Senior Coordinator, Social Media Analytics

NASCAR seeks a talented professional to join our team in the position Senior Coordinator, Social Media Analytics based in our Charlotte, NC office. 

The Senior Coordinator, Social Media Analytics plays multiple roles within the company’s Analytics and Insights group.  The primary focus is responsibility for the collection and interpretation of key performance metrics across all the company’s social media platforms; including analysis of data related to the company’s social and digital content, identification of issues and/or opportunities, and delivery of actionable insights based on respective learnings.  The position requires a person who can handle multiple daily functions, possesses in-depth knowledge of social media content analytics, and can develop and institutionalize a data-driven analysis culture to influence business decisions. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Manage social data collection and interpretation of social media analytics, reporting, and action items.
• Maintain a deep understanding of social media analytics using a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining using Boolean logic
• Conduct detailed searches using media analytics tools to generate business insights from unstructured data. Set up and use data visualizations to understand and communicate findings
• Manage critical race-day monitoring of social, traditional and broadcast media for social media conversations relevant to the company, including identifying emerging trends and issues, measuring fan sentiment, communicating with at-track teams as necessary and compiling recap reports
• Moderate comments and user-generated content posted on the company’s official social media pages
• Analyze topics and themes in social and traditional media to provide best practices to industry stakeholders
• Identify trending topics, and alert appropriate stakeholders of potential issues or opportunities as they arise
• Closely track emerging trends, tools, platforms in social / digital media; train and educate industry colleagues on best practices
• Facilitate education and knowledge of the company’s social listening program to colleagues and other industry stakeholders as needed, including giving presentations and tours of the facility
• Non-traditional work week, including nights and weekends
• Approximately up to 10% percent travel

QUALIFICATIONS 

Bachelor's degree (B.A.) from four (4) year college or university and 3-4 years of marketing, social media, or media analytics related experience, preferably within digital or social media industry; or equivalent combination of education and experience.