Digital Marketing Specialist
Newton Group ESA is growing in 2017 and would like for you to be a part of it! We consist of an experienced group of professionals who are dedicated to...
Newton Group ESA is growing in 2017 and would like for you to be a part of it! We consist of an experienced group of professionals who are dedicated to assisting in removing customers from their timeshare. Our primary motivation is ensuring a quality service, while backing up our promise with a 100% financial guarantee that serves to reinforce our commitment and accountability to you! We have a casual, relaxed work environment with engaging staff and great opportunities for advancement.
Newton Group is currently searching for an SEO / PPC Digital Marketer. This position will be located in our Gilbert, Arizona office.
Essential Duties:
- Research and write article-based SEO content
- Conduct keyword research and selection for pay-per-click campaigns and SEO projects
- Analyze websites and document changes required for SEO
- Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations
- IP Targeting- being able to target customers habits
- Perform daily account management and of pay per click accounts on search platforms for a variety of clients
- Assist in the maintenance and monitoring of keyword bids
- Manage client PPC campaigns
- Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results
- Develop and manage PPC bidding strategies and be responsible for the bottom-line success of paid search efforts
- Monitor, analyze, and report on performance of paid search expenditures and optimize spending based on projected ROI
- Conduct keyword research with an emphasis on value, competition, and search intent
- Optimize website pages for keyword targets
- Help drive growth and website traffic for our clients
- Write keyword focused copy for prospective buyers
- Assess the impact of changes through analytics research
- Create new content as well as edit existing content for our websites
- Update social media sites with new information
- Oversee proofing/editing responsibilities for grammar, punctuation, tone and style
- Work with other content editors to successfully execute SEO initiatives
Requirements:
- A BA/BS in Communications, Journalism, English or a related field
- SEO / PPC experience a must- ability to analyze and adjust based on results
- Excellent writer and editor with strong command of the English language
- Ability to take Initiative and be Innovative
- Ability to work independently and efficiently in a fast-paced environment
- Can work independently with little direct supervision; creative and self-motivated
Pay Range: DOE
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