Hardware

DJI’s $799 ‘smartphone-size’ Mavic Air drone starts shipping January 28

Comment

Image Credits:

DJI hasn’t done a great job keeping its drones under wraps. As with the last couple of devices, the Mavic Air leaked out just ahead of today’s official unveiling. The drone is more or less what we expected, falling somewhere between the Mavic Pro and Spark and rounding out the company’s current line of consumer-focused quadcopters.

DJI says it “went back to the drawing board” for the Air, which folds up small enough to fit in a pocket. In fact, it’s so portable that the company’s director of North America actually stuffed two of the “smartphone-size” drones into his vest pocket at today’s event.” It’s roughly half the size of the Pro and weighs around 41-percent of its predecessor. 

There’s a 4K camera on-board, mounted on-top of a three-axis gimbal. Stills are shot with a 12-megapixel on-board camera, capable of shooting in lowlight. HDR is also on-board here, bringing better shots in areas like landscapes with uneven light. The company’s added several photography software advancements to the system, including the ability to stitch together 32-megapixel camera shots. 

The gimbal, like the drone, has been designed from the ground, up. The system is actually recessed directly into the system, giving the drone an even smaller footprint. There’s also 8GB of internal storage, so users can save photos and videos without adding a microSD card.

The Air is also the first drone in the line released since GoPro’s unceremonious exit from the space. The company’s Karma offering was arguable the Mavic Pro’s most direct competitor. In fact, the product was born out of a partnership between GoPro and DJI that ultimately fell by the wayside.

So too did GoPro’s drone dreams late last year, due in part to a limited feature set at launch and the company’s inexperience building its own flying vehicles, which resulted in drones falling from the sky.

The Air features Active Track, a feature sorely lacking from the Karma, which lets the drone follow its subjects as they move, making it possible to shoot action videos without the aid of an additional crew. New Asteroid and Boomerang features, meanwhile, shoot programmed panorama-style shots with the push of a button.

The Mavic Pro got off to a bit of a rocky start, with a launch that was peppered by shipping delays. Ultimately, however, the product has proven a success for the drone giant, ultimately leading to the announcement of the palm-sized model in May of last year. That device was the first of DJI’s to introduce gesture-based controls, with the company positioning the device as a sort of selfie-drone.

We ran into some trouble in our own testing that ultimately resulting in our producer slicing open a finger on one of the Spark’s blades. The gesture controls were also hit or miss, making the product an interesting step toward a true consumer, but not really all the way there. Hopefully the Air will correct some of those issues with an admittedly first generation product.

The Spark’s gesture control system has been updated here with the Smart Capture system. Pointing a palm at the Air will lift the drone off the ground and tilting the hand will control it while it’s in flight. In a quick demo at today’s event, the system does appear to be more sophisticated than its predecessor, but we’ll see for sure when we test it in a less controlled environment.

When you’re ready to end a flight, you put your hands together to return it to home and point down to land it. The feature works at a range of up to 19 feet. Using a smartphone to control the system bumps that up to 262 feet, and adding the remote boosts that to an impressive 2.5 miles. In “Sport” mode, it’s capable of speeds up 42.5 miles per hour.

The drone is capable flying for up to 21 minutes on a charge. There’s a USB-C port on board for recharging, a step up from its predecessors’ microUSB. There are a bunch of new safety and tracking features jammed into the drone’s much smaller body, as well.

Position tracking has been improved courtesy of seven on-board cameras capable of three-directional tracking. A new on-board ventilation system, meanwhile, pushes air through the drone’s body as it flies.

You’re also getting improved obstacle avoidance over its predecessors (while, admittedly, that didn’t go great the first time we tried it out with the Pro). The new system is capable of operating in wind speeds of up to 22 miles per hour, according to the company. 

The Air starts at $799 — that’s somewhere between the $399 Spark and $999 Pro. There’s also a $999 combo pack that includes two additional batteries and propellers, a charging hub and a travel bag. The new drone is up for pre-order starting today from DJI’s site. It’s set to start shipping next week, on January 28. It comes in white, black and red.

DJI calls the Mavic Pro is the “best selling drone of all-time,” and given the company’s dominant position in the market, there seems to be little reason to doubt the qualifiers here. Of course, while drone ownership has been on the rise, the devices haven’t managed to attain the sort of ubiquity the company dreams of for the product.

The Pro and Spark each represented an important step toward achieving that goal, through size, usability and pricing. The Air pushes the overall picture a bit farther and does appear to represent some key advances with regard to hardware. The product builds on many key advances made by its predecessors, executing them an even smaller footprint.

$799 is a good price point for professional and even amateur photographers looking to up their game with another key tool in the arsenal. As for consumers, I’m excited to take the thing for a spin out in a field in the coming days to see what kind of advances the company has made to its Jedi-style gesture controls, and hopefully not mutilate our video producer’s hands in the process.

But even with an added focus on consumer-friendly controls, that $799 to $999 price point is still pretty lofty for what will amount for most non-professionals to an (admittedly cool) toy.

More TechCrunch

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

22 hours ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

24 hours ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck