Marketing Manager

Moving the business beyond just maps and directions, MapQuest is looking to transform itself and retake its rightful place as an industry leader in local discovery and travel. We love to invent experiences that surprise and delight our customers as we help them along their daily travels. We solve interesting, real-world challenges in geospatial, navigation, travel, local search, advertising, LBS, and micro-transactions on all the major mobile device platforms of every form-factor. We work as a team grow as a team, and succeed as a team.

MapQuest is looking for a passionate self-starter to support our B2B marketing efforts. This individual will have a proven track record in supporting B2B product and sales teams while working within cross-functional teams to effectively communicate the product’s features and selling points. Within a busy, fast-paced work environment, this individual should be quick to adapt to changes while delivering our passion to the business community. We are looking for someone who can help build a community, online and offline, of passionate users and help grow the B2B business, while accelerating the inbound leads for the sales group.

Responsibilities:

• Support the B2B Sales team in production of sales collateral, presentations, and engaging messaging to effectively communicate the products.
• Provide messaging, content, and direction in marketing campaigns and nurture campaigns to drive brand awareness, improve customer retention, and upsell our existing customer base.
• Research and validate consumer needs with product features to create fluid connection to B2B offerings.
• Assist with product demos, business cases, whitepapers, and updating online content with design teams.
• Plan, execute, and measure new business marketing campaigns to achieve ROI goals.
• Translate products to sales-based USP.
• Measure and analyze lead generation activity alongside SEM/SEO
• Coordinate and assist with establishing MapQuest B2B as industry leader by identifying new opportunities through tradeshows, speaking engagements, and outreach efforts.

Requirements:

• Minimum 3-5 years experience in B2B marketing role, preferably in sales enablement, product marketing, and corporate marketing.
  • Knowledge and experience in the geospatial community, ad tech environment, and data as a service industries a strong plus.
• Must be proactive with engaging potential leads, creating relationships within industry, and communicating key differentiators in product offerings.
• Insights-driven with experience analyzing data in Omniture and Google Analytics
• Familiarity with SalesForce, Marketo, and Drupal or other CRM software a plus.
• Demonstrated ability of delivering HTML/CSS.
• Excellent written and verbal communication to achieve results and build brand support.
• Previous experience managing external agencies and defining milestones, costs, and providing feedback to ensure quality production.
• Extremely organized, attentive, and team-oriented with a strong sense of accountability.

Strong project management skills with the ability to prioritize and pivot as required by the business.