Digital Marketing Associate

Digital Marketing Associate

About the company:

Coyuchi is a home textiles company with the greater good in mind committed to our core ideals: sustainability, minimally processed organic & natural fibers and a truly human commitment to the hands that touch each product. For us it’s more than a philosophy, it's what we’re made of.

Coyuchi is a multi-channel retailer with a robust wholesale business, international distribution and direct-to-consumer channels including Coyuchi.com.

About the role:

Coyuchi is looking for a Digital Marketing Associate to support continued growth of new and repeat customer acquisition through performance media channels and referral/loyalty programs. This includes supporting set-up, optimization and reporting across multi-channel marketing programs. This role is ideal for a highly analytical and motivated marketer seeking a role that will provide broad exposure to a breadth of channels. Position is based in Coyuchi HQ in the Dogpatch, San Francisco reporting to Acquisition + Retention Marketing Manager.

You will be doing:

• Reporting/Analytics - Update and analyze weekly and monthly reporting and work with marketing team to develop actionable insights

• Platform Optimization – Strategize, test, launch, and optimize ad creative + audience targeting across affiliate and media buying platforms

• Vendor management – Manage vendor relationships to drive programs forward

• Loyalty/Retention – Test and implement programs to encourage customer loyalty and generate repeat purchases

The ideal candidate has:

• 1+ years marketing experience

• Eagerness to learn with the ability to pick up new tech platforms/tools quickly

• Data-driven mindset; comfortable working with large data sets in Excel and extrapolating insights from them

• Prior knowledge of at least one marketing platform (e.g. MailChimp, Facebook Advertising, Google AdWords, Pinterest Advertising, The Trade Desk or other DSP, PepperJam or other affiliate marketing platform)

• Strong verbal and written communication skills

Bonus points for:

• Ecommerce experience preferred

• Experience with web analytics reporting tools (e.g. Google Analytics) a plus\

• SQL experience a plus

• Passion for sustainability + organics a plus

• Bachelor’s degree in related field or equivalent experience