Hardware

The California Drought And Standards Of IoT

Comment

Image Credits: oticki (opens in a new window) / Shutterstock (opens in a new window)

Andy Vitus

Contributor

Andy Vitus is a partner at Scale Venture Partners.

More posts from Andy Vitus

The Internet of Things (IoT) has a remote control problem — devices are operating independently with no knowledge of each other’s existence. Even systems that are supposed to work together don’t do so easily, such as the Apple TV and just about any output device.

We need a digital age of enlightenment and openness to unleash the full potential of the IoT. This means standardizing cross-device and multi-platform communication, and building user interfaces that are easy to use.

If technology vendors won’t come together to enable better integration between devices in the home, maybe something as drastic as the current drought in California will motivate them.

Witness the burst of innovation as companies scramble to help farmers, municipalities and consumers save precious water. This is a scenario in which big data, automation and smart technology can not only impact lifestyle and convenience, but also affect economics and sustainability. If ever there was a time for IoT vendors to come together and adopt standards, this is it.

California is in its fourth consecutive year of drought, and the state of emergency has led to a rush to market in the agricultural technology space. Old-school companies like John Deere have added sensors to their equipment to help farmers plan where and when to plant. Intel is helping the University of California, Santa Barbara measure snow patterns in the Sierra Nevada mountains. IBM is using sensors and AT&T’s LTE wireless network to warn cities about leaks in underground pipes and drainage systems.

As a result, the agtech funding floodgates are wide open. The first half of 2015 saw 228 venture capital deals, worth $2.06 billion — nearly reaching the record $2.36 billion invested in all of 2014, according to AgFunder News. Of the recent deals, $525 million involved water-oriented startups. Companies like CropX and OnFarm offer smart irrigation technology, using sensors to prescribe water delivery that optimizes crop yield while saving water.

These companies are ambitious, and are taking their cues from the biggest players in technology. “We want to be the Apple of agriculture, in terms of sleek software and hardware integration,” says CropX CEO Isaac Bentwich. “And to be the Google of agriculture in dealing with the massive flow of information that comes from the Internet of Things.”

The more connected devices, the higher quality the data and the more effective the overall system. Scale isn’t a problem: The number of connected devices is estimated at five billion, and is projected to grow to 25 billion by 2020, according to Gartner. We’ve got a growing number of smart devices, from alarm systems and washing machines to wearable personal safety devices and contact lenses that measure glucose levels. Outside the home, there’s a big push for the IoT in healthcare, which is projected to be a $117 billion market by 2020, says MarketResearch.com.

The next wave for the IoT will be enabling communication between devices and systems, and taking a more open-source view into the data collected. The real promise is in closing the data loop and using that information to trigger actions.

To enable this, we’ve got to release the data from their current silos and standardize on networking protocols. Currently, developers must choose from a number of platforms, networking choices and other protocols: Google’s Brillo, Apple’s HomeKit, ZigBee, iBeacon, AllJoyn, Bluetooth Low Energy, 6LoWPAN and RFID, to name a few.

Without standards, devices aren’t speaking to each other, and information isn’t cross-pollinating. As a result, our “smart” systems lack contextual understanding. Lawn watering systems, for example, should activate home sprinklers based on temperature and precipitation data from home thermostats and weather apps. In the absence of this data sharing, we’re left running outside in the middle of the night to turn off the sprinklers. We have a universal remote for the IoT — there are two billion smartphone users in the world, after all — but interoperability remains unresolved.

The IoT won’t be the rainmaker in California, but it can help us better manage our water when it comes. The drought might be the straw that breaks the camel’s back on IoT standards. We have the investment, innovation and urgency to catalyze a major shift. Who knows: If we start sharing information and capabilities, and thinking more holistically, we may just be able to solve a lot more than the water problem.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo