Hardware

The Hierarchy of IoT “Thing” Needs

Comment

Jim Hunter

Contributor

Jim Hunter is chief scientist and technology evangelist at Greenwave Systems.

More posts from Jim Hunter

I received a lot of feedback on an article I wrote a few months ago about changing the way we perceive the “Things” in the Internet of Things (IoT).

The gist of my argument was that we should start treating these “Things” more like people — not in the sense of giving them the right to vote and the responsibility of paying taxes, but in the sense of thinking about them the way you would think about an employee hired to fulfill a specific function. Our perception of smart “Things” needs to be “people-ified,” if you will.

I thought it would be nice to follow up on that notion and formalize what, exactly, one of these “Things” comprises. After all, there are a lot of things in the world, objects too numerous to count, but not all of these things are (or should be, or ever will be) IoT “Things.”

To define an IoT “Thing,” I’m going to employ Maslow’s hierarchy of needs — that well-known human psychology paradigm typically displayed in the shape of a pyramid, with the most fundamental human needs (physiological needs like air, food and water) at the bottom and rising to the most esoteric needs (self-actualization or expression of full potential) at the apex.

I’ve sketched out a derivative needs pyramid for IoT “Things,” charting their ascent to Thing-actualization.

GW IoT_hierarchyOfNeeds pyramid

Maslow’s theory suggests that if the basic lower levels are not met, a human being will have no desire for the higher levels. I suggest something similar applies to “Thing” needs. That is, a “Thing” has no use for the higher level if the lower-level building block is not first met.

At the very base of the pyramid are the most basic-existence needs of a “Thing.” Obviously, it will need power, a physical mechanism for connecting and transmitting (such as a radio) and a material housing for its functionality.

But for IoT, we also need to account for its interaction with its environment — the physical conditions in which the “Thing” will be operating. Is it a sensor for an arctic ice-monitoring project that will be operating in subfreezing temperatures? Is it a wristband activity-and-exercise tracker that should be able to withstand sports impact and jostling, human sweat and rapid changes in body temperature? Should it be waterproof? Heat resistant? Encased in lightweight fabric or titanium?

Finally, since the “Thing” is a thing, it must meet a specific need or bring a value to be useful. As such, we must also account for its ability to meet functional expectations as a core existence requirement.

Once the core physical needs of “Things” are met, and before external connectivity is possible, security is needed. To be quite clear: Security is key for IoT adoption, and thus needs to be addressed for individual “Things” that can be externally accessible.

Accessibility does not mean just connectivity. It also applies to things that can be physically “cracked” open, where lack of security could put stored data at risk.

As we’ve all learned by now, when it comes to anything Internet-related, whatever can be exploited, will be exploited. This truth really has to be faced early on in the creation of each IoT device. Every “Thing” in IoT requires a means to encode, encrypt and authenticate its data.

With the security challenges met, the next layer of the pyramid concerns communication needs. Though we noted that a “Thing” needs a physical mechanism for connection as part of its physical needs, this layer addresses the self-expression realm of need.

In short, this layer pinpoints whatever it takes for a “Thing” to share its voice with the world. The specifics of interface and networking are addressed in this layer. What protocols will the “Thing” use for its transport and network layers? IEEE 802.15.4? 6LoWPAN? The protocol and language that the “Thing” will speak are addressed at this level, as well. The communication needs supply the “Thing” with its link to the “I” part of the IoT equation.

The next step up in our needs hierarchy pertains to data. Here is where you decide how the “Thing” will handle its collected information. What transactions does it perform? How does it log data? Does it perform diagnostics? What is the function of the data being collected and how is that expressed by the “Thing”?

At the very top of our pyramid, we find smart needs — the equivalent to Maslow’s self-actualization. Here is where the needs of the “Thing” become an expression, not just of a single sensor or communication gateway, but of those combined constructive properties that make the “Thing” useful for the Internet of Things.

Does it contribute to analytics and exhibit logic? Does it present learned and predictive behavior? Is it scalable and self-configuring, operating without the need for human intervention? While it’s not necessary that the “Thing” pass the Turing test, this realm is where it exhibits its true nature.

What I find interesting about this construct is that while its initial scope was that of an individual IoT “Thing,” it is not limited to a single thing.

Consider that individual people join to form committees and organizations, where the new group becomes its own individual entity. In much the same way, a single thing will combine with other things to create groups and networks of things that are regarded as other more “complex” things.

These combined things will have their own needs that can be defined by this construct, as well. I especially like this Seussian micro to macro perspective when thinking about both things and the data that they collect and evolve into information.

The reason to think this way is to enable the use of familiar paradigms when “Thing” architecture and interaction models are designed. For example, consider this simple question: “What should you consider when purchasing an IoT thing?” With this new thinking, the answer becomes: “The same stuff you consider when you hire a new employee.” Trustworthiness, reliability and ability to work well with others form a great basis for consideration in both cases.

As you “people-ify” things, notice how the perspective shift opens a world of paradigms to leverage.

More TechCrunch

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €284M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

2 days ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’