Research Manager, Global Consumer Insights

Consumer Insights Research Manager

Location: Newark,USA

The Logitech Global Consumer Insights Group is looking for a high-energy individual who is passionate about uncovering and championing human needs, desires, behaviors and motivators. Logitech is a world leader in products that connect people in a natural, intuitive way to the digital experiences they care about. We develop our products with a powerful blend of design thinking, surprising science, gutsy projection, and strategic innovation driven by consumer insight. The key to your success will be your ability to marry creativity (seeing new questions, and finding ways to uncover the yet unknown) with analytic skills (digging deeply to create clarity from ambiguity) and compelling story-telling that enables you to credibly convey complex findings to a design or business audience. Self-motivation, intellectual curiosity and the capacity to establish priorities are a must.

Being part of the CI team right now, means you will be shaping who CI is at Logitech. You will be laying the groundwork of CI partnership, establishing ways of working, and showing what's possible! You will feel accountable to more than just delivering research - here you will feel accountable to the success of the business. Because you will be -- research has impact at Logitech.

Responsibilities:

You will work as part of the Consumer Insights team focused on the Global Gaming Division at Logitech. Our mantra is to celebrate the gamer in everyone, and to play with passion! You will collaborate with the gaming business group, design teams and research partners and consumers to represent, focus, and inspire authentic connections and outstanding product experiences. As part of this team, you will be responsible for managing research projects end-to-end, and voicing key findings to teams. You should be able to apply a breadth of research methodologies to achieve your study objectives, including secondary, qualitative and quantitative techniques.

Key research projects will include framing market opportunities and target segments; helping focus ideation and winning concepts; conducting go-to-market research to optimize value propositions, marketing messages and pricing strategies; and understanding and improving the consumer journey to purchase. You will also work on strategic research that helps unearth opportunity, inform brand optimization and brench-mark competitive excellence.

You strive to become an 'expert' in the catagory you work on, and use research and other sources to feed a rich, current well of knowledge that you and others can draw from.

Required Skills:

· 7 or more years of experience applying your research skills to solve real-world problems for consumers. Ability to go beyond analysis and synthesizing research materials. This role requires you to answer not only – What did we learn? But also – Why does it matter to know this and what should we do about it?

· A strong foundation and knowledge of both traditional research techniques (e.g., IDI’s, brand tracking, portfolio optimization, segmentation, A&U, modeling, concept testing) and progressive insight gathering methods (e.g., social media analysis, crowd sourcing, consumer communities, and mobile surveying).

. Hands-on CI experience from A to Z on global and domestic projects. i.e. - you have written a questionnaire, programmed a survey, written a discussion guide, created or defined stimulus, contacted suppliers, you have processed and organized data, analyzed open-ends, raw data, interviews and transcripts, you have written reports, visual presentations, and succinct summaries, generated key implications/action items for teams on a wide variety of projects from tracking to packaging research and presented findings.

· Familiar with tackling projects at all stages of product development, from the front-end inspiration and the research techniques used throughout -- including ethnographic interviews, field trips, immersion exercises, journey maps, and personas -- to informing products mid or near-launch including product refinement and viability. You will come to the table with UX sensibilities, and help the team think about the end user experience throughout product development.

· Experience with helping set-up/facilitate and participate in workshops and brainstorming sessions with cross-functional teams to synthesize insights (secondary and custom) to ideate new experiences and product solutions.

· A story-teller with strong presentation skills and experience communicating insights with impact - both verbally and visually - to all levels of stakeholders including senior executives.

· Thorough with data and disciplined in drawing conclusions; yet also willing to express personal judgment and help the business make intuitive leaps when necessary.

· Proficient in basic office programs such as Word/PowerPoint/Keynote/Excel. Online database analysis tools and custom survey generation tools.

· Able to travel domestically and internationally approximately 20-30% of your time.

Bonuses:

- Experience and/or training in Moderation

- Proficient using Google Suite of products including Google Docs/Drive/Sheets/Slides, etc.

- Gaming industry interest/experience, or other fast moving consumer good categories - i.e. toys, consumer electronics, consumer licensed goods, music accessories, etc.

-Experience with Adobe suite products; video and photo editing

-Any experience that allows you to say - 'I set-up/created/tried the first ever _______________ at my company or in my research department...'

If you would like to be part of a fast moving professional team, have an entrepreneurial spirit, and love the challenges of hands-on research, then we encourage you to apply.

At Logitech we act like a small company. We believe that anyone can have the best idea. We are innovators, creators and designers. We challenge ourselves and each other, and believe that success is never final. We push the limit, because great is not good enough. We inspire, delight and empower the world. We are Logitech.

“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”