Media & Entertainment

Thoughts on Facebook’s 9 plans to curb election interference

Comment

Image Credits:

Election meddling is Facebook’s next adversary, and it’s got a plan to attack it just like it did with fake news. Solutions to both these scourges come too late to prevent tampering that may have aided Donald Trump winning the presidency — but at least Facebook is owning up to the problem, working with the government and starting to self-regulate. Here’s the nine-point plan Zuckerberg has devised to combat election interference, plus our commentary on each strategy’s potential.

One: Providing Russian-bought ads to Congress – “We are actively working with the US government on its ongoing investigations into Russian interference. We have been investigating this for many months, and for a while we had found no evidence of fake accounts linked to Russia running ads. When we recently uncovered this activity, we provided that information to the special counsel. We also briefed Congress — and this morning I directed our team to provide the ads we’ve found to Congress as well. As a general rule, we are limited in what we can discuss publicly about law enforcement investigations, so we may not always be able to share our findings publicly. But we support Congress in deciding how to best use this information to inform the public, and we expect the government to publish its findings when their investigation is complete.”

TC – Facebook initially shared more information with Special Counsel Robert Mueller than Congress, but after checking to make sure it won’t violate privacy laws, it’s giving the Russian-bought ads to Congress too. This could aid their investigation while preventing them from legally extracting the information from Facebook in a messy public ordeal.

Two: Continuing Facebook’s own investigation – “We will continue our investigation into what happened on Facebook in this election. We may find more, and if we do, we will continue to work with the government. We are looking into foreign actors, including additional Russian groups and other former Soviet states, as well as organizations like the campaigns, to further our understanding of how they used our tools. These investigations will take some time, but we will continue our thorough review.”

TC – Facebook’s depth of access to its systems means it could surface evidence of election interference that Mueller or Congress can’t get from just the data Facebook provides. Facebook needs to review not just its advertising systems and fake news in the News Feed, but also use of Events, chat, user profiles, Groups and its other apps like Instagram and WhatsApp.

Three: Political ad transparency – “Going forward — and perhaps the most important step we’re taking — we’re going to make political advertising more transparent. When someone buys political ads on TV or other media, they’re required by law to disclose who paid for them. But you still don’t know if you’re seeing the same messages as everyone else. So we’re going to bring Facebook to an even higher standard of transparency. Not only will you have to disclose which page paid for an ad, but we will also make it so you can visit an advertiser’s page and see the ads they’re currently running to any audience on Facebook. We will roll this out over the coming months, and we will work with others to create a new standard for transparency in online political ads.”

TC – Facebook has held that ads are user content and therefore it could violate privacy to disclose the content and targeting of all ads. Businesses see their ads and targeting schemes as proprietary secrets. But when it comes to election and political advertising, the public good may need to be prioritized above corporate privacy. Building this transparency system may be complicated, and most users might not take the time to use it, but it could assist investigators and provide peace of mind.

Four: Political ad reviews – “We will strengthen our ad review process for political ads. To be clear, it has always been against our policies to use any of our tools in a way that breaks the law — and we already have many controls in place to prevent this. But we can do more. Most ads are bought programmatically through our apps and website without the advertiser ever speaking to anyone at Facebook. That’s what happened here. But even without our employees involved in the sales, we can do better.”

TC – The lack of stronger oversight of political ad buying given the contentious 2016 U.S. presidential election may have been one of Facebook’s most obvious mistakes. It needs to do a better job of understanding when scale isn’t an excuse for weak monitoring of this highly sensitive type of advertising. Facebook has long touted its ability to influence people, but didn’t put sufficient safeguards in place to prevent unethical or illegal influence campaigns. If Facebook can build these scaled systems for programmatic ad buying, it must also do the work to implement programmatic protections against abuse with keyword block lists, visual detection of hateful imagery, and triggers that push ads to human review.

BonusFacebook admits it can’t block all the interference – “Now, I’m not going to sit here and tell you we’re going to catch all bad content in our system. We don’t check what people say before they say it, and frankly, I don’t think our society should want us to. Freedom means you don’t have to ask permission first, and that by default you can say what you want. If you break our community standards or the law, then you’re going to face consequences afterwards. We won’t catch everyone immediately, but we can make it harder to try to interfere.”

TC – It’s good to see Facebook being honest about its limitations here. It’s built a community too big to perfectly police, and accepting that is the first step to getting closer to satisfactory protection.

Five: Hiring 250 more election integrity workers – “We are increasing our investment in security and specifically election integrity. In the next year, we will more than double the team working on election integrity. In total, we’ll add more than 250 people across all our teams focused on security and safety for our community.”

TC – Again, this is something Facebook should have known to do before the 2016 election. It’s earning more than $3 billion in profit per quarter, so it can easily afford this staff increase. It’s merely a matter of Facebook foreseeing the worst-case scenarios of how its products could be used, which it’s repeatedly failed to do.

Six: Partnerships with election commissions – “We will expand our partnerships with election commissions around the world. We already work with electoral commissions in many countries to help people register to vote and learn about the issues. We’ll keep doing that, and now we’re also going to establish a channel to inform election commissions of the online risks we’ve identified in their specific elections.”

TC – Rather than simply reacting to election interference, it’s smart for Facebook to proactively seek to provide information to election commissions while also educating the public in order to inoculate them against malicious influence.

Seven: Collaboration with other tech companies – “We will increase sharing of threat information with other tech and security companies. We already share information on bad actors on the internet through programs like ThreatExchange, and now we’re exploring ways we can share more information about anyone attempting to interfere with elections. It is important that tech companies collaborate on this because it’s almost certain that any actor trying to misuse Facebook will also be trying to abuse other internet platforms too.”

TC – Facebook already does this to protect people across the internet from terrorist propaganda and child pornography. As the largest social network, it has the opportunity to serve as a central hub for connecting services like Twitter, YouTube, Snapchat and Google to ensure strategies for blocking election interference are propagated across the web.

Eight: Protecting political discourse from intimidation – “We are working proactively to strengthen the democratic process. Beyond pushing back against threats, we will also create more services to protect our community while engaging in political discourse. For example, we’re looking at adapting our anti-bullying systems to protect against political harassment as well, and we’re scaling our ballot information tools to help more people understand the issues.”

TC – Beyond broadcast forms of interference like ads, fake news and events, Facebook users are vulnerable to being shouted down for voicing reasonable political opinions. While these attacks deal with a person’s viewpoints rather than their inherent identity, like most bullying, Facebook can efficiently repurpose existing technologies to suspend accounts that try to disrupt civil discourse.

Nine: Monitoring the German election – “We have been working to ensure the integrity of the German elections this weekend, from taking actions against thousands of fake accounts, to partnering with public authorities like the Federal Office for Information Security, to sharing security practices with the candidates and parties. We’re also examining the activity of accounts we’ve removed and have not yet found a similar type of effort in Germany. This is incredibly important and we have been focused on this for a while.”

TC – For Facebook to start earning back public trust, it needs to show it can block a significant amount of the attempted interference in elections. This weekend’s German election is a good opportunity for this. If Facebook is seen as inadequately defending democratic processes after being put in the spotlight, it risks even more stringent backlash.

Overall, Facebook’s plan is sensible, even if it comes a year later than needed. Scale can’t be an excuse. Programmatic ad buying that doesn’t go through human sales people is what’s allowed Facebook to grow so large and profitable. Those profits must be reinvested into both human and algorithmic safeguards against abuse. It’s a problem worth throwing money at in the short-term, at least until the behavior of human moderators can be built into more cost-efficient automated systems.

Hopefully Facebook’s mistakes and the general naiveté of tech companies and the public toward election interference will lead to a swing far in the other direction as the world wakes up to how sophisticated attacks on democracy have become.

You can watch Zuckerberg’s announcement video of this new initiative below:

Additional reporting by Jonathan Shieber

More TechCrunch

Private social networking is making a comeback. Gratitude Plus, a startup that aims to shift social media in a more positive direction, is expanding its wellness-focused, personal reflections journal to…

Gratitude Plus makes social networking positive, private and personal

With venture totals slipping year-over-year in key markets like the United States, and concern that venture firms themselves are struggling to raise more capital, founders might be worried. After all,…

Can AI help founders fundraise more quickly and easily?

Google has found a way to bring a variation of its clever “Circle to Search” gesture to iPhone users. The new interaction, launched in January, allows Android users to search…

Google brings a variation on ‘Circle to Search’ to iPhone users

A new sculpture going live on Wednesday in the Flatiron South Public Plaza in New York is not your typical artwork. It combines technology, sociology, anthropology and art to let…

Always-on video portal lets people in NYC and Dublin interact in real time

Apple’s iPad event had a lot to like. New iPads with new chips and new sizes, a new Apple Pencil, and even some software updates. If you are a big…

TechCrunch Minute: When did iPads get as expensive as MacBooks?

Autonomous, AI-based players are coming to a gaming experience near you, and a new startup, Altera, is joining the fray to build this new guard of AI agents. The company announced…

Bye-bye bots: Altera’s game-playing AI agents get backing from Eric Schmidt

Google DeepMind has taken the wraps off a new version AlphaFold, their transformative machine learning model that predicts the shape and behavior of proteins. AlphaFold 3 is not only more…

Google DeepMind debuts huge AlphaFold update and free proteomics-as-a-service web app

Uber plans to deliver more perks to Uber One members, like member-exclusive events, in a bid to gain more revenue through subscriptions.  “You will see more member-exclusives coming up where…

Uber promises member exclusives as Uber One passes $1B run-rate

We’ve all seen them. The inspector with a clipboard, walking around a building, ticking off the last time the fire extinguishers were checked, or if all the lights are working.…

Checkfirst raises $1.5M pre-seed to apply AI to remote inspections and audits

Close to a decade ago, brothers Aviv and Matteo Shapira co-founded a company, Replay, that created a video format for 360-degree replays — the sorts of replays that have become…

Controversial drone company Xtend leans into defense with new $40 million round

Usually, when something starts to rot, it gets pitched in the trash. But Joanne Rodriguez wants to turn the concept of rot on its head by growing fungus on trash…

Mycocycle uses mushrooms to upcycle old tires and construction waste

Monzo has raised another £150 million ($190 million), as the challenger bank looks to expand its presence internationally — particularly in the U.S. The new round comes just two months…

UK challenger bank Monzo nabs another $190M as US expansion beckons

iRobot has announced the successor to longtime CEO, Colin Angle. Gary Cohen, who previous held chief executive role at Timex and Qualitor Automotive, will be heading up the company, marking a major…

iRobot names former Timex head Gary Cohen as CEO

Reddit — now a publicly-traded company with more scrutiny on revenue growth — is putting a big focus on boosting its international audience, starting with francophones. In their first-ever earnings…

Reddit tests automatic, whole-site translation into French using LLM-based AI

Mushrooms continue to be a big area for alternative proteins. Canada-based Maia Farms recently raised $1.7 million to develop a blend of mushroom and plant-based protein using biomass fermentation. There’s…

Meati Foods bites into another $100M amid growth to 7,000 retail locations

Cleaning the outside of buildings is a dirty job, and it’s also dangerous. Lucid Bots came on the scene in 2018 with its Sherpa line of drones to clean windows…

Lucid Bots secures $9M for drones to clean more than your windows

High interest rates and financial pressures make it more important than ever for finance teams to have a better handle on their cash flow, and several startups are hoping to…

Israeli startup Panax raises a $10M Series A for its AI-driven cash flow management platform

The European Union has deepened the investigation of Elon Musk-owned social network, X, that it opened back in December under the bloc’s online governance and content moderation rulebook, the Digital Services Act…

EU grills Elon Musk’s X about content moderation and deepfake risks

For the founders of Atlan, a data governance startup, data has always been at the heart of what they do, even before they launched the company. In fact, co-founders Prukalpa…

Atlan scores $105M for its data control plane, as LLMs boost importance of data

It is estimated that about 2 billion people, especially those in lower and middle-income countries, lack access to quality and affordable essential medicines. The situation is exacerbated by low-quality or even killer…

Axmed raises $2M from Founderful to streamline drug supply chains in underserved markets

For decades, the Global Positioning System (GPS) has maintained a de facto monopoly on positioning, navigation and timing, because it’s cheap and already integrated into billions of devices around the…

Xona Space Systems closes $19M Series A to build out ultra-accurate GPS alternative

Bankruptcy lawyers representing customers impacted by the dramatic crash of cryptocurrency exchange FTX 17 months ago say that the vast majority of victims will receive their money back — plus interest. The…

FTX crypto fraud victims to get their money back — plus interest

Google on Wednesday launched its digital wallet in India with local integrations, nearly two years after the app was relaunched as a digital wallet platform in the U.S. As TechCrunch exclusively reported last month,…

Google Wallet is now available in India

Bluesky has launched a new product roadmap for the coming months. The decentralized social network said on Tuesday that it is planning to introduce direct messages, support for videos, improved…

Bluesky to add DMs, video support and in-app custom feed curation

Samsung Medison, a medical device unit of Samsung Electronics that specializes in developing diagnostic imaging devices, said on Wednesday it plans to acquire Sonio, a Paris-based startup that makes AI-powered software…

Samsung Medison to acquire French AI ultrasound startup Sonio for $92.7M

Kyle Kuzma is a lot of things. He’s a forward for the Washington Wizards NBA team and a 2020 NBA champion. He’s also a style icon — depending on who…

NBA champion Kyle Kuzma looks to bring his team mentality to Scrum Ventures

Ofcom is cracking down on Instagram, YouTube and 150,000 other web services to improve child safety online. A new Children’s Safety Code from the U.K. Internet regulator will push tech…

Ofcom to push for better age verification, filters and 40 other checks in new online child safety code

Lipids are fatty, waxy or oily compounds that, for instance, typically come in the form of fats and oils. As a result they are heavily used in the production of…

After a $20M Series A funding, Germany’s Insempra plans eco-friendly lipid production

Tesla CEO Elon Musk has said that lidar sensors are a “crutch” for autonomous vehicles. But his company has bought so many from Luminar that Tesla is now the lidar-maker’s…

Tesla is Luminar’s largest lidar customer

U.S. realty trust giant Brandywine Realty Trust has confirmed a cyberattack that resulted in the theft of data from its network. In a filing with regulators on Tuesday, the Philadelphia-based…

Brandywine Realty Trust says data stolen in ransomware attack