Go-To-Market Strategist

Company:

"Brief (Altpoint Ventures Portfolio Company, www.altpointventures.com)" is an enterprise messaging platform for startups. From within a messaging interface, Brief allows for messaging, task management, file sharing, video and tele-conferencing, document signing, and other collaborative tasks – and does so by removing distractions and information overload.

Role:

We're looking for an experienced Go-To-Market strategist to be responsible for go-to-market planning and customer acquisition. This is a full-time position based in New York.

Responsibilities:

• Develop positioning and messaging for the product and its features
• Develop marketing strategy
• Influence product strategy and in-product communications through consumer and product insights, driving alignment across teams when needed
• Create and execute the go-to-market plan, collaborating closely with Product Manager, Design team and business owners to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
• Assist in building and evolving Brief brand identity, identifying and supporting the delivery of impactful creative assets, including product websites, videos, and brand campaigns
• Support and coordinate the efforts of internal teams, including Product Management, Design, and others

Requirements:

• Senior experience in marketing strategy with an enterprise focus, preferably in Internet and/or technology
• Excellent copywriting skills
• Track record of high performance
• Exceptional communication skills
• Strong analytical and problem-solving skills with a results-oriented mindset
• Thrives in and enjoys a highly collaborative, fast-paced, ambitious environment
• Bachelor's Degree or higher in Business, Marketing, Creative, Social Sciences or other related discipline. Advanced degree highly desired

Benefits:

• Full health coverage
• 401k Plan
• Custom work stations
• Flexible vacation time

Apply:

• Send your CV to [email protected]