Hardware

A disappointing debut for Google’s Pixel Buds

Comment

The Pixel Buds are an inevitability. The headphones were born out of necessity when Google embraced the smartphone zeitgeist and dropped the headphone jack with the Pixel 2.

The company’s first Bluetooth headphones are a $159 attempt to ease that transition, and another chance to get Assistant out into the world currently dominated by Alexa. It would be a nice bit of consumer electronics alchemy if Google could pull it off perfectly, but the end result is much more of a mixed bag.

Pixel Buds are a valiant effort to stand out while embracing a trend adopted by just about every name in the field, resulting in a product that’s sometimes inspiring, sometimes baffling and mostly just okay. They’re the kind of product you really want to like — but they’re just not there yet.

Case study

The Pixel Buds’ case is as good an indication as any of a company looking to put a unique spin on the familiar. If the AirPods case looks like a Glide dental floss dispenser, Google’s is something approaching a fast food hamburger container. It’s a clamshell made from a much softer material than Apple or Samsung’s offerings. It’s also noticeably larger. It’ll fit in your pocket just fine, but it’s going to leave a much bigger bulge.

Like the competition, the case does double duty here, both protecting the buds and keeping them in one place, while providing some battery backup. Google rates the Pixel Buds’ battery at right around the same spot as the AirPods, with five hours on board and an additional four charges in the case. All told, it should get you through the day, as long as you remember to slot them back in.

The exterior is covered in gray fabric — a nice touch that keeps it aesthetically consistent with the rest of the Google Home line. It’s also nice and soft to the touch, unlike the cold plastic of the competition. Still, it’s hard to shake the feeling that the case is a bit flimsy. It’s easy to imagine things getting worn out over time or the thin plastic hinge that holds the top and bottom together tearing after repeated opening and closing.

Also, this is kind of a small quibble, I admit, but it’s a bit tough to get the thing open. I usually end up having to slide a finger nail in the thin gap in the front to pry the top and bottom apart. There are two small holes inside where the buds slot in for charging. This, too, is a bit of a tight squeeze. Unlike the AirPods, which slot in magnetically, or the IconX, which have room to breathe, I found myself having to maneuver the Pixel Buds in with a twist in order to get the charging notification to light up.

And then there’s the matter of the cord.

Minor cords

I go back and forth on whether I like the fact that there’s a cord connecting the buds. At the very least, it’s a differentiator from many of the other Bluetooth buds popping up these days. How about some pros first?

  • They’ll sit on your neck when not in use
  • They’re harder to lose
  • The extra slack provides loops at the top that help keep them in place in your ears

So far, so good, right? As for the downsides, one’s pretty clear right off the bat: It’s a pain to get the things back into the case. I mean, you’ll get the hang of it, don’t worry about that, but it will take some doing. In fact, Google sent along an animated GIF to show the right way to get the cords, buds and everything into the case.

I’ve included it here, because it’s handy. And there are a lot of wrong ways to do it. Trust me. And even when you do it correctly, you’ll still find there’s a bit of cable spillage over the sides from time to time, making it impossible to fully close. There’s a much more pressing issue with the hardware than that sometimes pesky cord, though. I had the damnedest time getting the things to fit.

Like the AirPods, the Pixel Buds are made of a hard plastic, with no soft, squishy silicone tip. That means they’re unforgiving — if they don’t fit, they don’t fit. And for me, at least, the Pixel Buds didn’t really fit. Results will vary, from ear to ear, of course, but I haven’t had much trouble with the AirPods. As with getting them into the case, the Pixel Buds take some maneuvering to get a good fit.

Once you’ve done it a couple of times, you’ll get the hang of it. But the first few tries, the things kept falling out of my ears. And the lack of silicone tips like you find on the IconX means you won’t get a tight seal. The Pixel Buds are going to let some ambient noise in — a good thing, perhaps, when you’re on a busy city street, but hardly the ideal listening experience in the comfort of your own home.

The awkward fit ultimately does a disservice to what’s actually pretty good audio, as far as Bluetooth earbuds are concerned. This is one key spot where the company outpaces Apple — and it’s certainly an important one. I’ve tried plenty of better wired headphones in my day, but Google’s done a good job striking a balance between convenience and sound — it’s just a bummer that it’s bogged down by so much bad stuff.

Including the whole matter of actually getting the headphones up and running.

Going pair-shaped

Judging from some early online feedback, I’m not alone on this one. The Fast Pairing that was supposed to be one of the hallmarks of the new buds (and, by extension, Android), still has some kinks to work out. Like others, I found myself having to manually pair the Pixel Buds with the Pixel 2 by holding down a button on the inside of the case and going through the Bluetooth settings.

Not the end of the world, but when you’re positioning this selling point as something that can compete against Apple’s W2 chip, it’s a pretty big bummer when you have to fall back on something more inline with the standard pairing. Again, results may vary, but this doesn’t appear to be an isolated incident. When it works well (as it did when I paired a set of Libratone headphones to the Pixel 2), it’s a nice and simple on-boarding process. When it works well.

Home away from home

Google Assistant is one of the product’s saving graces. As with the Pixel 2, the hardware builds on much of the work the company’s been putting into contextual search and AI, delivering it in a convenient package. The right earbud doubles as a touch panel. Touching and holding secret service-style fires up assistant. Double-tapping triggers notifications. There’s nothing there that you’re not already getting on the phone, but it’s an easier way to interact with a voice interface than speaking directly into the phone.

And then, of course, there’s translation, that killer feature that blew us all away back in October. It is, indeed, really, really cool — not this-is-going-to-eliminate-mankind’s-language-barrier cool, but cool nonetheless. I spotted a few reports of issues folks were having making it work. I didn’t have that problem, but the implementation is still kind of wonky here. It’s not the real-life Babel Fish we thought we were being promised last month. For starters, it requires a Pixel phone for the time being. No huge surprise there; Google does want to save a few cool tricks for its own products. You also need to download the Google Translate app to your phone and enable the languages you want to translate (from a list of 40).

You then need to hold down on the right earbud, give Assistant the command and the Pixel Buds will listen for speech and translate accordingly. The functionality is still limited — but it works. There’s a slight lag in translation, naturally, and it really only works with shorter phrases. It also runs into the usual set of issues with attempting to recognize speech in a noisy environment, but it’s an impressive trick, nonetheless.

It could ease some of the trouble of traveling abroad and will no doubt continue to get better in future iterations. Translation has the potential to be a truly killer app, but much like the rest of the buds, it feels more like a hint of what’s to come

Budding disappointment

The Pixel Buds have many of the trappings of a first-generation product. There are software issues and strange hardware choices. They’re a disappointing showing from what may be Google’s most eagerly anticipated hardware product this year, a slew of interesting ideas and valiant attempts wrapped up in a product that just doesn’t deliver.

As recently as a couple of years ago, they would have been a contender for the most compelling Bluetooth headphones on the market. But given the strides much of the competition has made, they mostly land with a dull thud. Hopefully their lukewarm reception doesn’t dissuade Google from further development, because the seeds of a great product are here. But as it currently stands, there are better places to spend your $159.

More TechCrunch

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €284M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

2 days ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’