Security

Google Begins Testing Password-Free Logins

Comment

Google confirmed this morning it’s now testing a new way to sign into your Google account without having to type in a password. Instead, those who have been invited to try this new method of logging in authenticate by responding to a notification sent to their smartphone. The idea is similar to Yahoo’s recently launched “Account Key,” which also offers a password-free means of signing in involving a push notification sent to your phone that then opens an app where you approve the log-in.

Passwords are often the weakest parts when it comes to securing users’ accounts, as many don’t use complex passwords or they reuse the same password across services. Two-factor authentication – like using a USB stick with a secret token or entering in a code sent via text method to your phone – can help to increase security, but many users also find this to be a hassle as it introduces an additional step to the login process.

This new password-free login option, on the other hand, is about speeding up logins by offering a different way of signing in altogether.

You only have to enter your email address when you’re signing into your Google account. Afterward, a notification will appear on your phone asking you if you’re trying to sign in from another device. Approve the login by tapping “yes,” and you’re in.

This would be especially useful for those who always have their phone nearby while using Google services on other devices, like their computer, as well as those who have long and complicated passwords that are difficult to type.

It could also help to protect against phishing – something that Google addresses today through its Password Alert tool, too.

The test was first reported by a Reddit user Rohit Paul, which was then spotted by the blog Android Police. According to Paul, he was sent an email invitation to join a test group being given access to try the new technology on their own devices.

The group is called “Sign-In Experiments at Google,” and is found here on Google Groups. While the link to the group is public, you can’t view or participate without a direct invitation.

A Google spokesperson confirmed to TechCrunch that this is, indeed, a new experiment now underway, noting that:

“We’ve invited a small group of users to help test a new way to sign-in to their Google accounts, no password required. ‘Pizza’, ‘password’ and ‘123456’—your days are numbered.”

After accepting the invite and joining the group, the email explains that you’re then able to sign in without entering a password but you can continue to use your typed password if you choose. In addition, Google says it may choose to ask for your password as an additional security measure if it notices anything unusual about your current login attempt. (And it’s helpful to be able to use your password in case your phone is dead, or goes missing.)

In the case your phone is lost or stolen, your screen lock or Touch ID on your smartphone will protect your private data, as the thief or unknown party will not be able to unlock your phone. Google also advises in the case of a lost device, you should sign into your account from another device and remove account access from the device you no longer have in your possession.

Google tells testers they are able to turn off this new means of signing in at any time, and, as the email Paul received notes, testers can leave the trial group if they don’t want to offer Google their feedback about the sign-in process.

 

We understand that only a small number of users are being invited to test this new feature for the time being. Google did not comment on when it plans on expanding access to more testers or the broader public. The password-free sign in process works on both iOS and Android at present.

More TechCrunch

Call Arc can help answer immediate and small questions, according to the company. 

Arc Search’s new Call Arc feature lets you ask questions by ‘making a phone call’

After multiple delays, Apple and the Paris area transportation authority rolled out support for Paris transit passes in Apple Wallet. It means that people can now use their iPhone or…

Paris transit passes now available in iPhone’s Wallet app

Redwood Materials, the battery recycling startup founded by former Tesla co-founder JB Straubel, will be recycling production scrap for batteries going into General Motors electric vehicles.  The company announced Thursday…

Redwood Materials is partnering with Ultium Cells to recycle GM’s EV battery scrap

A new startup called Auggie is aiming to give parents a single platform where they can shop for products and connect with each other. The company’s new app, which launched…

Auggie’s new app helps parents find community and shop

Andrej Safundzic, Alan Flores Lopez and Leo Mehr met in a class at Stanford focusing on ethics, public policy and technological change. Safundzic — speaking to TechCrunch — says that…

Lumos helps companies manage their employees’ identities — and access

Remark trains AI models on human product experts to create personas that can answer questions with the same style of their human counterparts.

Remark puts thousands of human product experts into AI form

ZeroPoint claims to have solved compression problems with hyper-fast, low-level memory compression that requires no real changes to the rest of the computing system.

ZeroPoint’s nanosecond-scale memory compression could tame power-hungry AI infrastructure

In 2021, Roi Ravhon, Asaf Liveanu and Yizhar Gilboa came together to found Finout, an enterprise-focused toolset to help manage and optimize cloud costs. (We covered the company’s launch out…

Finout lands cash to grow its cloud spend management platform

On the heels of raising $102 million earlier this year, Bugcrowd is making good on its promise to use some of that funding to make acquisitions to strengthen its security…

Bugcrowd, the crowdsourced white-hat hacker platform, acquires Informer to ramp up its security chops

Google is preparing to build what will be the first subsea fibre optic cable connecting the continents of Africa and Australia. The news comes as the major cloud hyperscalers battle…

Google to build first subsea fibre optic cable connecting Africa with Australia

The Kia EV3 — the new all-electric compact SUV revealed Thursday — illustrates a growing appetite among global automakers to bring generative AI into their vehicles.  The automaker said the…

The new Kia EV3 will have an AI assistant with ChatGPT DNA

Bing, Microsoft’s search engine, isn’t working properly right now. At first, we noticed it wasn’t possible to perform a web search at all. Now it seems search results are loading…

Bing’s API is down, taking Microsoft Copilot, DuckDuckGo and ChatGPT’s web search feature down too

If you thought autonomous driving was just for cars, think again. The so-called ‘autonomous navigation’ market — where ships steer themselves guided by AI, resulting in fuel and time savings…

Autonomous shipping startup Orca AI tops up with $23M led by OCV Partners and MizMaa Ventures

The best known mycoprotein is probably Quorn, a meat substitute that’s fast approaching its 40th birthday. But Finnish biotech startup Enifer is cooking up something even older: Its proprietary single-cell…

Meet the Finnish biotech startup bringing a long lost mycoprotein to your plate

Silo, a Bay Area food supply chain startup, has hit a rough patch. TechCrunch has learned that the company on Tuesday laid off roughly 30% of its staff, or north…

Food supply chain software maker Silo lays off ~30% of staff amid M&A discussions

Featured Article

Meta’s new AI council is composed entirely of white men

Meanwhile, women and people of color are disproportionately impacted by irresponsible AI.

17 hours ago
Meta’s new AI council is composed entirely of white men

If you’ve ever wanted to apply to Y Combinator, here’s some inside scoop on how the iconic accelerator goes about choosing companies.

Garry Tan has revealed his ‘secret sauce’ for getting into Y Combinator

Indian ride-hailing startup BluSmart has started operating in Dubai, TechCrunch has exclusively learned and confirmed with its executive. The move to Dubai, which has been rumored for months, could help…

India’s BluSmart is testing its ride-hailing service in Dubai

Under the envisioned framework, both candidate and issue ads would be required to include an on-air and filed disclosure that AI-generated content was used.

FCC proposes all AI-generated content in political ads must be disclosed

Want to make a founder’s day, week, month, and possibly career? Refer them to Startup Battlefield 200 at Disrupt 2024! Applications close June 10 at 11:59 p.m. PT. TechCrunch’s Startup…

Refer a founder to Startup Battlefield 200 at Disrupt 2024

Social networking startup and X competitor Bluesky is officially launching DMs (direct messages), the company announced on Wednesday. Later, Bluesky plans to “fully support end-to-end encrypted messaging down the line,”…

Bluesky now has DMs

The perception in Silicon Valley is that every investor would love to be in business with Peter Thiel. But the venture capital fundraising environment has become so difficult that even…

Peter Thiel-founded Valar Ventures raised a $300 million fund, half the size of its last one

Featured Article

Spyware found on US hotel check-in computers

Several hotel check-in computers are running a remote access app, which is leaking screenshots of guest information to the internet.

21 hours ago
Spyware found on US hotel check-in computers

Gavet has had a rocky tenure at Techstars and her leadership was the subject of much controversy.

Techstars CEO Maëlle Gavet is out

The struggle isn’t universal, however.

Connected fitness is adrift post-pandemic

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized…

22 hours ago
A comprehensive list of 2024 tech layoffs

HoundDog actually looks at the code a developer is writing, using both traditional pattern matching and large language models to find potential issues.

HoundDog.ai helps developers prevent personal information from leaking

The changes are designed to enhance the consumer experience of using Google Pay and make it a more competitive option against other payment methods.

Google Pay will now display card perks, BNPL options and more

Few figures in the tech industry have earned the storied reputation of Vinod Khosla, founder and partner at Khosla Ventures. For over 40 years, he has been at the center…

Vinod Khosla is coming to Disrupt to discuss how AI might change the future