Marketing Manager

The team at Octo Telematics North America is looking for an incredibly savvy, efficient, grab-the-bull-by-the-horns marketer who can truly do it all and, frankly, has done it before. Are you looking to create something? Looking to join a growing international team of really good people you'll actually look forward to working with every day?

If so, Octo is the ideal company for you! We're market leading and innovative insurance telematics company that's grown year over year through organic sales. Now, as we look to take the company to the next level we need a marketing manager to accelerate and tune the lead generation machine, drive cohesive product launch plans, coordinate our presence at events, and engage customers.

Our ideal candidate:

• Has a passion for inbound marketing, lead generation, social media marketing, SEO, events and content creation

• Has experience in executing multi-step campaigns through a marketing automation tool

• Is efficient, exceedingly well organized, and detail oriented

• Is a strategist, a pragmatist and gets stuff done

• Writes in a way that inspires others to take action

• Has knowledge of search engine marketing (SEM) including SEO, conversion rate optimization, keyword research and analysis, and pay per-click (PPC)

• Is curious, a self-starter and driven to take initiative and fill gaps

• Is an experienced manager of projects, process, and agencies

• Seeks to understand the market trends, competition, customer needs and challenges, Is flexible, adaptable, and makes progress in the face of ambiguity

Responsibilities:

• Plan and manage corporate events
• Manage website content by coordinating content updates with an emphasis on search engine optimization (SEO)
• Manage AdWords and other paid advertising campaigns
• Manage existing and identify new lead generation sources
• Amplify corporate social messages through individual accounts (Twitter, LinkedIn, Facebook)
• Plan and execute email marketing campaigns
• Work with customers and project teams to create case studies and testimonials
• Write blog posts focused on industry trends/events, news and our clients while driving our internal experts to create technical and educational posts

Requirements:

• 5-7 years of experience driving, doing, thinking, experiencing, experimenting with marketing technology to businesses and consumers
• Marketing automation
• Outstanding communication and writing skills
• Demonstrable project and agency management experience
• Social media, blog, tech savvy
• WordPress a plus