Security

Kill The Password

Comment

Silly password rules like "start with a letter to younger self."
Image Credits: Ned Potter (opens in a new window) / Flickr (opens in a new window) under a CC BY 2.0 (opens in a new window) license.

The password, the chief means of securing access to our most valuable data, has become almost completely useless, no longer even presenting a speed bump for hackers and mischief makers.

There are a myriad of problems with the password in the modern computing context. We are no longer signing onto a single mainframe. We have multiple applications in use across various platforms. That means we are forced to remember far too many passwords. This causes people to use silly ones like 1234 or the same password across multiple sites, not even attempting to be secure.

Think about the last time you got a new device and wanted to sign onto Facebook or other favorite online service. If you’re like me, and use different passwords across sites, you probably forgot yours. You could do what I always do and click Forgot Password, but that would mean changing the password across all devices. It’s a horrible system.

I face this problem quite often and I’m sure I’m not the only one. We clearly need a better way.

Too Many Passwords

The static password sitting in a database, is perhaps the dumbest idea anyone ever came up with for security. As soon as a resourceful (or even not terribly bright) hacker finds his or her way into the database, as we’ve learned time and time again, the passwords are sitting there for the taking, a giant treasure chest, a hacker’s wet dream.

A 2012 poll found that 41 percent of people memorize their passwords, while 29 percent write them down and 9 percent store them on a file on their computers. None of these are ideal options.

Another 2012 survey found that the average person had 17 personal passwords and 8.5 work passwords. Chances are those numbers have only increased since that time. If you truly do use multiple passwords, then trying to remember more than 25 passwords is a daunting task.

There are businesses like Ping Identity and Okta that try to simplify this with single sign-on with various degrees of success. That works for the business side, but doesn’t really help consumers.

We can use password managers to help us remember, but of course, the password manager is protected by — you guessed it — a single password. That means if someone hacks the password manager, they get access to *all* your passwords. This actually happened to LastPass earlier this year.

However many passwords you have or however careful you are, chances are at least some of them have been scooped up in the many infamous hacks over the last two years.

The Consequences of Inaction

We’ve seen this story repeated ad infinitum. The breaches are etched on the Internet Wall of Shame. From Target to Sony to Anthem to the US Office of Personnel Management (OPM), we have seen this type of massive breach happen repeatedly. And with each incident, more passwords are thrust upon the hacking blackmarket.

Not all these incidents are due to faulty passwords of course, but it’s not terribly hard for a hacker to guess their way in or use malware to steal one, even without getting a treasure trove from a mega hack. And once they’re in the system, they have more sophisticated ways to begin to rob the various data stores.

The burden shouldn’t be on us, the users. It’s really up to the smart people who own the internet companies to start thinking about how to simplify security, to make it easier and more accessible for users, while making it hard for the bad guys to steal credentials.

Part of the problem according to Steve Herrod, who is managing director at General Catalyst, a firm that funds many security firms including Ping Identity, Menlo Security and ThreatStream, is that companies simply don’t have a good grip on the data in their databases.

“Someone at the top level has to start doing data inventorying. Here are the database things I own. How bad would it be to hear that this was breached,” Herrod asked. Once you know what you have, you are going to be able to do a better job of protecting the company’s crown jewels. The problem is that the protective systems aren’t always being aimed at the highest priority data, he said.

Take The Burden Off The Users

Here’s the thing. The burden shouldn’t be on us, the users. It’s really up to the smart people who own the internet companies to start thinking about how to simplify security, to make it easier and more accessible for users, while making it hard for the bad guys to steal credentials. This would be a much better use of their time than trying to figure out how to serve us better ads — just saying.

Too often the systems in place put the responsibility on the user and make life miserable for consumers or employees. When you have to replace your password every 30 days, and not repeat any information you’ve used in the past, use upper and lower case letters, at least two numbers and a symbol; that’s a huge effort for the user. It forces people to remember unnatural passwords and it leads them to use insecure methods like writing them on sticky notes and pasting them to their monitors, or perhaps even in something just as obvious like a Password Logbook.

Internet Password Logbook

The key is to find a way to secure our personal information without putting undue hardship on the user, while making it difficult — ideally impossible — to steal. That would require automated ever-changing passwords or perhaps something like a fingerprint or eye scan. It’s worth noting that I always have my finger and my eye with me. I can’t forget them and you don’t have store the scan in a database. It can interact at the system level and never be accessed by anyone (except for some creepy scenarios I would rather not consider). The equipment for an eyescan, a camera, is already in place on most devices. Many others are equipped with finger print scanners.

Nothing is foolproof of course, but there has to be a better way than what we do now. The password is ineffective and it puts the onus entirely on the user, which is exactly opposite of how the system should be working. Even when you are good about passwords — and I don’t think most people are, if we are being honest — it doesn’t matter once the database has been breached. You can have the best damn password on the planet, and once somebody steals it, they have it.

I therefore implore all you smart engineers and security geeks to gather your collective intelligence and use all of that brainpower to find a better way. There simply must be a better way.

It’s time to kill the password — for everyone’s sake.

More TechCrunch

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

The AI industry moves faster than the rest of the technology sector, which means it outpaces the federal government by several orders of magnitude.

Senate study proposes ‘at least’ $32B yearly for AI programs

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his registered dietitian (RD) mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge toward the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI