Marketing Manager, Acquisition

Reports To: Sr. Director Marketing

 About Us 

Munchery makes delicious, healthy, ready-to-eat meals that are crafted by critically-acclaimed local chefs. Founded in 2011 and headquartered in San Francisco, with operations in Los Angeles. Munchery is the leading end-to-end food preparation and delivery company with a service footprint of 15 million households in the U.S. With control of its entire food service value chain, Munchery has the capability to continuously improve multiple points of operations and deliver better- personalized food experiences — from developing original recipes, sourcing fresh ingredients from local farmers and producers who practice organic and sustainable farming, creating incredible scratch-made dishes, packing using only environmentally-friendly materials, to delivering fresh meals directly to customers.

What You’ll Do

• Actively manage and implement acquisition campaigns and budgets across paid search/SEM and Paid Social (Facebook)  and other top of the funnel and retargeting programs.  
• Maximize and grow the number of new customers at a positive ROI.
• You will be expected to contribute to the strategy and execution, as well as the daily maintenance of the accounts including building, testing, running, and reporting
• Track and report upon performance metrics through Google Analytics and other website analytics platforms as necessary
• Act as the in-house expert  and work cross functionally with CRM, brand and product teams to grow our new customer base, and to improve ROI of the acquisition channels
• Manage the entire deliverable cycle, including initial planning, implementation, monitoring, optimization, analysis, and reporting
• Actively test new creative concepts and landing pages and optimize based on results.
• The ideal candidate is highly strategic, data driven, technically savvy and ready to roll up their sleeves to manage campaigns

What You’ll Bring

• 3-5 years of proven track record of success in developing and managing paid media campaigns – Paid search/SEM, Paid Social (Facebook), display and retargeting.
• Excellent working knowledge of advertising platforms including Facebook, Google AdWords, Reddit, and others
• At least 3 years of experience in Google Adwords platform & Experience with desktop editor tools.
• Experience handling large budgets and reporting on the effectiveness of spend
• Strong analytical background with a bias for developing data-driven solutions
• Strong familiarity with performance tracking and measurement tools. (e.g. pixels, UTMs, attribution)
• Proficiency in Excel is a must: Pivot Tables, VLOOKUP, SUMIF formulas are your friends
• High integrity, energy, and a desire to work in a results-oriented, fast growth environment
• Ability to clearly communicate results, key learning, areas of opportunities
• Excellent project management skills with proven ability to meet deadlines.
• BA/BS degree in marketing, statistics, mathematics, economics, or other quantitative disciplines

What You’ll Get

• Competitive compensation package
• Employee Discount Program (never worry about dinner again)
• Open Vacation Policy
• Health, dental and vision benefits