Transportation

This is Uber’s plan to deliver on flying ‘cars’

Comment

Image Credits:

S

elf-driving and electric flying cars are coming. What this means for our cities in the future is unclear, so I chatted with Uber Head of Policy of Autonomous Vehicles and Urban Aviation Justin Erlich to learn more.

Erlich previously worked under Attorney General Kamala Harris, where he focused on emerging technology and the key policies that the government will want to have in place to ensure technology helps the people of California. During his time, autonomous vehicles were becoming more and more exciting, he said.

“And then there were things emerging with drones and the potential for air travel with people,” Erlich told me on this week’s episode of CTRL+T. “Then I came across this amazing role at Uber where it basically was looking to have someone lead policy for all advanced and emerging tech.”

As head of policy for that division, Erlich oversees essentially everything that’s not Uber’s main ride-hailing division. That includes self-driving cars, the division of Uber that had a major win in court yesterday following a settlement with Alphabet’s Waymo. Erlich is also in charge of policy for drones, freight and VTOL (vertical take off and landing).

The idea with Uber’s air travel, which may be referred to as UberAir, is to cover trips from one point of density to another, Erlich explained to me. The plan for now is to cover no more than 60 miles, which is due to the current limitations of batteries.

To get in your UberAir, you could enter in your destination and then the Uber app would tell you where the closest skyport is located. Then, you’d catch your UberAir to another place that is somewhat close to your final destination.

There are a couple of classic use cases, Erlich said. One is for super-commuting, like going from San Francisco to downtown San Jose. Instead of driving yourself, taking Caltrain or paying a bunch of money for an Uber car to take you all that way, you could hop in an UberAir, which would be a lot faster. Another use case is navigating in Los Angeles, which is a notoriously traffic-heavy city, from the airport to East Los Angeles.

Unlike Uber’s standard offering, UberAir will ideally be a totally shared experience. Part of that has to do with ensuring that the cost of UberAir will be affordable, Erlich said, and comparable to the prices Uber riders are already used to.

“Our hope and belief is that the time savings that you will get through air travel will incentivize people who might otherwise be used to the privacy of their own rides [being game] to share rides,” Erlich said. “If you ask about what’s the future of mobility — like when we have all these people wanting to move — we can think of these as packets of people and things moving in these really dense city areas. Everything will probably need to look like some form of fleets that are run by folks like Uber that are pooled with people sharing rides that are electric and eventually autonomous. I think that’s the sort of vision that we’re working towards both on the ground and in the air. And I think shared rides is a huge part of that.”

Part helicopter, part plane

Uber’s flying cars are a hybrid between a helicopter and an airplane, Erlich explained to me. I’m really pushing for the “flying car” terminology, but Erlich says it’s misleading and that we need to come up with a better way to describe them.

“It sounds awesome but it almost it conjures up an image of things taking off from the ground,” Erlich said. “And the technology there would be quite difficult and seems pretty far off, whereas I think a lot of these services will be moving from one rooftop to another.”

Instead of UberAir being a flying car, a helicopter or an airplane, you can think of it as a helicopter-airplane mashup, Erlich said. They will have fixed wings to help with gliding, similar to an airplane, to help it be more efficient and go faster. They will also have multiple rotors, while a helicopter has just one big fixed rotor and therefore one single point of failure, Erlich explained.

Those rotors, he added, will use distributed electric propulsion, which was invented by a NASA engineer, whom Uber has since hired. DEP helps to increase fuel efficiency, landing field length and performance handling while reducing emissions and noise. That means UberAir should theoretically be quieter and safer than a helicopter because of those multiple rotors and fixed wings.

“We can sort of imagine it is a much better, quieter, safer, more efficient helicopter. So part of the focus in that area is how do we make this seem more real and sort of capture what is actually the substance of the technology.”

Another part of the focus, Erlich says, is educating people around the benefits of urban air travel, how it’s potentially safer and how it’s not a new concept. In the 1960s and 1970s, there was a helicopter service between San Francisco and Oakland, operated by SFO Helicopter Airlines. At that point, however, it was expensive and not safe enough, Erlich said.

“But this idea of urban air travel isn’t actually as foreign as we might think,” Erlich said. “It just hasn’t happened recently. So part of it is around creating a discussion with communities about what the benefits are, why we think this is safer and getting them excited about what this could be.”

Roof hopping

The emergence of UberAir will likely result in a new market involving rooftop rentals. Similar to how ride-sharing services like Getaround and Maven have resulted in small businesses and private homes renting out their vacant parking spaces, we can imagine a world in which office buildings, parking lot structures and even private homes serving as UberAir landing pads.

“I think that the rooftop in the future can be an asset that we can really unlock by allowing new forms of travel,” Erlich said. “I think how that can look pretty different.”

Erlich noted how real estate developers might want to consider building airports and how cities with large parking structures may want to dedicate top floors to VTOLs, given there will be less of a need for parking.

“I think we’ll see a lot of flexibility and what it could look like and, in part, that has to do with our infrastructure needs over the next 10 years, [which] will probably change dramatically,” he said. “Our goal is we want to be as flexible as possible to make sure that we can basically be working with a whole host of partners who will be developing developing this potential infrastructure.”

The plan is to start with real pilots operating UberAir, Erlich said, but at some point, it’ll be autonomous.

“So I think integrating that into the core center of cities, I think will be a really exciting policy topic in the years to come,” Erlich said.

Uber expects to launch its first test run in 2020 in Dallas and Los Angeles. Uber will be flying it from one rooftop to another, ensuring it integrates well with the airspace. By 2023, Uber is looking to launch its first commercial flights.

Uber’s ultimate vision is to provide multi-modal transportation both within and between cities. Just last month, for example, Uber launched UberBike in partnership with bike-sharing startup JUMP.

“We’re definitely both looking at trying to meet short term needs and long term needs,” Erlich said. “And that’s one of the things that I think is exciting about the company is, you know, it’s breadth of what it’s trying to think about is certainly certainly big.”

An equitable future

Advances in transportation in cities isn’t always equitable and deployed with equity and accessibility in mind. Instead, transportation technology often gets deployed in ways that have “these wide systemic effects where we don’t totally realize them going in,” Erlich said.

“And so if we look at what happened with cars they completely reshaped our cities. We had suburban sprawl, we had certain neighborhoods being demolished in order to build freeways to build this road infrastructure, and that had obviously a huge impact on equity issues and sort of demographics and cities.”

In an ideal world, UberAir would be able to reach neighborhoods that are traditionally underserved by transit agencies. But in order to do that, Uber needs to remain conscious of the fact that it’s a goal it’s trying to achieve. That means ensuring the right policy infrastructure is in place and that’s where Erlich comes in.

We’re thinking about what this looks like for making things wheelchair accessible and so we’re having ongoing conversations with folks in that community,” Erlich said. “We’ll really need to be thoughtful long-term about where the routings are to make sure that we’re serving underserved communities in transit, and to make sure that this technology is made available to everybody.”

The goal is to continue to bring down costs and move toward autonomous flying in order to offer low enough prices for people who want to travel far, Erlich said.

“And particularly if they’re not able to live in urban areas due to real estate prices that this will help them live further away but not need to rely on personal car ownership.”

You can listen to my full conversation with Erlich here.

More TechCrunch

Government officials and AI industry executives agreed on Tuesday to apply elementary safety measures in the fast-moving field and establish an international safety research network. Nearly six months after the…

In Seoul summit, heads of states and companies commit to AI safety

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Some startups choose to bootstrap from the beginning while others find themselves forced into self funding by a lack of investor interest or a business model that doesn’t fit traditional…

VCs wanted FarmboxRx to become a meal kit, the company bootstrapped instead

Uber and Lyft drivers in Minnesota will see higher pay thanks to a deal between the state and the country’s two largest ride-hailing companies. The upshot: a new law that…

Uber’s and Lyft’s ride-hailing deal with Minnesota comes at a cost

Andreessen Horowitz’s American Dynamism fund has established a new fellowship program aimed at introducing top engineers and technologists to venture investing, a move that could help the firm identify less…

a16z’s American Dynamism team launches program to introduce technical minds to VC

Another fintech startup, and its customers, has been gravely impacted by the implosion of banking-as-a-service startup Synapse. Copper Banking, a digital banking service aimed at teens, notified its customers on…

Teen fintech Copper had to abruptly discontinue its banking, debit products

Autodesk — the 3D tools behemoth — has acquired Wonder Dynamics, a startup that lets creators quickly and easily make complex characters and visual effects using AI-powered image analysis. The…

Autodesk acquires AI-powered VFX startup Wonder Dynamics

Farcaster, a blockchain-based social protocol founded by two Coinbase alumni, announced on Tuesday that it closed a $150 million fundraise. Led by Paradigm, the platform also raised money from a16z…

Farcaster, a crypto-based social network, raised $150M with just 80K daily users

Microsoft announced on Tuesday during its annual Build conference that it’s bringing “Windows Volumetric Apps” to Meta Quest headsets. The partnership will allow Microsoft to bring Windows 365 and local…

Microsoft’s new ‘Volumetric Apps’ for Quest headsets extend Windows apps into the 3D space

The spam reached Bluesky by first crossing over two other decentralized networks: Mastodon and Nostr.

The ‘vote Trump’ spam that hit Bluesky in May came from decentralized rival Nostr

Welcome to TechCrunch Fintech! This week, we’re looking at the continued fallout from Synapse’s bankruptcy, how Layer wants to disrupt SMB accounting, and much more! To get a roundup of…

There’s a real appetite for a fintech alternative to QuickBooks

The company is hoping to produce electricity at $13 per megawatt hour, which would be more than 50% cheaper than traditional onshore wind.

Bill Gates-backed wind startup AirLoom is raising $12M, filings reveal

Generative AI makes stuff up. It can be biased. Sometimes it spits out toxic text. So can it be “safe”? Rick Caccia, the CEO of WitnessAI, believes it can. “Securing…

WitnessAI is building guardrails for generative AI models

It’s not often that you hear about a seed round above $10 million. H, a startup based in Paris and previously known as Holistic AI, has announced a $220 million…

French AI startup H raises $220M seed round

Hey there, Series A to B startups with $35 million or less in funding — we’ve got an exciting opportunity that’s tailor-made for your growth journey! If you’re looking to…

Boost your startup’s growth with a ScaleUp package at TC Disrupt 2024

TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal action against the U.S. government, that means shaping up its…

As a US ban looms, TikTok announces a $1M program for socially driven creators

Microsoft wants to put its Copilot everywhere. It’s only a matter of time before Microsoft renames its annual Build developer conference to Microsoft Copilot. Hopefully, some of those upcoming events…

Microsoft’s Power Automate no-code platform adds AI flows

Build is Microsoft’s largest developer conference and of course, it’s all about AI this year. So it’s no surprise that GitHub’s Copilot, GitHub’s “AI pair programming tool,” is taking center…

GitHub Copilot gets extensions

Microsoft wants to make its brand of generative AI more useful for teams — specifically teams across corporations and large enterprise organizations. This morning at its annual Build dev conference,…

Microsoft intros a Copilot for teams

Microsoft’s big focus at this year’s Build conference is generative AI. And to that end, the tech giant announced a series of updates to its platforms for building generative AI-powered…

Microsoft upgrades its AI app-building platforms

The U.K.’s data protection watchdog has closed an almost year-long investigation of Snap’s AI chatbot, My AI — saying it’s satisfied the social media firm has addressed concerns about risks…

UK data protection watchdog ends privacy probe of Snap’s GenAI chatbot, but warns industry

U.S. cell carrier Patriot Mobile experienced a data breach that included subscribers’ personal information, including full names, email addresses, home ZIP codes and account PINs, TechCrunch has learned. Patriot Mobile,…

Conservative cell carrier Patriot Mobile hit by data breach

It’s been three years since Spotify acquired live audio startup Betty Labs, and yet the music streaming service isn’t leveraging the technology to its fullest potential — at least not…

Spotify’s ‘Listening Party’ feature falls short of expectations

Alchemist Accelerator has a new pile of AI-forward companies demoing their wares today, if you care to watch, and the program itself is making some international moves into Tokyo and…

Alchemist’s latest batch puts AI to work as accelerator expands to Tokyo, Doha

“Late Pledge” allows campaign creators to continue collecting money even after the campaign has closed.

Kickstarter now lets you pledge after a campaign closes

Stack AI’s co-founders, Antoni Rosinol and Bernardo Aceituno, were PhD students at MIT wrapping up their degrees in 2022 just as large language models were becoming more mainstream. ChatGPT would…

Stack AI wants to make it easier to build AI-fueled workflows

Pinecone, the vector database startup founded by Edo Liberty, the former head of Amazon’s AI Labs, has long been at the forefront of helping businesses augment large language models (LLMs)…

Pinecone launches its serverless vector database out of preview

Young geothermal energy wells can be like budding prodigies, each brimming with potential to outshine their peers. But like people, most decline with age. In California, for example, the amount…

Special mud helps XGS Energy get more power out of geothermal wells

Featured Article

Sonos finally made some headphones

The market play is clear from the outset: The $449 headphones are firmly targeted at an audience that would otherwise be purchasing the Bose QC Ultra or Apple AirPods Max.

13 hours ago
Sonos finally made some headphones

Adobe says the feature is up to the task, regardless of how complex of a background the object is set against.

Adobe brings Firefly AI-powered Generative Remove to Lightroom