Marketing Manager

MARKETING MANAGER, BRAND

About Us:

Coyuchi is a fast-paced, growing home textiles ecommerce committed to: sustainability, minimally processed organic & natural fibers and a truly human commitment to the hands that touch each product. For us it’s more than a philosophy, it's what we’re made of.

About the role:

Coyuchi is looking for a Marketing Manager responsible for continued growth through brand experience and data driven creative and messaging. Position is based in Coyuchi HQ in the Dogpatch, San Francisco reporting to the VP of Marketing + Ecommerce.

You will do:

• Brand Building - Developing creative strategies and campaigns that build on the Coyuchi brand story consistently over time and touchpoint

• Message Mapping - Developing and maintaining appropriate messages to different prospect audiences and customer segments at relevant times

• Promotions Calendar - Manage marketing promotions and multi-channel promotional calendar with external stakeholders in product merchandising and inventory planning

• Customer Experience - Ensuring best possible customer experience from 1st touchpoint through post-purchase

• Creative Direction - Oversee creative/photography for coyuchi.com and marketing campaigns across multiple media and channels

• Community + PR - Oversee social media program, influencer outreach and brand positioning through PR

• Manage - Grow, mentor and manage marketing team and vendor partners to lift any blockers and optimize based on previous performance

• Revenue Growth - Build strategies and programs for acquisition of new customers and retention (repeat purchases) of existing customers

The ideal candidate has:

• 5+ years brand/ecommerce marketing experience

• Ability to positively affect sales and customer experience

• Experience with managing & mentoring teams

• Experience managing vendor relationships i.e. PR, Media, Photo Studio, etc.

• Ecommerce industry experience preferred, but not required

• Experience with reporting, web analytics and optimization tools

• Proven ability to communicate, influence & negotiate effectively across teams

• Bachelor’s degree in related field or equivalent experience