Marketing Program Manager

About The Position
REX is seeking a talented, multi-tasking, roll-up-your-sleeves marketer with a growth mindset. This person has excellent communication, management and analytical skills to help us take our industry-leading marketing and residential real estate online marketplace to the next level. Customer-obsessed, passionate about the REX brand and offering, and data-driven, this person will create and manage programs that impact our highest level business metrics.

What You Will Be Doing

As a marketing manager you will be building and optimizing programs focused on buyer and seller acquisition and brand-building. You will oversee the planning, production, and management of programs including direct mail, print and radio advertising, sign and video production.

Using data and A/B testing to develop and validate hypotheses, you will shepherd these programs from conception to metrics, iteratively and aggressively learning and improving their ROI to optimize future campaigns. Working with other REX marketers, product, engineering, sales and service, you will ensure coordination between REX’s digital and physical worlds and recommend opportunities to improve our product and sales efforts.

Staying on top of industry and marketing trends, competitive activity, and consumer marketplaces, you will influence the REX team to accelerate our growth.Success will be measured by new listings, growth in our target communities, and the speed and growth of home sales.

Desired Skills & Experience

• 3+ years of managing consumer-focused marketing programs to achieve growth.
• A pro at managing traditional marketing programs including magazines, newspapers, direct mail and PR; some knowledge of advertising using multiple mainstream channels such as radio and TV preferred.
• Knowledge of digital marketing (search, social, SEO, digital display) a plus
• Experience estimating, measuring and managing customer acquisition cost and lifetime value using a combination of direct and indirect metrics; highly skilled with Excel
• A growth mindset and approach that is data-driven ensures learning and is collaborative with product and sales
• Strong organization and communication skills; the ability to initiate projects, estimate costs and timelines, work fast to drive projects to completion with minimal guidance, execute on implementation, and report on results of changes and new tactics while juggling multiple projects and vendors at once.
• Experience at a rapidly growing startup
• Bachelor’s degree in an applicable field

Compensation: Competitive salary with an equity stake in this fast growing tech company.