The Cloud’s Biggest Threat Are Data Sovereignty Laws

Comment

Image Credits: Konstanttin (opens in a new window) / Shutterstock (opens in a new window)

Mike Ettling

Contributor

Mike Ettling is the president of SAP SuccessFactors.

The beauty of the cloud is the promise of simplification and standardization — without regard to physical or geographic boundaries. It’s this “any time, any place, any device” flexibility that is driving rapid adoption.

However, new government regulations on data sovereignty threaten to complicate the delivery model that has made cloud computing attractive, presenting new concerns for companies with operations in multiple countries.

While the strike down this fall of the United States-European Union “Safe Harbor” agreement made most of the headlines, I see the recent localization law in Russia (which went into effect in September) as a more significant development. The law mandates that personal data on Russian citizens must be stored in databases physically located within the country itself.

With this ruling, companies that capture, use and store data must abide by specific laws or face the consequences of falling out of compliance. Russia is a warning bell. With currently 20+ countries also considering similar privacy laws, the landscape will grow increasingly complex for cloud providers, and more costly for customers, thus chipping away at the beauty of the cloud.

To make the point clear, let’s take a look at what the Russian law portends.

Your business could likely store data in numerous locations across the globe, but because the software is cloud-based, it’s up to you to re-architect the way it operates, ensuring Russian data lives in Russia.

There is, however, some leeway that allows a business to process data at runtime in a different country from where the data is persistently stored. For example, your business can have a runtime in Germany, but the Russian employee data gets stored based on local rules in Russia.

So your cloud provider must have data centers in multiple countries. At SAP, we do, including in Russia, but I don’t think a data center in every country across the globe is a long-term answer.

So how do you calculate the risk of falling out of compliance? Here are three considerations for preparing for a worsening regulatory climate:

Create A Roadmap. Know where your company does business, and where it plans to. If expansion is on the horizon, start monitoring legislation in those countries to estimate costs and restrictions early to minimize compliance risk.

Know Your Cloud. Understand from your cloud providers where the data resides. What is their roadmap? What are the costs?

Realize How Mission-Critical Compliance Is. Every industry and enterprise is different. Maintaining compliance may be critical to your business, or it may be an afterthought. Understand how your company prioritizes these regulations and how much of your resources you should dedicate. You may decide that it makes more sense to manage data sovereignty on your own, or you may decide to hire a vendor.

In the post-Safe Harbor era, updates to data sovereignty legislation are likely to occur with greater frequency. If you manage data outside of legislated parameters, you may be fine for a period of time — but the truth is that you will face significant challenges if there is a data breach that can be traced back to your company.

There’s no United Nations of data; each country is looking at its own specific types of data. The only way to deal with it is to store specific data in-country. It’s expensive. The cloud is helping businesses move forward at an astounding pace by reducing complexity. The demand for simplification will continue to drive this journey.

More TechCrunch

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge towards the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing Quickbooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI

Trawa simplifies energy purchasing and management for SMEs by leveraging an AI-powered platform and downstream data from customers. 

Berlin-based trawa raises €10M to use AI to make buying renewable energy easier for SMEs

Lydia is splitting itself into two apps — Lydia for P2P payments and Sumeria for those looking for a mobile-first bank account.

Lydia, the French payments app with 8 million users, launches mobile banking app Sumeria

Cargo ships docking at a commercial port incur costs called “disbursements” and “port call expenses.” This might be port dues, towage, and pilotage fees. It’s a complex patchwork and all…

Shipping logistics startup Harbor Lab raises $16M Series A led by Atomico

AWS has confirmed its European “sovereign cloud” will go live by the end of 2025, enabling greater data residency for the region.

AWS confirms will launch European ‘sovereign cloud’ in Germany by 2025, plans €7.8B investment over 15 years

Go Digit, an Indian insurance startup, has raised $141 million from investors including Goldman Sachs, ADIA, and Morgan Stanley as part of its IPO.

Indian insurance startup Go Digit raises $141M from anchor investors ahead of IPO

Peakbridge intends to invest in between 16 and 20 companies, investing around $10 million in each company. It has made eight investments so far.

Food VC Peakbridge has new $187M fund to transform future of food, like lab-made cocoa

For over six decades, the nonprofit has been active in the financial services sector.

Accion’s new $152.5M fund will back financial institutions serving small businesses globally

Meta’s newest social network, Threads, is starting its own fact-checking program after piggybacking on Instagram and Facebook’s network for a few months.

Threads finally starts its own fact-checking program

Looking Glass makes trippy-looking mixed-reality screens that make things look 3D without the need of special glasses. Today, it launches a pair of new displays, including a 16-inch mode that…

Looking Glass launches new 3D displays

Replacing Sutskever is Jakub Pachocki, OpenAI’s director of research.

Ilya Sutskever, OpenAI co-founder and longtime chief scientist, departs

Intuitive Machines made history when it became the first private company to land a spacecraft on the moon, so it makes sense to adapt that tech for Mars.

Intuitive Machines wants to help NASA return samples from Mars

As Google revamps itself for the AI era, offering AI overviews within its search results, the company is introducing a new way to filter for just text-based links. With the…

Google adds ‘Web’ search filter for showing old-school text links as AI rolls out

Blue Origin’s New Shepard rocket will take a crew to suborbital space for the first time in nearly two years later this month, the company announced on Tuesday.  The NS-25…

Blue Origin to resume crewed New Shepard launches on May 19

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

It ran 110 minutes, but Google managed to reference AI a whopping 121 times during Google I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap…

Google mentioned ‘AI’ 120+ times during its I/O keynote

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

In the coming months, Google says it will open up the Gemini Nano model to more developers.

Patreon and Grammarly are already experimenting with Gemini Nano, says Google

As part of the update, Reddit also launched a dedicated AMA tab within the web post composer.

Reddit introduces new tools for ‘Ask Me Anything,’ its Q&A feature

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced