Hardware

Tests give iPhone X display top honors, but camera is merely competitive

Comment

Lab tests on the recently released iPhone X put Apple’s new flagship in the highest tiers of quality when it comes to the display and camera, but it’s only in the former category that it truly leaves the competition behind. Of course, what’s the point of having great images if your screen can’t show them properly?

Apple doesn’t tend to make their own displays; but while LG, Sharp and, in the iPhone X’s case, Samsung rightfully deserve credit for making them, Apple doesn’t just snatch them off the shelf. A ton of money and time is spent customizing and tweaking them, and phones are individually calibrated before they ship to account for variation in the manufacturing process.

DisplayMate’s battery of tests aims at testing the absolute color accuracy, brightness and other objective measures of a display. And by those measures the latest iPhone beats out even the latest OLED displays from Samsung, their parent company, as it were.

OLEDs naturally excel in a number of categories, from contrast to color accuracy, and Apple’s software emphasizes these strengths. Its color accuracy in particular is the best DisplayMate has tested. And conveniently, it switches to the correct color profile or gamut depending on the content, meaning you won’t see images intended for display in sRGB shown through the lens of Adobe or DCI-P3.

The iPhone X pretty much nails the whole expanded gamut with no weaknesses in any area whatsoever.

If that doesn’t mean anything to you, don’t worry — the whole point is you don’t need to be aware of it, and instead can simply be sure that photos, movies, games and so on will be seen exactly as they should be. All the same, you might want to spend a little time in the display options, since automatic white balance may throw off viewers sensitive to that kind of thing (me, for instance).

One change to the display tech that may be considered lateral is the move to diamond sub-pixels. Each pixel in digital displays, as you may know, is generally made up of a number of sub-pixels: different numbers and shapes of red, blue and green that illuminate to various degrees to form in aggregate the colors we perceive.

For LCDs this often takes the form of an RGB grid, generally with a square composed of a red, a green, a blue, then maybe another green sub-pixel, or something like that. This has worked well but leads to certain patterns of aliasing, or pixelation. Different sub-pixel layouts produce different aliasing patterns.

The iPhone X’s sub-pixel layout is different from every previous iPhone in that the pixels are diamond-shaped and arranged in a diagonally symmetrical grid rather than rectangular and on a rectangular grid:

This is a super-close-up of the OLED sub-pixels.

Now, ever since the advent of >300 PPI screens, aliasing is much less of a problem than it once was. But some kinds of aliasing are preferable to others, and it happens that the type exhibited by the iPhone X (and others in diamond or Pentile arrangement) is not ideal for vertical and horizontal lines.

This comparison shot taken for iMore’s review of the phone illustrates this:

Definitely view this at full size if you want to see the difference.

On diagonals and round edges, the diamond pattern makes for a more natural curve without stair-stepping. But in straight horizontal and vertical lines, you end up with a sawtooth pattern.

That is, if you look at the phone through a microscope. While sawtooth aliasing was a problem back on the original Galaxy S, we’ve come a long way and pixel pitch is much smaller now, making the pattern, while it’s still there, much less noticeable. (I also say this having not looked at the thing in real life, and no one has complained so far that I know of.)

Camera vies with the best

DxOMark has tested all the flagships this year with a new set of mobile-focused tests, and while these semi-synthetic metrics should always be taken with a grain of salt, these people know what they’re doing and are of course unregenerate pixel-peepers.

The iPhone X surpasses the previous high score in still photos, very narrowly beating out the Galaxy Note 8 and Huawei Mate 10 Pro; it’s also better than the iPhone 8 Plus, which was itself briefly a high-water mark. So it’s excellent, as our review found.

As you might expect in a phone with a fantastic screen, color and contrast are particularly well captured. However, like other Apple devices, its shutter lag was frequently longer than the competition — particularly the Pixel 2, which set a new bar for autofocus speed and precision.

It lost points in extreme low light, where it was also bested by the Pixel 2, and its flash portraits seem to be regularly underexposed. This is where it also lost points in video: noise and underexposure marked its 1080p/30 video.

It seems as though under good conditions, though, the iPhone X is as unimpeachable as both its predecessors and competition.

More TechCrunch

On the heels of OpenAI announcing the latest iteration of its GPT large language model, its biggest rival in generative AI in the U.S. announced an expansion of its own.…

Anthropic is expanding to Europe and raising more money

If you’re looking for a Starliner mission recap, you’ll have to wait a little longer, because the mission has officially been delayed.

TechCrunch Space: You rock(et) my world, moms

Apple devoted a full event to iPad last Tuesday, roughly a month out from WWDC. From the invite artwork to the polarizing ad spot, Apple was clear — the event…

Apple iPad Pro M4 vs. iPad Air M2: Reviewing which is right for most

Terri Burns, a former partner at GV, is venturing into a new chapter of her career by launching her own venture firm called Type Capital. 

GV’s youngest partner has launched her own firm

The decision to go monochrome was probably a smart one, considering the candy-colored alternatives that seem to want to dazzle and comfort you.

ChatGPT’s new face is a black hole

Apple and Google announced on Monday that iPhone and Android users will start seeing alerts when it’s possible that an unknown Bluetooth device is being used to track them. The…

Apple and Google agree on standard to alert people when unknown Bluetooth devices may be tracking them

The company is describing the event as “a chance to demo some ChatGPT and GPT-4 updates.”

OpenAI’s ChatGPT announcement: Watch here

A human safety operator will be behind the wheel during this phase of testing, according to the company.

GM’s Cruise ramps up robotaxi testing in Phoenix

OpenAI announced a new flagship generative AI model on Monday that they call GPT-4o — the “o” stands for “omni,” referring to the model’s ability to handle text, speech, and…

OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

Featured Article

The women in AI making a difference

As a part of a multi-part series, TechCrunch is highlighting women innovators — from academics to policymakers —in the field of AI.

6 hours ago
The women in AI making a difference

The expansion of Polar Semiconductor’s facility would enable the company to double its U.S. production capacity of sensor and power chips within two years.

White House proposes up to $120M to help fund Polar Semiconductor’s chip facility expansion

In 2021, Google kicked off work on Project Starline, a corporate-focused teleconferencing platform that uses 3D imaging, cameras and a custom-designed screen to let people converse with someone as if…

Google’s 3D video conferencing platform, Project Starline, is coming in 2025 with help from HP

Over the weekend, Instagram announced it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South…

Instagram expands its creator marketplace to 10 new countries

You can expect plenty of AI, but probably not a lot of hardware.

Google I/O 2024: What to expect

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: How to watch

Four-year-old Mexican BNPL startup Aplazo facilitates fractionated payments to offline and online merchants even when the buyer doesn’t have a credit card.

Aplazo is using buy now, pay later as a stepping stone to financial ubiquity in Mexico

We received countless submissions to speak at this year’s Disrupt 2024. After carefully sifting through all the applications, we’ve narrowed it down to 19 session finalists. Now we need your…

Vote for your Disrupt 2024 Audience Choice favs

Co-founder and CEO Bowie Cheung, who previously worked at Uber Eats, said the company now has 200 customers.

Healthy growth helps B2B food e-commerce startup Pepper nab $30 million led by ICONIQ Growth

Booking.com has been designated a gatekeeper under the EU’s DMA, meaning the firm will be regulated under the bloc’s market fairness framework.

Booking.com latest to fall under EU market power rules

Featured Article

‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Estate is an invite-only website that has helped hundreds of attackers make thousands of phone calls aimed at stealing account passcodes, according to its leaked database.

11 hours ago
‘Got that boomer!’: How cybercriminals steal one-time passcodes for SIM swap attacks and raiding bank accounts

Squarespace is being taken private in an all-cash deal that values the company on an equity basis at $6.6 billion.

Permira is taking Squarespace private in a $6.9 billion deal

AI-powered tools like OpenAI’s Whisper have enabled many apps to make transcription an integral part of their feature set for personal note-taking, and the space has quickly flourished as a…

Buy Me a Coffee’s founder has built an AI-powered voice note app

Airtel, India’s second-largest telco, is partnering with Google Cloud to develop and deliver cloud and GenAI solutions to Indian businesses.

Google partners with Airtel to offer cloud and GenAI products to Indian businesses

To give AI-focused women academics and others their well-deserved — and overdue — time in the spotlight, TechCrunch has been publishing a series of interviews focused on remarkable women who’ve contributed to…

Women in AI: Rep. Dar’shun Kendrick wants to pass more AI legislation

We took the pulse of emerging fund managers about what it’s been like for them during these post-ZERP, venture-capital-winter years.

A reckoning is coming for emerging venture funds, and that, VCs say, is a good thing

It’s been a busy weekend for union organizing efforts at U.S. Apple stores, with the union at one store voting to authorize a strike, while workers at another store voted…

Workers at a Maryland Apple store authorize strike

Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the whole lifecycle of a product

Alora Baby aims to push baby gear away from the ‘landfill economy’

Bumble founder and executive chair Whitney Wolfe Herd raised eyebrows this week with her comments about how AI might change the dating experience. During an onstage interview, Bloomberg’s Emily Chang…

Go on, let bots date other bots

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for…

Why Apple’s ‘Crush’ ad is so misguided

The U.K. AI Safety Institute, the U.K.’s recently established AI safety body, has released a toolset designed to “strengthen AI safety” by making it easier for industry, research organizations and…

UK agency releases tools to test AI model safety