Hardware

Hands on with Andy Rubin’s Essential Phone

Comment

It’s a pretty captivating pitch: Andy Rubin, one of the guys who founded Android (and who lead the project within Google for eight years!) has a new company… and he’s building an Android phone. The “Essential Phone,” as it’s known.

I’ve been carrying around an Essential Phone for a few days now. Here’s what I think so far.

(I’m considering this a “hands-on” rather than a “review” because we, along with a handful of other outlets, have had the phone for a little over two days at this point. With something as key to our day-to-day lives as a smartphone — and one from a brand new company, no less — that’s just enough time to scratch the surface. We’ll have a more in-depth review in the coming weeks, once we feel like we know this thing inside and out — but with the device having just gone on sale, I figured it was worth sharing some early impressions.)

In a world with a million different Android phones, what makes this one stand out? The aforementioned ties to an Android co-founder might hook some die-hards… but what about everyone else? What’s this phone’s thing?

It has a few:

  • A body built of titanium and ceramic, coming together into what is probably the shiniest (for better or worse — more on that later) smartphone I’ve ever seen. It’s truly a beautiful phone.
  • A striking display with a mega-thin bezel; it stretches nearly all the way to the top of the device’s body, with a small cutout reserved for the front-facing camera and a more standard bezel across the bottom.
  • A pair of data/power pins on the rear of the device that allow you to snap on optional magnetic accessories to expand the phone’s capabilities down the road.

If you were to walk up to an Essential Phone sitting on a table, the first thing you’d probably notice might actually be the lack of things you’re meant to notice.

There is no branding, be it Essential’s logo or a carrier’s. There is no camera bump. Beyond the cutouts for things like the dual cameras, the flash and a fingerprint reader, it’s a sprawling, gleaming slab of shiny.

And oh how shiny it is. The model I’ve been carrying around is a color the company calls “Black Moon” — the color it’ll ship to buyers first. Imagine a mirror finish with a limo tint; fully polished, fresh out of the box, it’s pretty damned stunning.

Alas, a shine like that comes with an inherent catch: This thing picks up fingerprints like that is its job. If fingerprints drive you up the wall, you might want to wait until matte colors are available or get used to wiping this thing down every five seconds.

But what about marks more permanent than a fingerprint? I’ve been toting this phone around with all sorts of other stuff crammed in the same pocket. Keys. Coins. Other phones. Two days in and — honestly, a bit to my surprise — both the display and the back of the phone are flawless. We’ll see if it holds up in the coming weeks.

It feels good in the hand, its titanium body feeling remarkably sturdy. At around 180 grams, it’s a touch heavier than either the iPhone 7 (138g) or the Pixel (143g)/Pixel XL (168g), but never so much that it bothered me.

The battery life seems great so far. Two days is a short sample, but I found myself pleasantly surprised by how much battery was still left on the device on multiple occasions. That’s a good sign.

And, because I just can’t not mention it: this phone has no 3.5mm jack. I don’t like that. I don’t like it on the iPhone, I don’t like it on the rumored Pixel 2 and I don’t like it here. I have half a dozen Bluetooth headsets around my house, and I still mourn the death of 3.5mm. It comes with an adapter, but I’ve been anti-adapter for nearly a decade now.

Now, about that screen. That crazy bezel-light screen, and that front-facing camera poking out right into the middle of it.

When the first photos of this thing trickled out, I thought I’d find the camera cutout a good bit more distracting than I do in practice. I’ve already stopped noticing it. Android mostly uses that top-most section of the screen for its notifications bar, and doesn’t really use that center bit much — so rarely do I find myself thinking about what should be there.

When apps — take, say, Netflix — go fullscreen, the regions next to the camera go dark, effectively shrinking the size of the display to what it’d look like with a more standard top bezel. While it’s better than having a camera sticking a quarter of an inch into your video, it’s a bit jarring to have your screen suddenly lose a chunk you’ve grown accustomed to seeing lit up.

Would it be better without that cutout? Sure! But with display bezels shrinking and selfie-taking at an all-time high, the front-facing camera will forever need a home. Add in the fact that it looks like the next iPhone might take a similar approach, and I’d expect these lil’ front-facing camera peninsulas to become pretty standard.

We’ll save the deeper camera comparison stuff for the full review, but the Essential Phone’s rear camera seems strong — particularly outdoors. Indoors and in low-light situations, my results have been more mixed.

To slim things down and ditch the camera bump, they’re actually spreading photo duties across two cameras here: one color, one monochrome. The monochrome sensor is able to pick up a bit more detail than its color-sensing counterpart, so they take an image from each and merge them together through a bit of post-processing magic. The dual cameras also allow for a portrait mode (read: pretty blurred backgrounds while your foreground subject is in focus); the company showed us a preview build of it, but it wasn’t quite ready in time for the review units.

Arguably the most intriguing aspect of the Essential Phone are those two little pins on the back.

In theory, those pins let the Essential Phone do all sorts of fun things moving forward. They carry power and data between the phone and optional magnetic accessories that you can buy moving forward. Those accessories should be compatible with other devices the company releases down the road, including their Amazon Echo/Google Home competitor, the Essential Home.

I say “in theory” because… well, they haven’t done the best job of saying what those fun things might be. They’ve announced a 360º camera, a dock and… that’s it, so far. They’re promising new accessories “every few months,” but aren’t saying much concrete about what they’ll be.

It’s a similar promise to the one Motorola made with the Moto Z last year and, more recently, the Moto Z2. Even now, Moto’s platform lacks any real earth-shattering, must-have accessories that really prove the concept.

Could Essential have some ultimate accessory up its sleeve? Maybe. But until they show it, anyone buying the phone for those pins is buying on the intangible promise of something. “Imagine the possibilities!” is an easy well to fall into — but, if those pins are the main draw for you, I’d wait until there’s at least an accessory or two that really make sense for your needs.

Alas, no accessories — including the 360º camera — were ready for reviewers just yet, so there’s not much I can say on that front. I did get to check out a prototype model of the 360º camera, which already felt quite easy to magnetically snap in place and sturdy once it was there — but beyond that, we’re still waiting on the production units before we really dive deep here.

The device runs what is effectively pure Android (Nougat, 7.1.1), tweaked only to account for things like the camera cutout. I saw a glitch or two along the way — it took a few resets before my SIM would activate, the notifications bar seemed to crash twice, the camera app felt a bit shaky at times… but things like that are all part of the deal with a brand new phone from a brand new team, and I’ve already seen them issue patches. On the software front, this team seems to move fast.

So far, the Essential Phone feels like a solid foundation for Andy Rubin’s grander vision — one of a unified ecosystem with a catalog of add-on accessories; one of Android phones that promise two-year updates and monthly security patches. Buying it now is betting on that vision, whatever that means to you. I like a lot about it — but, if you’re already content with what’s in your pocket, there’s nothing here quite yet that screams “YOUR PHONE IS GARBAGE! THROW IT AWAY AND BUY ME INSTEAD!”

More TechCrunch

The AI industry moves faster than the rest of the technology sector, which means it outpaces the federal government by several orders of magnitude.

Senate study proposes ‘at least’ $32B yearly for AI programs

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his registered dietitian (RD) mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge toward the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI