Head of Marketing @ 10% Happier
A bit about us:Interested in meditation, but allergic to woo-woo? 10% Happier is Boston startup that helps people meditate with a clear, easy to use,...
A bit about us:
Interested in meditation, but allergic to woo-woo? 10% Happier is Boston startup that helps people meditate with a clear, easy to use, step by step app from skeptical newsman Dan Harris and the best meditation teachers. Meditation doesn't require robes or crystals. Nor does it involve magically "clearing the mind." It's simple, secular, scientifically validated exercise for your brain - and, increasingly, it's being practiced by some of the most high-achieving people in our society, including executive, athletes, and marines.
The 10% Happier app has over 200 reviews and is rated 4.5 stars. People who never thought meditation was for them are learning, practicing, and noticing the benefits in their life. We’ve been featured on Good Morning America, The Dr. Oz Show, The Huffington Post, and Time Magazine. We’re backed by top venture capital firms on both coasts. We need your help to build a marketing engine.
Behaviors:
- You deeply desire the weight of responsibility. You’ll make it work, no matter what.
- Resourceful & scrappy both by inclination and necessity.
- You love using data (over anecdotes) - voracious creator of and consumer of data.
- Hyperactive and biased towards action. Almost frantic about trying & learning at a fast pace.
The job: Build and run a numbers-driven OKR process to identify likely wins across all marketing channels, and then dive in and execute as the sole marketer in the company.
What You’ll Own:
- Paid marketing: Either directly or with the support of an agency, you’ll be testing paid advertising to drive downloads and subscriptions.
- Navigating the App Store: We’re denizens of the Apple ecosystem, and managing ASO, reviews, app marketing copy, etc. is key to our downloads.
- Conversion marketing: Once people hit our app, we need to convert them to meditators. You’ll work with the product team to understand and improve our conversion rate through the app, and you will work with email and push notifications to drive engagement and conversion.
- Lifecycle marketing: Once folks commit are subscribed, you’ll be working with the product team to drive retention & referral.
- Content marketing: You’ll work with creative content folks inside and outside the company to create content for web distribution, then you’ll own the distribution/partnerships/conversion side of this engine.
- Public relations and influencer marketing: Our co-founder Dan is a bestselling author & ABC News Anchor. You’ll manage an external PR agency & work directly with Dan to get us earned media.
Our Ideal Candidate Has:
- 5+ years in a marketing role at a consumer tech company
- Experience with a consumer mobile app is strongly preferred
- Marketing Generalist with heavy experience in Digital Marketing and Product Marketing
- BA Degree
- Passion and aptitude for analytics and figuring out the ‘why’ of successful marketing campaigns
Bonus points for:
- Interest in/passion for meditation and overall mental health
- Experience marketing for a scaling brand
- Brand, influencer marketing, PR, or design/product experience
- Ability to alternate seamlessly between strategic and tactical
What we can offer you:
- Work downtown Boston in a dog-friendly, street-level, art-filled office in Downtown Crossing (Boston).
- You’ll be a key member of a small team in a very collaborative environment.
- Competitive compensation package including substantial equity and benefits
Below are some other jobs we think you might be interested in.
-
Associate Manager of Information Systems
- University of Vermont
- Burlington, VT, USA
Apr 17 -
Director of Health Informatics
- Pace University
- New York, NY, USA
May 01 -
Information Technology Director
- City of Tigard
- Tigard, OR, USA
May 08 -
IT Vendor & Contracts Manager
- Washington State Department of Natural Resources
- Olympia, WA, USA
- Hybrid
May 03 -
Executive Vice President Information Technology and Chief Information Officer (EVP & CIO)
- Bonneville Power Administration
- Portland, OR, USA
- Hybrid
Apr 27 -
Assistant Director, Infrastructure and Business Development
- Metropolitan Transportation Commission
- San Francisco, CA, USA
- Hybrid
Apr 29 -
Senior IT Project Manager
- Pennsylvania Turnpike Commission
- Middletown, PA, United States
- Hybrid
May 09 -
IT Service Management Specialist
- Pennsylvania Turnpike Commission
- Middletown, PA, United States
- Hybrid
May 01 -
Assistant Director, Service Delivery
- Metropolitan Transportation Commission
- San Francisco, CA, USA
- Hybrid
Apr 29 -
Senior Cyber Security Analyst
- Valley Water
- San Jose, CA, USA
May 13 -
Chief Information Officer (CIO)
- National Institute on Aging
- Bethesda, MD, USA
May 09 -
DevOps Engineer III
- Security Risk Advisors
- Philadelphia, PA, USA
- Remote
May 01 -
Senior Software Engineer - Infrastructure
- imgix
- San Francisco, CA, USA
- Remote
Apr 05 -
AdaptiveWork Systems Engineer
- Pinkerton
- Seattle, WA, USA
May 03 -
Senior Network Administrator
- Irvine Ranch Water District
- Irvine, CA, USA
Apr 29