AI

Beyond Siri: The AI revolution coming from the web

Comment

Image Credits: Aniwhite (opens in a new window) / Shutterstock (opens in a new window)

Eric Poindessault

Contributor

Eric Poindessault is founder and CEO at Biggerpan.

From HAL in 2001: A Space Odyssey to Samantha in Spike Jonze’s Her, for decades we have been obsessed with the idea that artificial intelligence powered-computers will one day be able to interact with people, follow spoken instructions and make decisions independently, like a human would.

Since Siri hit our screens on the iPhone 4, Google, Facebook, Amazon, Microsoft and Baidu have entered the playing field, too. But while each new generation brings its lot of interesting new features or use cases, they are still far off from the AI representations in movies. It’s hard to imagine anyone engaging in a romantic relationship with Siri, or NASA putting Alexa in control of a spacecraft just yet.

Movies have set the bar pretty high, and we are still waiting for such ubiquitous voice-controlled AI assistants to enter the real world. However, the era of an intelligent assistant that can really help us in our day-to-day lives is certainly closer than we may think.

Passive assistants that rely on user input

When talking about intelligent personal assistants, people tend to think about Siri, Cortana or Amazon Echo. More tech-savvy users might also have heard of Viv from the founders of Siri, Facebook’s recent contribution M and other messaging-based AI tools like Operator or Magic. However, while these new tools have been getting a lot of hype lately, when it comes to their use cases, most of them are still stuck in the realm of glorified Q&As.

Over the last couple of years there have been a number of signals that tech forerunners are serious about taking AI to the next level. Google acquired the London-based deep learning research group DeepMind for half a billion dollars in 2014, IBM acquired AlchemyAPI last year and Apple recently made two AI acquisitions in just four days.

These acquisitions came after recent breakthroughs in GPU-accelerated deep-learning techniques have made it possible to reach exceptional improvements in pattern recognition, with great applications for speech recognition and computer vision. According to Tim Tuttle, founder and CEO of Expect Labs, within the next two years machines should be able to follow spoken instructions even better than humans do.

While arguably the ability to communicate through our senses is at the essence of human intelligence, it is only one ingredient of the essential recipe. Professor Stuart Russell from U.C. Berkeley identifies six major capabilities that a computer needs to pass the Total Turing test: natural language processing, knowledge representation, automated reasoning, machine learning, computer vision and robotics.

In simpler terms, these are the building blocks of artificial general intelligence, and speech recognition is just one aspect. Speaking can be a convenient alternative to tapping on a keyboard when your hands are busy, but then your voice is just a medium, and it doesn’t always shine as the best input method. How many times have you started asking Siri something and ended up typing your own query on Google?

Context is the hard part

The team behind Viv believes they can build a better personal assistant, using advanced deep-learning techniques to make machines teach themselves how to solve problems. While they’re understandably keeping their secret sauce close to their chest, the information disclosed so far implies that it requires some human guidance in order to build use cases. In the same way a human can learn to solve a problem using clues given by someone who knows how to solve it, they guide the AI to find its own methods to solve problems.

However, the comparison with humans stops here, because, unlike machines, we have the ability to autonomously build on top of our knowledge by contextualizing problems and finding original solutions to solve them. We naturally “connect the dots” to find answers and make decisions, while current AI implementations often fail to associate problems with something essential and very hard to formalize: the context that surrounds them.

Context is what gives AI the ability to form more intelligent decisions rather than solely relying on well-defined input instructions. As such, it links the past, present and future to solve sophisticated problems. Professor Patrick Brézillon from the University of Paris argues: “In Artificial Intelligence, the lack of explicit representation of context is one of the reasons of the failures of many Knowledge-Based Systems.” There is indeed a lot to grasp.

Teaching computers about context in human behavior is a colossal task; people are not always predictable and the variety of situations is basically endless. At a personal level, using machine-learning techniques to understand someone’s way of dealing with social interactions and decision making would involve countless hours of user input. That could probably be performed by observing you 24 hours a day but, since mind reading doesn’t exist yet, you would also need to be expressing your reasoning out loud so the machine could learn to think like you.

Harnessing the power of the Internet

Machine learning requires a lot of data. For natural language processing, the data is generally collected in a corpus, which is a large structured set of texts that can be used to train the AI. To give you an idea of just how large data sets can be, when Watson beat the human champion of Jeopardy, it had previously ingested the entire Wikipedia database.

What is interesting about the IBM Watson story is that the corpus it was fed required no prior structuring, which means Watson was able to use the data without human supervision. Now what if M had a similar training, with the further goals of being able to converse and perform elaborate tasks? What would the model be and where could we find the appropriate data?

The Internet contains millions of hours of talks, videos, books, data and everything that would allow for neural networks to build intelligence. You want to teach a machine about love? Feed it Romeo and Juliet and other romance novels. About business? Plug it into The Wall Street Journal’s news feed. DeepMind recently gave us a taste of what could be done, teaching language to their AI with a database of more than 300,000 articles from CNN and the Daily Mail.

The data is right there, and for now we only seem to be scratching the surface. But another wave of progress in machine learning will soon allow us to make even more sense of the exabytes of information the Web contains, and such advancement will mark a huge step in the evolution toward an Artificial Superintelligence.

Aside from scraping the oceans of unstructured data available online, a much closer future that could make our lives easier is already at hand. Every day humans make hundreds of decisions online, and every time we click on a link, those clicks are recorded by advertising and analytics companies across multiple websites. Imagine if that information was instead used by an AI dedicated to understanding your browsing preferences as you navigate and collect the relevant information in your browsing, along with that of millions of other users, to determine patterns out of the data.

It would not only be able to offer you a more personalized and contextualized experience of the Web, it would also understand your intent better and be able to anticipate your needs before you even express them! And voilà, an AI personal assistant that could really lighten the load using technology that already exists.

Researchers predict we’ll have to wait at least another decade before we can truly experience the greatness of ubiquitous human-like intelligence. Meanwhile, the Internet is arriving at a stage where it is gathering all the necessary ingredients for a huge leap in terms of AI, and already has a lot of bots, scrapers, analytics and other APIs harvesting our online data of which we could take advantage.

So let’s disconnect images in the movies from the real progress that’s happening before our eyes, and realize that the greatest chance we have of creating an AI that can really make our lives easier is by harnessing something we use every day.

More TechCrunch

Paris-based Blisce has become the latest VC firm to launch a fund dedicated to climate tech. It plans to raise as much as €150M (about $162M).

Paris-based VC firm Blisce launches climate tech fund with a target of $160M

Maad, a B2B e-commerce startup based in Senegal, has secured $3.2 million debt-equity funding to bolster its growth in the western Africa country and to explore fresh opportunities in the…

Maad raises $3.2M seed amid B2B e-commerce sector turbulence in Africa

The fresh funds were raised from two investors who transferred the capital into a special purpose vehicle, a legal entity associated with the OpenAI Startup Fund.

OpenAI Startup Fund raises additional $5M

Accel has invested in more than 200 startups in the region to date, making it one of the more prolific VCs in this market.

Accel has a fresh $650M to back European early-stage startups

Kyle Vogt, the former founder and CEO of self-driving car company Cruise, has a new VC-backed robotics startup focused on household chores. Vogt announced Monday that the new startup, called…

Cruise founder Kyle Vogt is back with a robot startup

When Keith Rabois announced he was leaving Founders Fund to return to Khosla Ventures in January, it came as a shock to many in the venture capital ecosystem — and…

From Miles Grimshaw to Eva Ho, venture capitalists continue to play musical chairs

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

16 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

21 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation