The Pixel’s camera proves Google is a smartphone imaging leader

Comment

Image Credits:

Google’s new Pixel is an attempt by the Android maker to showcase the very best of Google, and that includes its imaging chops. Both on the hardware and software side, the Pixel has some neat photographic tricks up its sleeve. But is it enough to satisfy your inner shutterbug?

The short answer is yes – Google has delivered a terrific photo and video experience on the Pixel (I tested the XL, but both contain the same camera hardware and software). Pixel snaps photos quickly and easily, and its automatically-enabled HDR+ smarts ensure even exposure throughout the frame in most conditions.

pixel-camera1

Video stabilization works astonishingly well, with the caveat that it’s a tool you have to learn to use in order to get the maximum benefit (just like a gimbal for a DSLR or mirrorless camera, in fact). Basically, the average Pixel owner will be more than satisfied with camera performance (and if you’re curious about the rest of the phone, check out Brian’s full review) and won’t have to think about settings or what’s happening on the software side.

For those who are looking for more detail about Pixel’s picture-taking ability, there’s no better proof than pics, so let’s see what the camera is capable of in real-world shooting scenarios.

Still shooting

I really enjoy shooting street photography, and smartphones are actually ideally suited for that since they don’t attract that much attention and they’re extremely portable. Street shooting is also relatively forgiving when it comes to cameras that have difficulty with low light, which all smartphone cameras do, owing to their small sensor size relative to other types of photographic equipment including mirrorless and DSLR hobbyist and pro cameras.

You can see from the gallery below that the Pixel camera has no problems at all with street shooting, in either bright sunlight or overcast conditions. These are all taken with the stock settings, which includes the HDR+ feature enabled by default. Colors are rich and balanced, without being oversaturated (to my eye, at least) and even in direct sunlight it manages fairly, avoiding anything drastic when it comes to halo or other effects resulting from glare on the lens.

Likewise with close-up, macro-style shots, the camera does well. You can see from a couple of the flower images above where it can really show off fine detail at close range, even getting some fine edge focus on the end of the stamen in the purple flower shot.

Another place where the Pixel does well in bright light is freezing action. Again, with stock camera app settings, I took the following two images, which freezes a bike rider speeding by, and a flock of birds on the wing very effectively. The bird shot in particular is pretty amazing, given that I took it quickly after grabbing the phone hurriedly from my pocket without doing much in the way of consciously stabilizing my arm.

Indoors, the Pixel still performs pretty well in most settings, as you can see from the following images. In very low light, I find that it leans too heavily on software to try to salvage an image, resulting in a final picture that has lower noise than you might get from other smartphones, but that also looks very heavily processed. It’s a little disappointing given Google’s claims around DxOMark’s rating and low-light performance in particular, but these are extreme conditions.

Under more normal indoor lighting conditions, with 40w equivalent overhead lighting with a warm tone, as in the portrait image and the brighter ones featuring my dog, you can see that the Pixel is again a capable shooter. Basically in all still photo capacities where the average smartphone camera fan might need to use it, the Pixel’s camera is strong.

Stills vs. the competition

On their own, the Pixel and Pixel XL are definitely impressive cameras. Prospective buyers might want to see how they stack up against the competition, however. I shot photos in the same conditions successively on a Pixel XL, a Samsung Galaxy S7 and an Apple iPhone 7 Plus to provide an idea of the differences you can expect with each.

Outdoors, you can see that while all three are very capable cameras, there are some differences that might sway personal opinion regarding which is “best.” The iPhone 7 Plus delivers more vibrant colors, with brighter defaults for light areas in both HDR and standard modes (it produces both in your gallery by default depending on the scene, so that’s how I shot and presented them here).

The Galaxy S7 is closer to the Pixel XL when it comes to balancing brightness of light and dark areas, and tends toward darker renderings with less brilliance. But it also tends to saturate more than the Pixel, and it has a much warmer cast than either phone, resulting in a final picture that’s too warm in most settings for my liking.

Indoors, the differences between the three cameras are more pronounced, especially in very low light. Here, the Galaxy S7 appears to have the edge when it comes to color balance, as well as noise and even possibly detail. The iPhone 7 Plus does appear to be more accurate in terms of its color capture, but it’s still tough to pick an outright favorite. The Pixel XL, to its credit, does very well in the portrait under adequate, but not bright, indoor lighting.

Ultimately, numbered ratings from third-party analyst sites aside, this is a race so close that it’s impossible to call, except by personal preference. Each of these smartphone cameras excels in some regard, but the best end result is in the eye of the beholder since none exhibits any serious flaws.

Video

Video is another area where the Pixel claims a significant edge on the competition, owing mostly to its software-based stabilization effect. In fact, the Pixel XL’s ability to capture smooth video, without any obvious distortion around the edges, is really impressive. I recently tried out a DJI Osmo Mobile smartphone gimbal, and the Pixel handheld isn’t that far off, as you can see in the sample video below.

The software stabilization is not without its quirks, however. Google’s artificial camera smarts seem to identify a central focal point around which it centers the view, but if you move the camera around, it shifts that focal center somewhat abruptly, leading to a kind of staccato effect of punctuated panning as you point the device at different places. This even triggers if you aren’t careful about keeping the smartphone pointed in a fixed direction.

While it isn’t perfect, it still allows a shooter to capture really great, stabilized video provided they’re aware of these quirks in the software and learn how to work around them. This is actually super similar to working with a gimbal, so a learning curve here is acceptable in exchange for what you get in return. In portrait, stabilization works equally well.

In terms of completion, Apple’s video stabilization on the iPhone 7 Plus, which includes optical stabilization using the physical camera module itself, also offers a smooth final product, while the Galaxy S7 is the rockiest of the bunch. You can judge for yourself which comes out on top using the sample video below.

No more excuses for bad photos

img_20161017_144234
Selfie camera is good, too.

In today’s smartphone market, if your camera can’t cut it, you’re basically dead in the water. The Google Pixel runs no risk of falling into that category, luckily, and in fact makes good on Google’s promise to deliver one of the best cameras available on any smartphone. The video stabilization and other software smarts that Google has shown itself capable of delivering mean the camera will likely only improve over time, too.

The front-facing camera is also a solid shooter, and will not disappoint those looking for more selfie exposure. Google’s quick-access camera gestures are also well-conceived, including the ability to double-tap the power button from anywhere to jump straight to the camera app. And the wrist flick to reverse the camera is also nice, especially on a large device like the Pixel XL where it’s more difficult to hit the on-screen software button while using one hand. All of these little touches amount to a well-thought out and executed camera experience.

It’s great news for Android lovers who’ve felt let down by past Nexus cameras, but it also means there’s no longer any excuse for bad pictures from people who want the best expression of Google’s vision for mobile devices.

More TechCrunch

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his registered dietitian (RD) mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge toward the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI

Trawa simplifies energy purchasing and management for SMEs by leveraging an AI-powered platform and downstream data from customers. 

Berlin-based trawa raises €10M to use AI to make buying renewable energy easier for SMEs