Hardware

The future of the IoT job market

Comment

Image Credits: Macrovector (opens in a new window) / Shutterstock (opens in a new window)

Zach Supalla

Contributor

Zach Supalla is the CEO of Particle.

Since the dawn of technology, we’ve been afraid of technology eliminating our jobs. Look at the birth of the steam engine. When it was invented in the late 1700s, people believed its arrival signaled the end of manual labor and thousands of hardworking individuals would be out of jobs.

Instead, the steam engine created completely new jobs in new industries like railway systems and high-productivity factories. While the steam engine did eliminate some manual labor jobs, it created new jobs like machine operators, engineers and maintenance workers.

Nearly 250 years later, in a world defined by technological change, we see the same fears and concerns. As of September 2015, Amazon had 30,000 Kiva robots automating its warehouses, increasing efficiency and reducing the need for pick-and-pack labor. And at the same time, demand for software developers continues to rise, as Marc Andreessen’s famous 2011 statement that “software is eating the world” becomes ever more true.

Over the next decade, we’ll see this pattern play out once more in the nascent Internet of Things (IoT). With an industry defined by “bringing physical things online,” many IoT business models are predicated on improving efficiency by eliminating labor. We see companies connecting garbage cans to the internet to improve the efficiency of deploying waste collectors — which means we’ll need fewer waste collectors. Drones are dramatically reducing the time it takes to survey a plot of land — which means we’ll need fewer surveyors. Every industry that involves electronics or equipment can expect to be disrupted in this way over the next 10 years.

So the same question that was asked in the late 1700s remains: Will this new technology eliminate jobs? No.

Take Target, for example. Just last month the retailer posted a job opportunity on Indeed for Lead Engineer, Internet of Things. The description of the job says that the hire will “…be building innovative IoT solutions for consumers.” Required skills include experience with programming languages, code and the ability to take an iterative approach to work.

In addition to the job posting from Target, technology consulting firm Janco Associates, Inc., in its latest handbook of corporate IT jobs, identified the IoT Manager as a one of three new positions added to the handbook. A senior-level position, it calls for a manager to oversee the “implementation and maintenance of technical systems support as well as data transmission and retrievals from field controllers.”

In a nutshell, IoT will do exactly what technology does everywhere — it supplants low-skill jobs with high-skill jobs. Eventually, the Internet of Things will lead to widespread replacement of simple and repetitive jobs in areas such as manufacturing, administration, quality control and planning. But more importantly, IoT will lead to the creation of new jobs that will help organizations champion and pioneer not only their personal success with IoT, but the success of the business as well.

So what are these jobs, and how should you rework your resume to be prepared for them? Many of these opportunities are new enough that they don’t even have titles yet. But don’t worry, we made some up. So without further adieu, meet your next:

Chief Internet of Things Officer (CIoTO)

I bet you thought that C-level job titles couldn’t get more obnoxious.

2016 will be the year that the Chief IoT Officer (CIoTO) is born, with Machina Research predicting that “at least one Fortune 500 company will appoint a Chief IoT Officer” this year.

Additionally, studies have shown that more than half of U.K. businesses plan to employ a Chief IoT Officer (CIoTO) in the next 12 months and will invest in a CIoTO, especially in the education, retail and telecom industries.

This comes as 94 percent of all businesses polled claim to be investing in initiatives to prepare for the IoT, spreading those investments across infrastructure, security, R&D, skills and personnel.

So what is a CIoTO?

The CIoTO will be responsible for driving the technology decisions that in turn steer the direction of the business. This person will develop the company’s IoT strategy, tying the adoption of new technology to clear business results. They will oversee the development of IoT products or initiatives and they will be responsible for gathering data from IoT devices, analyzing and identifying insights and ultimately taking action based on that data.

Effective communication will be paramount for this position. The CIoTO must be someone who can effectively communicate with other C-suite level executives to justify and drive the company’s IoT budget when faced with opposition and push-back, and they must collaborate closely with the CTO/CIO as well as the engineering and manufacturing teams.

IoT Business Designer

When you hire new positions to help build out IoT initiatives, who will oversee them?

Some companies are hiring technology-driven “IoT experts” who are looking at new cheap radios and sensors and figuring out how to apply them to the business. But this approach is a bit backward; the adoption of technology should be driven by business need, not the other way around.

Instead of hiring supposed “IoT experts” to oversee projects or employees, we’ll see the advent of the IoT Business Designer, a creative thought leader who will search for business opportunities that can be addressed through IoT, then assemble a tech solution to address the opportunity. At the end of the day, technology means nothing if it doesn’t serve the business.

You know who doesn’t have an IoT Business Designer? Companies who develop BLE-connected toothbrushes.

When looking for someone to fill this position, companies should focus on two key characteristics:

  • Someone with a clear vision of how your company will look 10 years out, and who can define and execute on an initiative that will be your first step down the road.

  • Someone who understands technology well, but is not enamored with it, and will only bring in new technology when it solves a real problem.

Hiring someone who has the vision to start with the business problem first and the IoT solution second will set up your company for success because it will take them a lot fewer attempts to build a product that knocks it out of the park. The companies that will succeed will be the ones who pursue the right business models and create the best user experiences — all by thinking creatively about the business.

Fuller Stack Developer

We’ve all heard the term “full stack developer.” It embodies developers who are comfortable working with both back-end and front-end technologies. To be more specific, it means that the developer can work with infrastructure, databases, back-end code (Ruby, Python, Java, etc.), and front-end code (JavaScript, HTML, CSS, etc.).

But in the Internet of Things, that’s not enough. IoT products include the same front-end and back-end systems as web and mobile apps, but they also include hardware, which is usually custom-built. That means that your full stack is fuller — it includes embedded systems (i.e. firmware), and often electrical engineering and mechanical engineering. Therefore, you need a Fuller Stack Developer.

This person might sound like a unicorn, but these types of software engineers do exist. Many people who have computer engineering and embedded systems degrees have transitioned into web and mobile development because over the last 10 years those jobs have paid better.

Fortunately for IoT, the pendulum seems to be swinging back. In recent postings from ITCareerFinder for an IoT developer, hardware engineering and UI/UX design are listed as desired skills. For engineers who know hardware and web, they’ve been able to increase their marketability and salary thanks to many new opportunities developing in the Internet of Things.

Over a short-term horizon, technology and labor markets are at odds with one another. But while advances in technology may displace certain types of work, over a long-term horizon technology has been a net creator of jobs. As a society we adapt to these changes by inventing entirely new types of work, and by taking advantage of uniquely human capabilities.

The advent of IoT is no different, and much like the industrial and technological revolutions that preceded it, we’ll find that instead of fearing for our jobs, we should embrace the fact that IoT will take the mundane activities out of our work lives and offer new, unique opportunities to evolve and expand our skill sets.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo