Director of Marketing @ Teforia

About Us:

Tea is the second most consumed beverage in the world after water. Rich in tradition and ritual, tea also has the ability to transform our body, mind and spirit. Teforia will combine the knowledge of a tea master with the best in modern technology to transform the tradition of tea into a modern sensory experience.

Our stunningly-beautiful connected machine intuitively understands the best infusion method for each tea varietal, reading each tea package and automatically initiating the optimal brewing recipe. Teforia makes the delicate, complicated process of infusion a simple, enjoyable experience and produces a perfect cup of tea every time.

The Role:

Based in our San Francisco and Mountain View offices, you will utilize your diverse marketing skills to tackle a variety of critical challenges to bring us to market and beyond. We are looking for a master generalist that has both the strategic skills and technical chops required to plan, strategize, and execute marketing efforts in a variety of channels. Under the direction and guidance of the CMO, and in partnership with the Product and Sales team, Engineering department, external agencies, and greater Marketing department--including an in-house Designer and Community Manager--you will drive content generation, program creation, website information architecture, and more.

You Will:

• Manage various channel launches and sustained marketing activities
• Foster retail, hospitality, and commercial partnerships
• Collaborate with luxury retailers and high-end specialty stores to understand the required marketing assets, messaging, events, and relationships
• Devise and implement brand ambassador and loyalty programs upon product launch
• Develop content for marketing materials, product positioning and customer messaging
• Manage marketing agencies
• Budget management and reporting

Our Ideal Candidate Has:

• 8+ years in a variety of Marketing positions
• Exceptional written and verbal communication
• Demonstrated success in content creation, brand strategy, program development, and product marketing
• Experience across several marketing modalities
• Excellent relationship management skills
• Strong project management skills

Bonus Points:

• Consumer, luxury, and/or lifestyle background
• Food and beverage background
• Startup experience

What We Can Offer You:

• Market-competitive salary and fantastic benefits
• Equity in a strongly-backed startup with huge potential
• A collaborative team of driven and motivated individuals in a fast, exciting startup working environment
• Tea, lots of amazing tea!