Assistant Director, Thought Leadership Marketing

Assistant Director, Thought Leadership Marketing

Santa Clara University

Department: Miller Center for Soc. Entrep.

Part Year: No

FLSA Status: Exempt

Standard Hours (hours per week): 40

Position Purpose:

In alignment with the Center's mission to accelerate global, innovation-based entrepreneurship in service to humanity, the Assistant Director of Marketing, Thought Leadership, leads the creation, strategic direction, planning, implementation and assessment of event and content marketing initiatives for all programs, activities and audiences of Miller Center for Social Entrepreneurship. This includes - but is not limited to - the following marketing channels: event marketing, lead generation and email marketing, content marketing such as infographics, videos, case studies, blog posts, and collateral - including the Annual Report, Case for Support, ongoing bi-monthly newsletters, and leading the development and production of Miller Center's thought leadership white papers.

Reporting to the Senior Director of Marketing, the Assistant Director will be responsible for content development, idea generation, strategic planning, and analytics to achieve Miller Center marketing goals for events, content, and thought leadership. These initiatives will establish Miller Center as the gold standard in the social entrepreneurship arena and engage a worldwide community of external partners, supporters, and program participants, as well as internal and campus community audiences.

Essential Duties and Responsibilities:

A. The Assistant Director will lead in these areas:

a. Direct Miller Center’s thought leadership in social entrepreneurship and impact investing through its channels of marketing, specifically email marketing, content marketing, event marketing, speaking engagements, and knowledge formalization

b. Build and manage strategies for branding, marketing, and sector engagement for Miller Center, its programs and strategic initiatives

c. Influence the short and long term goals for marketing and Miller Center as a whole

d. Develop and disseminate marketing content with the appropriate messages, selecting appropriate communication vehicles by Miller Center program and by appropriate audience, including: impact investors, funders and donors; globally-based social entrepreneurs; Silicon Valley executive mentors; GSB Fellows and SCU students; and partners and allies such as capital and corporate partners

e. Be a resource for Miller Center departments in utilization and best practices for event, email and content marketing

f. Provide guidance and support to program managers as needed
B. Define, lead and implement a Miller Center-wide event strategy that accrues brand value to SCU and Miller Center, helps our social enterprises to scale their impact, and engages Silicon Valley in our work.

a. Drive the Miller Center communication strategy through event campaigns: Build and manage Miller Center’s involvement in industry conferences (e.g., SOCAP , Devex); proactively establish and create a speaker series in support of Miller Center’s strategic initiatives; select and manage high-level, internationally prominent speakers; set, drive, engage internal and external audiences, and attain audience attendance goals; independently follow-up the events with appropriate and shareable content that further nurtures and engages the attendees; expand the Miller Center brand

b. Establish and measure the ROI on events, including: New leads for fundraising, mentors, corporate partners (#, conversion); Investment into GSBI social enterprise alumni (, type); Mentions and other social media metrics; Website traffic

c. Develop, implement, manage, and maintain an annual event plan that supports the Center’s goals and strategies; independently develop and manage the tactics that support the plan; ensure deliverables are on-time, and creatively and frugally stay within budgets

d. Engage multiple, cross functional teams (programs, business development, university relations, campus centers and departments) to advance Miller Center fundraising and thought leadership objectives through compelling events

e. Work collaboratively with SCU’s Office of Marketing and Communication on event marketing strategies and promotional campaigns, insuring that Miller Center is appropriately represented in campus-wide events and marketing efforts (e.g., Grand Reunion, Welcome Weekend)

f. Lead, manage, and generally be in in front of the Center’s thought leadership reputation by engaging industry and sector luminaries (in social entrepreneurship, impact investing and academia) to present at compelling events

g. Direct logistics, manage vendors and student employees, program manage all aspects including the production of programs, presentations, run of show, collateral, banners, videography and post production, gifts and more

h. Manage RSVPs and communication with attendees, both pre- and post-event; lead all post event follow-up to measure event effectiveness
C. Engage Miller Center staff, impact investors, mentors, social entrepreneurs, and partners to build pipelines for Miller Center’s programs through content marketing and lead gen/email campaigns.

a. Direct internal and external email campaigns and collateral development

b. Manage the center’s email platform (MailChimp), employing best practices such as drip campaigns, deliverability ratings, and A/B testing to maximize response rates and attendance at events; set goals to achieve high open rates and CTRs

c. Independently create content and produce a bi-monthly online newsletter highlighting the accomplishments and leadership of Miller Center

d. Track metrics and analyze effectiveness of campaigns to monitor impact of key performance indicators and maximize results

e. Manage 1-2 graphic design students
D. Direct the development and production of marketing content that supports Miller Center’s thought leadership, and goals and programs, including our annual report, case for support, and white papers

a. Work with Miller Center program directors to define collateral requirements (posters, cards, programs, etc.) and guide the use of the appropriate marketing vehicles for each program; meet program deadlines

b. Be the voice of Miller Center by creating blog posts and case studies to tell and promote the Center’s story, drive attendance to events, and invent creative ways to use email to meet fundraising goals

c. Capture and codify Miller Center’s thought leadership into white papers; direct the knowledge formalization process; run and lead the creation and production of both print and online versions

d. Ensure that collateral adheres to University and Miller Center style guidelines

e. Manage external vendors, including printers and graphics designers

f. Achieve timeline and budget targets for various program materials

g. Manage 1-2 student writers
E. Manage the marketing budget and student staff

a. Work with the Sr. Director of Marketing to monitor the annual marketing budget and overall plan

b. Recruit and manage student employees who have skills appropriate for the Center’s marketing efforts

Provides Work Direction:

Manages student employees

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

Physical Demands:

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

• Considerable time is spent at a desk using a computer terminal.

• May be required to travel to other buildings on the campus.

• May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.

• May be required to occasionally travel to outside customers, vendors or suppliers.

Work Environment:

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Typical office environment with cubicles.

• Mostly indoor office environment with windows.

• Offices with equipment noise.

• Offices with frequent interruptions.

Knowledge:

- Hands-on SFDC experience; hands-on Mailchimp experience; hands-on experience with marketing automation platform

- Deep understanding of event management and lead generation best practices

Skills:

- Power user of graphic design software (Adobe Illustrator, Adobe InDesign) with development and production of both print and online collateral

- Strong project management and organizational skills; ability to meet deadlines, particularly those requiring quick turnaround and with limited budgets

- Excellent writing, editing, and verbal presentation and communication skills

- Excellent interpersonal skills; ability to communicate effectively with people from a wide variety of cultural, linguistic, socioeconomic, national, and ethnic backgrounds

Abilities:

- Proven ability to develop event and thought leadership marketing strategies and turn them into effective marketing campaigns

- Team player that can juggle priorities and meet deadlines

- Resourceful, creative and can-do attitude, grace under fire and a sense of humor

- Management of student employees

Education and/or Experience:

- Bachelor’s degree in Marketing, Business or related field required

- A minimum of 5-6 years experience with progressive experience in content marketing, event planning and event marketing, lead generation, and guiding thought leadership

- Experience working in a social enterprise is a plus.

- Experience working in or with the developing world a plus

Salary Information: Salary commensurates with experience

Close Date:

Open Until Filled: Yes

Special Instructions to Applicants:

This is a full-time fixed-term appointment with the possibility of extension or conversion to a regular position dependent on budget and business needs.

Santa Clara University does not sponsor work visas for staff positions. If hired, individuals must independently provide proof of their eligibility to work in the United States.

To view the full job posting and apply for this position, go to http://apptrkr.com/842777

About Santa Clara University

Santa Clara University is a comprehensive Jesuit, Catholic university located in California’s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s, Ph.D., and law degrees.

Distinguished by the highest retention rate and ranked second among all master’s universities in the West by U.S. News and World Report, Santa Clara University is California’s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.

Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.


Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at http://www.scu.edu/cs/. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

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