Head of Marketing @ 10% Happier

A bit about us:

Interested in meditation, but allergic to woo-woo? 10% Happier is Boston startup that helps people meditate with a clear, easy to use, step by step app from skeptical newsman Dan Harris and the best meditation teachers. Meditation doesn't require robes or crystals. Nor does it involve magically "clearing the mind." It's simple, secular, scientifically validated exercise for your brain - and, increasingly, it's being practiced by some of the most high-achieving people in our society, including executive, athletes, and marines.

The 10% Happier app has over 200 reviews and is rated 4.5 stars. People who never thought meditation was for them are learning, practicing, and noticing the benefits in their life. We’ve been featured on Good Morning America, The Dr. Oz Show, The Huffington Post, and Time Magazine. We’re backed by top venture capital firms on both coasts. We need your help to build a marketing engine.

Behaviors:

• You deeply desire the weight of responsibility. You’ll make it work, no matter what.
• Resourceful & scrappy both by inclination and necessity.
• You love using data (over anecdotes) - voracious creator of and consumer of data.
• Hyperactive and biased towards action. Almost frantic about trying & learning at a fast pace.

The job: Build and run a numbers-driven OKR process to identify likely wins across all marketing channels, and then dive in and execute as the sole marketer in the company.

What You’ll Own:

• Paid marketing: Either directly or with the support of an agency, you’ll be testing paid advertising to drive downloads and subscriptions.
• Navigating the App Store: We’re denizens of the Apple ecosystem, and managing ASO, reviews, app marketing copy, etc. is key to our downloads.
• Conversion marketing: Once people hit our app, we need to convert them to meditators. You’ll work with the product team to understand and improve our conversion rate through the app, and you will work with email and push notifications to drive engagement and conversion.
• Lifecycle marketing: Once folks commit are subscribed, you’ll be working with the product team to drive retention & referral.
• Content marketing: You’ll work with creative content folks inside and outside the company to create content for web distribution, then you’ll own the distribution/partnerships/conversion side of this engine.
• Public relations and influencer marketing: Our co-founder Dan is a bestselling author & ABC News Anchor. You’ll manage an external PR agency & work directly with Dan to get us earned media.

Our Ideal Candidate Has:

• 5+ years in a marketing role at a consumer tech company
  • Experience with a consumer mobile app is strongly preferred
• Marketing Generalist with heavy experience in Digital Marketing and Product Marketing
• BA Degree
• Passion and aptitude for analytics and figuring out the ‘why’ of successful marketing campaigns

Bonus points for:

• Interest in/passion for meditation and overall mental health
• Experience marketing for a scaling brand
• Brand, influencer marketing, PR, or design/product experience
• Ability to alternate seamlessly between strategic and tactical

What we can offer you:

• Work downtown Boston in a dog-friendly, street-level, art-filled office in Downtown Crossing (Boston).
• You’ll be a key member of a small team in a very collaborative environment.
• Competitive compensation package including substantial equity and benefits