired twice, is launching its “Communities” feature in open beta, the Tumblr Labs division has announced. The feature offers a dedicated space for users to connect…

Tumblr launches its semi-private Communities in open beta

Remittances from workers in the U.S. to their families and friends in Latin America amounted to $155 billion in 2023. With such a huge opportunity, banks, money transfer companies, retailers,…

Félix Pago raises $15.5 million to help Latino workers send money home via WhatsApp

Google said today it’s adding new AI-powered features such as a writing assistant and a wallpaper creator and providing easy access to Gemini chatbot to its Chromebook Plus line of…

Google adds AI-powered features to Chromebook

The dynamic duo behind the Grammy Award–winning music group the Chainsmokers, Alex Pall and Drew Taggart, are set to bring their entrepreneurial expertise to TechCrunch Disrupt 2024. Known for their…

The Chainsmokers light up Disrupt 2024

The deal will give LumApps a big nest egg to make acquisitions and scale its business.

LumApps, the French ‘intranet super app,’ sells majority stake to Bridgepoint in a $650M deal

Featured Article

More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Nubank is taking its first tentative steps into the mobile network realm, as the NYSE-traded Brazilian neobank rolls out an eSIM (embedded SIM) service for travelers. The service will give customers access to 10GB of free roaming internet in more than 40 countries without having to switch out their own existing physical SIM card or…

18 hours ago
More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Infra.Market, an Indian startup that helps construction and real estate firms procure materials, has raised $50M from MARS Unicorn Fund.

MARS doubles down on India’s Infra.Market with new $50M investment

Small operations can lose customers by not offering financing, something the Berlin-based startup wants to change.

Cloover wants to speed solar adoption by helping installers finance new sales

India’s Adani Group is in discussions to venture into digital payments and e-commerce, according to a report.

Adani looks to battle Reliance, Walmart in India’s e-commerce, payments race, report says

Ledger, a French startup mostly known for its secure crypto hardware wallets, has started shipping new wallets nearly 18 months after announcing the latest Ledger Stax devices. The updated wallet…

Ledger starts shipping its high-end hardware crypto wallet

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, near Los Angeles. The company’s unpaid bills were stacking up. Its chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou…

1 day ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its GenAI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

1 day ago
Iyo thinks its GenAI earbuds can succeed where Humane and Rabbit stumbled