The Future Of Coding Is Here, And It Threatens To Wipe Out Everything In Its Path

Comment

Image Credits: Lightspring (opens in a new window) / Shutterstock (opens in a new window)

Chet Kapoor

Contributor

Chet Kapoor is Chairman and CEO of DataStax, the real-time AI company. He has more than two decades of leadership across tech giants like Google, IBM, and BEA Systems, Chet has always thought about infusing AI into businesses at scale. With his roots at Steve Jobs’ company NeXT, Chet learned the power of working with incredible people who want to change the world. This insight helped fuel his career and he ultimately took the helm of Apigee as CEO in 2007 where he saw APIs as a platform for bringing AI to the enterprise.

After a successful IPO and eventual acquisition of Apigee by Google, Chet dug in and recognized the solution to deeply enabling AI at scale was to start with data. His journey culminated when he became the CEO of DataStax in October 2019. With a focus on strategy, operations, and people, the company launched Astra DB—a pioneering DBaaS powered by Apache Cassandra. Now, with vector capabilities, enterprises and developers can get powerful generative AI applications into production fast.

APIs — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come.

When Intel CEO Brian Krzanich doubled down on the Internet of Things at the company’s annual Developer Forum in August, he emphasized what many of us have already known — the dawn of a new era in software engineering. It’s called API-first design, and it presents a tremendous opportunity for developers who adapt — not to mention a major risk for developers (and companies) who don’t.

Intel isn’t the only heavyweight recognizing the value of APIs. IBM recently got into the world of API management with IBM Bluemix, which allows companies to discover how other developers are using their APIs and design around that feedback. Then Oracle extended its API management suite in June to capitalize on growing revenue opportunities. Other players have been stacking the deck in preparation for API-centric software development for years.

Typically, when people design new products and capabilities, they’re asked to design the UI screens and show how the user experience will look. There are plenty of reasons this approach took off with developers. Touchscreens unleashed a new generation of computing, and fundamentally changed the ways we interact with hardware.

Apple and Google have proven that ease of use is both a consumer and enterprise priority. What’s more, the emergence of Augmented and Virtual Reality platforms prove people are constantly exploring new ways to experience content. But as devices proliferate, system-to-system interactions will dominate people-to-system interactions. Systems don’t need pretty interfaces, they need well-defined contracts. They need APIs.

Just in mobile, one can think of 10 different interfaces. Then there are web, client-server and thin client — it can be overwhelming. The only way to gain control is to focus on the API layer; it’s not even worth thinking through the fragmentation of the interface layer, especially if one is providing a service. Take Netflix, for example. How can a video streaming service with such a simplistic user interface scale to more than 63 million users accessing their video library from hundreds of device types from all across the globe? Excellent APIs.

The Internet of Things (IoT) — which will soon be at the center of the tech universe, according to Business Insider Intelligence — is really driving this paradigm shift. This proliferation of devices is sealing the deal on a trend already gaining steam.

As devices have outnumbered people, the systems we use to connect them have become incredibly complex. APIs are the foundation of these connections: the mortar between our digital hardware. This complexity has set the stage for a tectonic shift away from full-stack engineering toward building pieces on top of existing layers within larger ecosystems.

Other tech giants like Apple and Google are driving the same API-centric future. The emergence of new interconnected product categories — wearables like the Apple Watch and Google’s driverless cars, to name two prominent examples — signal the growing importance of APIs in our daily lives. When the smartest people in the room get behind something new, it’s best to pay attention. This doesn’t mean computers and screens are going away, but it does signal a whole new world of opportunity for developers.

The consequences of failing to move to API-centric development are as real for individuals as they are for the companies that employ them. Developers who fail to adapt their talent around APIs run the risk of rapidly devaluing their skills and decreasing their job security.

For companies, the consequences may be magnified. Startups that fail to embrace this technological revolution could become less competitive. They could make inferior products. Some startups could wither away, altogether. Companies that don’t live on the edge of innovation will become pieces of a shrinking pie.

As we move into a more interconnected world, amazing new possibilities emerge. Developers like to consume “bite-sized” stuff. Amazon popularized this approach — they told developers what the system does and got out of the way. For tech companies, the “telling” will be handing over APIs. It’s no wonder we’ve moved toward microservices that enable best-of-breed platforms to thrive.

Connected devices, driverless cars and advanced health tech are just a handful of the new technologies API-first design will enable. For these innovations to happen, they must be built on a solid foundation. That means starting system design at the foundational layer — APIs.

More TechCrunch

AI models are always surprising us, not just in what they can do, but what they can’t, and why. An interesting new behavior is both superficial and revealing about these…

AI models have favorite numbers, because they think they’re people

On Friday, Pal Kovacs was listening to the long-awaited new album from rock and metal giants Bring Me The Horizon when he noticed a strange sound at the end of…

Rock band’s hidden hacking-themed website gets hacked

Jan Leike, a leading AI researcher who earlier this month resigned from OpenAI before publicly criticizing the company’s approach to AI safety, has joined OpenAI rival Anthropic to lead a…

Anthropic hires former OpenAI safety lead to head up new team

Welcome to TechCrunch Fintech! This week, we’re looking at the long-term implications of Synapse’s bankruptcy on the fintech sector, Majority’s impressive ARR milestone, and more!  To get a roundup of…

The demise of BaaS fintech Synapse could derail the funding prospects for other startups in the space

YouTube’s free Playables don’t directly challenge the app store model or break Apple’s rules. However, they do compete with the App Store’s free games.

YouTube’s free games catalog ‘Playables’ rolls out to all users

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized…

4 hours ago
A comprehensive list of 2024 tech layoffs

OpenAI has formed a new committee to oversee “critical” safety and security decisions related to the company’s projects and operations. But, in a move that’s sure to raise the ire…

OpenAI’s new safety committee is made up of all insiders

Time is running out for tech enthusiasts and entrepreneurs to secure their early-bird tickets for TechCrunch Disrupt 2024! With only four days left until the May 31 deadline, now is…

Early bird gets the savings — 4 days left for Disrupt sale

AI may not be up to the task of replacing Google Search just yet, but it can be useful in more specific contexts — including handling the drudgery that comes…

Skej’s AI meeting scheduling assistant works like adding an EA to your email

Faircado has built a browser extension that suggests pre-owned alternatives for ecommerce listings.

Faircado raises $3M to nudge people to buy pre-owned goods

Tumblr, the blogging site acquired twice, is launching its “Communities” feature in open beta, the Tumblr Labs division has announced. The feature offers a dedicated space for users to connect…

Tumblr launches its semi-private Communities in open beta

Remittances from workers in the U.S. to their families and friends in Latin America amounted to $155 billion in 2023. With such a huge opportunity, banks, money transfer companies, retailers,…

Félix Pago raises $15.5 million to help Latino workers send money home via WhatsApp

Google said today it’s adding new AI-powered features such as a writing assistant and a wallpaper creator and providing easy access to Gemini chatbot to its Chromebook Plus line of…

Google adds AI-powered features to Chromebook

The dynamic duo behind the Grammy Award–winning music group the Chainsmokers, Alex Pall and Drew Taggart, are set to bring their entrepreneurial expertise to TechCrunch Disrupt 2024. Known for their…

The Chainsmokers light up Disrupt 2024

The deal will give LumApps a big nest egg to make acquisitions and scale its business.

LumApps, the French ‘intranet super app,’ sells majority stake to Bridgepoint in a $650M deal

Featured Article

More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Nubank is taking its first tentative steps into the mobile network realm, as the NYSE-traded Brazilian neobank rolls out an eSIM (embedded SIM) service for travelers. The service will give customers access to 10GB of free roaming internet in more than 40 countries without having to switch out their own existing physical SIM card or…

11 hours ago
More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Infra.Market, an Indian startup that helps construction and real estate firms procure materials, has raised $50M from MARS Unicorn Fund.

MARS doubles down on India’s Infra.Market with new $50M investment

Small operations can lose customers by not offering financing, something the Berlin-based startup wants to change.

Cloover wants to speed solar adoption by helping installers finance new sales

India’s Adani Group is in discussions to venture into digital payments and e-commerce, according to a report.

Adani looks to battle Reliance, Walmart in India’s e-commerce, payments race, report says

Ledger, a French startup mostly known for its secure crypto hardware wallets, has started shipping new wallets nearly 18 months after announcing the latest Ledger Stax devices. The updated wallet…

Ledger starts shipping its high-end hardware crypto wallet

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, near Los Angeles. The company’s unpaid bills were stacking up. Its chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou…

1 day ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its GenAI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

1 day ago
Iyo thinks its GenAI earbuds can succeed where Humane and Rabbit stumbled

Arati Prabhakar, profiled as part of TechCrunch’s Women in AI series, is director of the White House Office of Science and Technology Policy.

Women in AI: Arati Prabhakar thinks it’s crucial to get AI ‘right’

AniML, the French startup behind a new 3D capture app called Doly, wants to create the PhotoRoom of product videos, sort of. If you’re selling sneakers on an online marketplace…

Doly lets you generate 3D product videos from your iPhone

Elon Musk’s AI startup, xAI, has raised $6 billion in a new funding round, it said today, as Musk shores up capital to aggressively compete with rivals including OpenAI, Microsoft,…

Elon Musk’s xAI raises $6B from Valor, a16z, and Sequoia

Indian startup Zypp Electric plans to use fresh investment from Japanese oil and energy conglomerate ENEOS to take its EV rental service into Southeast Asia early next year, TechCrunch has…

Indian EV startup Zypp Electric secures backing to fund expansion to Southeast Asia