Head of Marketing - B2B FinTech

Unique and exciting opportunity to join a B2B fintech startup changing the way businesses bank.   The company provides a simple cash management platform to increase returns and provides a range of SME tools.   Akoni is a high-growth B2B fintech company based in Central London, are seeking a Marketing Manager - B2B Programs on a permanent basis. 

This role will take responsibility to build and implement the company's B2B marketing plan based on the current marketing foundation and business strategy . The ideal candidate will have a proven record in building and driving business lead generation, devising and implementing sales campaigns, and experience working with business channels and partners.

Key Responsibilities:

• Develop, leverage and evolve the business value proposition to capture new clients.
• Develop prospect focused strategy, programs, and key messaging.
• Oversee and be hands-on in the execution of B2B marketing initiatives.
• Work closely relating to lead generation strategies with the Sales team and be a key member of driving leads through multi-channel marketing campaigns across mail, email, events, paid digital, amongst other sources
• Work cross functionally to deliver your programs.
• Support sales with campaigns, programs and initiatives.
• Understanding of the SME and corporate target base, as well as specific sector/industry initiatives
• Manage our initial 1-2 Marketing team team members including a team member running paid acquisition campaigns; event, sector and PR research
• Build, manage, and retain a team of B2B marketing team members as the business expands.
• Monitor and report on campaign performance, return on marketing budgets
• Quarterly marketing planning with updates as applicable to business
• Drive higher business client loyalty through leading the delivery of value creating,  engagement initiatives/campaigns including:
  • New client traction program
  • Client referral programs
  • Working with the Product management process

Ideal candidates will display:

• Minimum 5 - 7 years' experience in a B2B marketing or equivalent marketing experience
• Experience in financial services or B2B environments
• Project and process management experience, including working on Product prioritisation processes
• Direct marketing and experience working with CRM tools
• Proven history of self-direction and innovation
• Measurable success in a customer acquisition, loyalty & retention focused role, experience working on managing and monitoring marketing and campaign return on investment
• Proven ability to create focused marketing strategies targeting business segments
• Previous experience leading a high-performance team
• Advanced problem-solving abilities
• Able to prioritize and complete multiple projects with varying degrees of complexity simultaneously
• Excited to be part of a high-growth, fast moving fintech startup and join a dynamic team
• Commercially minded, excellent people manager with presentation skills, proactive and passionate and driven approach – a collaborator managing and influencing multiple internal stakeholders

About Akoni and our Team

Akoni is an exciting financial technology (FinTech) start-up who have recently been recognised as one of the top 100 FinTech Influencers for 2018 and as a top 10 UK Tech SME by Forbes, and featured in The Banker, Euromoney, Computer World UK and was recently selected by Nesta as one of the top 12 fintechs for SMEs, winning a grant and access to the Open banking sandbox to enable further delivery of innovative solutions for SMEs .

 You will be joining a diverse team, comprised of ex bankers, corporate professionals and fintech innovators. The team is diverse and dynamic and we are looking for a strong team player as well as someone who likes to have fun, and can work independently.

Whilst all candidates will be assessed on merit, we particularly welcome and encourage applications from women.

Application Details

1. Akoni is based in an exciting office near Westminster and Victoria and more information about us can be found at www.akonihub.com.

 2. Please note, candidates must have the right to work in the U.K

 3.  For registration purposes we shall send a short set of questions, and please could you let us know your required salary and notice period.