AI

Augmented reality has no clothes

Comment

Image Credits: James Brey

Bo Begole

Contributor

Bo Begole is the vice president and global head of Huawei’s Media Technologies Lab, which specializes in algorithms for machine perception, media enhancement and compression.

Augmented reality and virtual reality continue to buzz hotly as contenders for the next wave of computing. Tech-industry pundits predict enormous future markets reaching hundreds of billions of dollars based on speculation that AR will replace the smartphone.

The technology looks promising, but other smartphone killers haven’t panned out: Google Glass and smart watches. Perhaps the industry is again engaged in wishful thinking, declaring AR as the future emperor and dressing it in imaginary clothes.

The story for VR makes sense. VR goggles provide a far more immersive and compelling display than any 3D display of the past — VR goggles consume your vision with stereo images of fantastic computer-rendered worlds. VR headsets will fly off the shelves as gamers sink into 3D nirvana.

Then, while VR is being adopted for games, people will likely find it enhances other applications, too: 3D sports broadcasts, tourism, education and possibly even social networking, as Facebook’s Oculus hopes. 2016 will be the year for VR as several headsets are out now or coming before the end of the year.

The story for AR is much less straightforward. First of all, although VR and AR technologies sound similar, AR is far more complex because it involves displaying and aligning digital content over the top of objects in the real world. Unlike VR, you cannot turn your phone into an AR headset with a piece of cardboard.

Nevertheless, AR technology is progressing rapidly. I’ve recently tried a number of new AR headsets from Epson, ODG, Meta and Vuzix. Rather than the ghost-like images of just six months ago, the images in the new models are bright and clear, with crisp stereoscopic depth.

The field of view is getting wider, though still not approaching the 150+ degrees of human eyes. The headsets are a little too big and heavy, but not terribly so, and they all exhibit attractive geek-chic designs, suitable for wearing in public. The underlying computer vision software is getting better at recognizing objects in the real world and aligning digital objects that match the lighting, transparency and occlusion of the real world.

Still, there are a few problems that AR technology may never solve. First, no one really likes wearing glasses. We tolerate wearing them to correct our vision, but those of us who wear glasses would really rather not. Second, AR glasses are not completely transparent, and your view of the real world is somewhat dimmed by the translucent display optics. Third, there is no way to project “black” onto the glasses, meaning that the real world always shows up within dark areas of digital objects. Finally, there is a disparity in your eyes’ focus between projected images centimeters from your face and real-world objects that are meters away, causing eye fatigue, nausea and breaking the illusion of blended reality.

Can we live without augmenting reality?

Perhaps the technology limitations are minor. More critically, the applications and use cases for AR are simply not as compelling as gaming is for VR. Yes, there are some serious, industrial use cases that have some self-evident value under AR: guiding technicians in the assembly and repair of complex machines, assisting surgeons during operations, alerting pilots and drivers to navigation cues and objects in front of the vehicles and many other complex, mission-critical applications. On the other hand, even for these applications, the demos today are half-baked using simulated or artificially controlled situations.

For the sake of argument, let’s assume the technology improves enough to be practical for those industrial applications — that’s still not enough to replace the smartphone. What are the mainstream applications where AR will stand out?

The first thing in AR’s favor is that it is always on, so I don’t have to reach into my pocket, flip open the cover, turn on the phone, enter a passcode, launch an app, navigate the UI, enter a query, etc. AR will see what I’m seeing, hear what I’m hearing and infer what I need from cues in the environment. Maps will appear when I get in my car, reminders will appear over people, places and things that I encounter, notifications will wait till I’m not busy, search results will appear as I wonder aloud, foreign languages will be translated on-the-fly, currency converted, instructions provided, etc. Overall information access will be completely seamless. Nice!

Then again, I can already do much of this with current and future Intelligent Agents on my phone and devices connected to the cloud. So, hmm. Seamless information access may not be enough to drive us to wear AR glasses any more than the convenience of Bluetooth headsets has done away with speakers.

AR you improving my social life?

We’ve seen the concept videos from Microsoft HoloLens that illustrate a few laudable applications in education, but many more marginal applications, like playing Minecraft on a coffee table, floating TVs and even a digital dog reminiscent of the dog in the 1995 Microsoft Bob. Like Bob, Microsoft’s HoloLens paradigm is wrongly using space for digital information management.

Magic Leap is no better, putting a 3D email application into mid-air. Like the mechanical horse, these UIs are wrongly shoehorning the pre-digital-age information management that had to be based on spatial location because it was all physical. That’s a classic mistake. Digital information management is not constrained by physics — who wants to literally walk over to a coffee table to see the weather forecast. Ask for it.

Some people understand AR in its fullness, though, and they give me hope. Recently, I was lucky enough to see a number of applications uniquely suited to AR developed by Stanford HCI students (let me point out again, HCI conferences, and classes, are the single best place to go for validated visions of the future). My favorite among the Stanford projects was a piano tutor that showed scrolling bars atop the piano keyboard indicating which, when and how long to press the keys. Brilliant. There is no way a smartphone app could ever be as good at blending the instructions directly onto a physical piano.

Similar, then, to the industrial AR apps, the killer app category for consumer AR will probably be training applications and how-to tutors for interacting with physical objects and materials in the real world. Is that too small of a niche for so much technology? Maybe not. Developed economies are increasingly based on human creativity and innovation. Ultimately, AR is just one of many ways that Augmented Innovation gives us all superpowers that enhance our sensing and mental abilities beyond what is humanly possible.

I’d say the emperor’s clothes are in fact real… they’re maybe just a little bit skimpy.

More TechCrunch

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €284M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

1 day ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions