Apple Says Battery Performance Of New iPhones’ A9 Chips Vary Only 2-3%

Comment

Image Credits:

Apple has addressed the spate of chatter about differences in performance between A9 chips used in its new iPhone 6s and 6s Plus. We’ve known for a while that some A9 chips were produced by TSMC and others by Samsung, a longtime Apple silicon partner.

Recently, people have been pushing and prodding at devices using both chips, coming up with numbers that point to theoretical 50-minute differences in battery life.

In a statement to TechCrunch, Apple said that its own testing and data gathered from its customers after a few weeks with the device show that the actual battery life of both devices varies just 2-3%. That’s far, far too low to be noticeable in real-world usage.

With the Apple-designed A9 chip in your iPhone 6s or iPhone 6s Plus, you are getting the most advanced smartphone chip in the world. Every chip we ship meets Apple’s highest standards for providing incredible performance and deliver great battery life, regardless of iPhone 6s capacity, color, or model.

Certain manufactured lab tests which run the processors with a continuous heavy workload until the battery depletes are not representative of real-world usage, since they spend an unrealistic amount of time at the highest CPU performance state. It’s a misleading way to measure real-world battery life. Our testing and customer data show the actual battery life of the iPhone 6s and iPhone 6s Plus, even taking into account variable component differences, vary within just 2-3% of each other.

Though there have been a bunch of articles and videos about how much power one chip or the other uses, the tests have largely been what Apple calls ‘manufactured’. Basically, they are unrealistic machine-driven tests that do not and can not reflect real-world usage.

This is one reason why I only lightly rely on benchmarks in my reviews and try not to use unrealistic ‘pristine’ iOS installs in my own testing.

You know that opt-in dialog that asks if you’d like to share diagnostic info with Apple that you see when you install iOS? This real-world (anonymized) data comes from those customers. They’re seeing exactly how people are actually using their iPhones with their own apps — not how benchmarks power-drain them by running the CPUs at peak for sustained periods; something that is unlikely to happen in real-world situations.

The 2-3% difference Apple is saying it sees between the battery life of the two processors is well within its manufacturing tolerances for any device, even two iPhones with the same exact processor. In other words, your iPhone and someone else’s iPhone with the same guts likely vary as much as 3%, regardless of who made them.

Basically, if you can tell the difference in real-world usage between the two processors, you should take a Voigt-Kampff test.

Whether you, personally, are offended that your device is on the higher end of that tolerance is not for me to say. Doesn’t bother me, but it could bother you — but I would probably advise you not to let it.

Apple would not comment on why there were two different manufacturers for the A9 chips, but I can probably hazard a guess. For a start, couple the fact that the iPhone 6s and 6s Plus sold record numbers, but still remain in stock (in some sizes) in many stores with the fact that China was a day-one rollout this year. This points to higher production volumes than ever before, and likely a shortage of foundry/chip manufacturing facilities from a single vendor.

Timothy Arcuri of Cowen and Company put out a report on the different A9 manufacturers, noting that it puts Apple in a position of strength going into the A10.

In this case, we believe that AAPL had planned to use Samsung for the initial wave of A9 builds, but also developed the TSMC solution as insurance against yield and allocation issues as it is the first [Apple] processor on FinFET. Given a host of issues including big differences in yields, AAPL was prepared to come to TSMC for more capacity allocation, if needed.

For AAPL, once yield issues are worked out, it will be in a great position to exert maximum pressure on each foundry in future capacity contracting. Barring the foundries pushing back (e.g., Samsung maybe bows out on A10?), this seems likely to continue going forward – especially since [Intel] desperately wants the [Apple] foundry business. This could open a window. With 10nm not available in time for the A10 launch, [Intel’s] 14nm offers a meaningful improvement in performance and power consumption over the TSMC and Samsung 16nm/14nm nodes as it uses a next-generation FinFET.

Splitting its orders between two vendors likely makes sense for Apple for other reasons as well. It could, for instance, be dipping its extremities further into the TSMC waters when it comes to producing chips . If the TSMC chips are performing at about the same level as the Samsung chips (or even a bit better in some metrics), that’s a good thing for Apple because it reduces their reliance on Samsung, a (parent) company with which it competes when it comes to the end product that the Samsung silicon powers.

The big takeaway here shouldn’t be that there are a couple of percentage points of difference between the two bits of silicon, but that Apple has kept up with demand for the first time in forever — and that it is setting the stage for what could allow it more control over its chip design with less conflict.

Article updated to add context from analyst note.

More TechCrunch

Hello and welcome back to TechCrunch Space. Happy belated Mother’s Day! Want to reach out with a tip? Email Aria at aria.techcrunch@gmail.com or send me a message on Signal at…

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

5 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120 million to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

10 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’

Bumble founder and executive chair Whitney Wolfe Herd raised eyebrows this week with her comments about how AI might change the dating experience. During an onstage interview, Bloomberg’s Emily Chang…

Go on, let bots date other bots

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. AI Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and…

UK agency releases tools to test AI model safety

AI startup Runway’s second annual AI Film Festival showcased movies that incorporated AI tech in some fashion, from backgrounds to animations.

At the AI Film Festival, humanity triumphed over tech