Media & Entertainment

The Shape Of Apple’s New iPhones

Comment

Image Credits:

Apple is expected to unveil new iPhones at an event next Wednesday, and likely also new iPads and an updated Apple TV.

Press invites for a September 9 event at the Bill Graham Civic Auditorium dropped late last month bearing the usual teasing hint — this time focused on Apple’s voice assistant Siri.

September is the month Apple traditionally refreshes its handsets so new iPhones are a dead cert. Here’s a quick round-up of the tweaks Apple watchers are expecting this time around…

iPhone 6S and iPhone 6S Plus

Apple finally introduced a phablet-sized iPhone at its event last year, the 6 Plus, expanding its handset portfolio to address the rampant screen size inflation of rival phones running the Android OS. Given how long it took Apple to make that move, it’s unlikely to radically rethink its handset line-up for a while — so a refreshed iPhone 6 and 6 Plus are expected, likely following Apple’s typical naming convention of adding an ‘S’ after the model name.

But what of the 4-inch iPhone 5C? 9to5mac reckons Apple will be discontinuing the plastic-clad not-actually-that-budget handset after its latest portfolio refresh, with no immediate replacement — although there are ongoing rumors it’s working on a new 4-inch iPhone to fill the gap. Most Apple watchers are only expecting two new iPhones this fall.

Same shape, more robust feel

Apple typically follows a two-year design refresh cycle for its smartphones so after the rebooted look of the iPhone 6 and 6 Plus last year it’s pretty safe to assume the iPhone 6S and 6S Plus will be sticking with the same metal + rounded-edges design.

That said, Apple did have to endure bendgate, as people all over the Internet discovered that putting an iPhone in their jeans pocket and sitting on it for long periods was probably a bad idea. So a more robust metallic shell looks likely. Supply chain leaks last month suggested Apple is switching to lighter but stronger 7000 series aluminum.

Also possible: a new pinkish color option, alongside the existing gold/silver/gray metallic tones.

Faster processor, larger camera sensor

Better internals are a staple update for Apple hardware so a faster A9 chipset (plus other chipset upgrades) and more RAM in the new iPhones are incoming. 2GB of RAM is expected.

Also on the cards: larger camera sensors. Photography remains a huge focus for Apple’s iPhone marketing, with its ‘shot on the iPhone 6‘ campaign, so it’s no surprise the company would be spending to keep improving the hardware here.

The upgraded rear camera is slated to be equivalent to a 12 megapixel sensor, and expected to support 4K video recording. The front-facing FaceTime camera is also expected to get a sensor upgrade — and given the continued popularity of selfies (not to mention rivals marketing ‘selfie phones‘) that’s pretty safe thinking from Apple.

Force Touch and Taptic engine 

Apple introduced another interface layer to some of its mobile devices this year — in the form of its Force Touch pressure-sensitive input method. The tech debuted on the Apple Watch and is also on Macbook trackpads. And it’s now widely expected to land on iPhones (and likely also iPads).

Writing for 9to5mac yesterday, Apple tipster Mark Gurman said Force Touch will be one of the “cornerstone” features of the new iPhones — and will also be a more sophisticated version of the tech vs what we’ve already seen on other Apple hardware, with support for three types of input: a tap, a press and a deeper press. His sources claim this implementation will be called ‘3D force touch’.

Apple is also slated to embed the Taptic engine tech it debuted on the Apple Watch into the new iPhone screens to provide haptic feedback to users.

Now haptic, pressure-sensitive touchscreens aren’t new tech per se. Those with a long memory might recall BlackBerry’s ill-fated foray into making a ‘clickable touchscreen’, back in 2008, for instance. So effortless execution is definitely essential here — to avoid turning something slickly straightforward into something that feels fiddly and confusing.

How Apple expands input complexity on its iPhones without sacrificing the core simplicity of devices that have plenty of fans far outside the geek fringe will certainly be interesting to watch.

Siri

Given Apple’s voice assistant is the focus of the press invite it’s unlikely to be overlooked during the actual event itself. Asking Siri for a hint about the forthcoming Apple event surfaces some typical Siri snark, along with some equally typical voice recognition failures so there’s plenty of room left for Apple to improve the core tech.

That said, the flagship Siri upgrade coming next week may well not be related to the core tech or to Apple’s new iPhones at all. Rather it might be about embedding the voice assistant tech into a new device that’s slated to be introduced with the new Apple TV (a TV remote control).

If that’s the case, Apple continuing to foreground Siri on devices other than the iPhone, where it debuted, is a shift worthy of note (see also: the Apple Watch). Especially given that it apparently intends to step up the touch-sensitive sophistication of its smartphones (i.e. via 3D Force Touch).

Apple’s thinking in and around Siri could thus be summed up as: handsets are the highly personal mobile computers we’re most comfortable handling, while wearables and in-home hubs are keyboard-less techs we’re most likely to want/need to talk to at a convenient distance — making the latter categories more of a natural home for Siri than the iPhone.

More TechCrunch

Maad, a B2B e-commerce startup based in Senegal, has secured $3.2 million debt-equity funding to bolster its growth in the western Africa country and to explore fresh opportunities in the…

Maad raises $3.2M seed amid B2B e-commerce sector turbulence in Africa

The fresh funds were raised from two investors who transferred the capital into a special purpose vehicle, a legal entity associated with the OpenAI Startup Fund.

OpenAI Startup Fund raises additional $5M

Accel has invested in more than 200 startups in the region to date, making it one of the more prolific VCs in this market.

Accel has a fresh $650M to back European early-stage startups

Kyle Vogt, the former founder and CEO of self-driving car company Cruise, has a new VC-backed robotics startup focused on household chores. Vogt announced Monday that the new startup, called…

Cruise founder Kyle Vogt is back with a robot startup

When Keith Rabois announced he was leaving Founders Fund to return to Khosla Ventures in January, it came as a shock to many in the venture capital ecosystem — and…

From Miles Grimshaw to Eva Ho, venture capitalists continue to play musical chairs

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

11 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

16 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing