Hardware

The future of the IoT job market

Comment

Image Credits: Macrovector (opens in a new window) / Shutterstock (opens in a new window)

Zach Supalla

Contributor

Zach Supalla is the CEO of Particle.

Since the dawn of technology, we’ve been afraid of technology eliminating our jobs. Look at the birth of the steam engine. When it was invented in the late 1700s, people believed its arrival signaled the end of manual labor and thousands of hardworking individuals would be out of jobs.

Instead, the steam engine created completely new jobs in new industries like railway systems and high-productivity factories. While the steam engine did eliminate some manual labor jobs, it created new jobs like machine operators, engineers and maintenance workers.

Nearly 250 years later, in a world defined by technological change, we see the same fears and concerns. As of September 2015, Amazon had 30,000 Kiva robots automating its warehouses, increasing efficiency and reducing the need for pick-and-pack labor. And at the same time, demand for software developers continues to rise, as Marc Andreessen’s famous 2011 statement that “software is eating the world” becomes ever more true.

Over the next decade, we’ll see this pattern play out once more in the nascent Internet of Things (IoT). With an industry defined by “bringing physical things online,” many IoT business models are predicated on improving efficiency by eliminating labor. We see companies connecting garbage cans to the internet to improve the efficiency of deploying waste collectors — which means we’ll need fewer waste collectors. Drones are dramatically reducing the time it takes to survey a plot of land — which means we’ll need fewer surveyors. Every industry that involves electronics or equipment can expect to be disrupted in this way over the next 10 years.

So the same question that was asked in the late 1700s remains: Will this new technology eliminate jobs? No.

Take Target, for example. Just last month the retailer posted a job opportunity on Indeed for Lead Engineer, Internet of Things. The description of the job says that the hire will “…be building innovative IoT solutions for consumers.” Required skills include experience with programming languages, code and the ability to take an iterative approach to work.

In addition to the job posting from Target, technology consulting firm Janco Associates, Inc., in its latest handbook of corporate IT jobs, identified the IoT Manager as a one of three new positions added to the handbook. A senior-level position, it calls for a manager to oversee the “implementation and maintenance of technical systems support as well as data transmission and retrievals from field controllers.”

In a nutshell, IoT will do exactly what technology does everywhere — it supplants low-skill jobs with high-skill jobs. Eventually, the Internet of Things will lead to widespread replacement of simple and repetitive jobs in areas such as manufacturing, administration, quality control and planning. But more importantly, IoT will lead to the creation of new jobs that will help organizations champion and pioneer not only their personal success with IoT, but the success of the business as well.

So what are these jobs, and how should you rework your resume to be prepared for them? Many of these opportunities are new enough that they don’t even have titles yet. But don’t worry, we made some up. So without further adieu, meet your next:

Chief Internet of Things Officer (CIoTO)

I bet you thought that C-level job titles couldn’t get more obnoxious.

2016 will be the year that the Chief IoT Officer (CIoTO) is born, with Machina Research predicting that “at least one Fortune 500 company will appoint a Chief IoT Officer” this year.

Additionally, studies have shown that more than half of U.K. businesses plan to employ a Chief IoT Officer (CIoTO) in the next 12 months and will invest in a CIoTO, especially in the education, retail and telecom industries.

This comes as 94 percent of all businesses polled claim to be investing in initiatives to prepare for the IoT, spreading those investments across infrastructure, security, R&D, skills and personnel.

So what is a CIoTO?

The CIoTO will be responsible for driving the technology decisions that in turn steer the direction of the business. This person will develop the company’s IoT strategy, tying the adoption of new technology to clear business results. They will oversee the development of IoT products or initiatives and they will be responsible for gathering data from IoT devices, analyzing and identifying insights and ultimately taking action based on that data.

Effective communication will be paramount for this position. The CIoTO must be someone who can effectively communicate with other C-suite level executives to justify and drive the company’s IoT budget when faced with opposition and push-back, and they must collaborate closely with the CTO/CIO as well as the engineering and manufacturing teams.

IoT Business Designer

When you hire new positions to help build out IoT initiatives, who will oversee them?

Some companies are hiring technology-driven “IoT experts” who are looking at new cheap radios and sensors and figuring out how to apply them to the business. But this approach is a bit backward; the adoption of technology should be driven by business need, not the other way around.

Instead of hiring supposed “IoT experts” to oversee projects or employees, we’ll see the advent of the IoT Business Designer, a creative thought leader who will search for business opportunities that can be addressed through IoT, then assemble a tech solution to address the opportunity. At the end of the day, technology means nothing if it doesn’t serve the business.

You know who doesn’t have an IoT Business Designer? Companies who develop BLE-connected toothbrushes.

When looking for someone to fill this position, companies should focus on two key characteristics:

  • Someone with a clear vision of how your company will look 10 years out, and who can define and execute on an initiative that will be your first step down the road.

  • Someone who understands technology well, but is not enamored with it, and will only bring in new technology when it solves a real problem.

Hiring someone who has the vision to start with the business problem first and the IoT solution second will set up your company for success because it will take them a lot fewer attempts to build a product that knocks it out of the park. The companies that will succeed will be the ones who pursue the right business models and create the best user experiences — all by thinking creatively about the business.

Fuller Stack Developer

We’ve all heard the term “full stack developer.” It embodies developers who are comfortable working with both back-end and front-end technologies. To be more specific, it means that the developer can work with infrastructure, databases, back-end code (Ruby, Python, Java, etc.), and front-end code (JavaScript, HTML, CSS, etc.).

But in the Internet of Things, that’s not enough. IoT products include the same front-end and back-end systems as web and mobile apps, but they also include hardware, which is usually custom-built. That means that your full stack is fuller — it includes embedded systems (i.e. firmware), and often electrical engineering and mechanical engineering. Therefore, you need a Fuller Stack Developer.

This person might sound like a unicorn, but these types of software engineers do exist. Many people who have computer engineering and embedded systems degrees have transitioned into web and mobile development because over the last 10 years those jobs have paid better.

Fortunately for IoT, the pendulum seems to be swinging back. In recent postings from ITCareerFinder for an IoT developer, hardware engineering and UI/UX design are listed as desired skills. For engineers who know hardware and web, they’ve been able to increase their marketability and salary thanks to many new opportunities developing in the Internet of Things.

Over a short-term horizon, technology and labor markets are at odds with one another. But while advances in technology may displace certain types of work, over a long-term horizon technology has been a net creator of jobs. As a society we adapt to these changes by inventing entirely new types of work, and by taking advantage of uniquely human capabilities.

The advent of IoT is no different, and much like the industrial and technological revolutions that preceded it, we’ll find that instead of fearing for our jobs, we should embrace the fact that IoT will take the mundane activities out of our work lives and offer new, unique opportunities to evolve and expand our skill sets.

More TechCrunch

Infra.Market, an Indian startup that helps construction and real estate firms procure materials, has raised $50M from MARS Unicorn Fund.

MARS doubles down on India’s Infra.Market with new $50M investment

Small operations can lose customers by not offering financing, something the Berlin-based startup wants to change.

Cloover wants to speed solar adoption by helping installers finance new sales

India’s Adani Group is in discussions to venture into digital payments and e-commerce, according to a report.

Adani looks to battle Reliance, Walmart in India’s e-commerce, payments race, report says

Ledger, a French startup mostly known for its secure crypto hardware wallets, has started shipping new wallets nearly 18 months after announcing the latest Ledger Stax devices. The updated wallet…

Ledger starts shipping its high-end hardware crypto wallet

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, Los Angeles. The company’s unpaid bills were stacking up. His chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou Jindao…

17 hours ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

17 hours ago
Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Arati Prabhakar, profiled as part of TechCrunch’s Women in AI series, is director of the White House Office of Science and Technology Policy.

Women in AI: Arati Prabhakar thinks it’s crucial to get AI ‘right’

AniML, the French startup behind a new 3D capture app called Doly, wants to create the PhotoRoom of product videos, sort of. If you’re selling sneakers on an online marketplace…

Doly lets you generate 3D product videos from your iPhone

Elon Musk’s AI startup, xAI, has raised $6 billion in a new funding round, it said today, as Musk shores up capital to aggressively compete with rivals including OpenAI, Microsoft,…

Elon Musk’s xAI raises $6B from Valor, a16z, and Sequoia

Indian startup Zypp Electric plans to use fresh investment from Japanese oil and energy conglomerate ENEOS to take its EV rental service into Southeast Asia early next year, TechCrunch has…

Indian EV startup Zypp Electric secures backing to fund expansion to Southeast Asia

Last month, one of the Bay Area’s better-known early-stage venture capital firms, Uncork Capital, marked its 20th anniversary with a party in a renovated church in San Francisco’s SoMa neighborhood,…

A venture capital firm looks back on changing norms, from board seats to backing rival startups

The families of victims of the shooting at Robb Elementary School in Uvalde, Texas are suing Activision and Meta, as well as gun manufacturer Daniel Defense. The families bringing the…

Families of Uvalde shooting victims sue Activision and Meta

Like most Silicon Valley VCs, what Garry Tan sees is opportunities for new, huge, lucrative businesses.

Y Combinator’s Garry Tan supports some AI regulation but warns against AI monopolies

Everything in society can feel geared toward optimization – whether that’s standardized testing or artificial intelligence algorithms. We’re taught to know what outcome you want to achieve, and find the…

How Maven’s AI-run ‘serendipity network’ can make social media interesting again

Miriam Vogel, profiled as part of TechCrunch’s Women in AI series, is the CEO of the nonprofit responsible AI advocacy organization EqualAI.

Women in AI: Miriam Vogel stresses the need for responsible AI

Google has been taking heat for some of the inaccurate, funny, and downright weird answers that it’s been providing via AI Overviews in search. AI Overviews are the AI-generated search…

What are Google’s AI Overviews good for?

When it comes to the world of venture-backed startups, some issues are universal, and some are very dependent on where the startups and its backers are located. It’s something we…

The ups and downs of investing in Europe, with VCs Saul Klein and Raluca Ragab

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. OpenAI announced this week that…

Scarlett Johansson brought receipts to the OpenAI controversy

Accurate weather forecasts are critical to industries like agriculture, and they’re also important to help prevent and mitigate harm from inclement weather events or natural disasters. But getting forecasts right…

Deal Dive: Can blockchain make weather forecasts better? WeatherXM thinks so

pcTattletale’s website was briefly defaced and contained links containing files from the spyware maker’s servers, before going offline.

Spyware app pcTattletale was hacked and its website defaced

Featured Article

Synapse, backed by a16z, has collapsed, and 10 million consumers could be hurt

Synapse’s bankruptcy shows just how treacherous things are for the often-interdependent fintech world when one key player hits trouble. 

3 days ago
Synapse, backed by a16z, has collapsed, and 10 million consumers could be hurt

Sarah Myers West, profiled as part of TechCrunch’s Women in AI series, is managing director at the AI Now institute.

Women in AI: Sarah Myers West says we should ask, ‘Why build AI at all?’

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI and publishers are partners of convenience

Evan, a high school sophomore from Houston, was stuck on a calculus problem. He pulled up Answer AI on his iPhone, snapped a photo of the problem from his Advanced…

AI tutors are quietly changing how kids in the US study, and the leading apps are from China

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Well,…

Startups Weekly: Drama at Techstars. Drama in AI. Drama everywhere.

Last year’s investor dreams of a strong 2024 IPO pipeline have faded, if not fully disappeared, as we approach the halfway point of the year. 2024 delivered four venture-backed tech…

From Plaid to Figma, here are the startups that are likely — or definitely — not having IPOs this year