Senior Manager, Social Media Analytics

NASCAR seeks a talented professional to join our team in the position Senior Manager, Social Media Analytics based in our Charlotte, NC office. 

The Senior Manager, Social Media Analytics plays multiple roles within the company’s Analytics and Insights group.  The primary focus is the responsibility for the interpretation of key performance metrics across all the company’s social media platforms; including analysis of data related to the company’s social and digital content, identification of issues and/or opportunities, and delivery of actionable insights based on respective learnings.  The position requires a person who can handle multiple daily functions, marshal resources to steer long-term case studies, is skilled in the analysis of structured and unstructured data, and can develop and institutionalize a data-driven analysis culture to influence business decisions.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Manage social data collection and interpretation of social media data, analytics, reporting, and action items.
• Maintain a deep understanding of social media analytics using a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining using Boolean logic and/or SQL
• Design, develop and implement analytical solutions to understand social media content and conversation, providing insightful, actionable recommendations on generating more impactful social campaigns and content
• Conduct detailed searches using media analytics tools to generate business insights from unstructured data. Set up and use data visualizations and business intelligence software to understand and communicate findings
• Manage critical race-day monitoring of social, traditional and broadcast media for social media conversations relevant to the company, including identifying emerging trends and issues, measuring fan sentiment, communicating with at-track teams as necessary and compiling quantitative and qualitative summaries
• Moderate comments and user-generated content posted on all of NASCAR’s official social media channels / pages
• Analyze topics and themes in social and digital media to provide best practices to stakeholders in the NASCARindustry
• Perform deep analysis of public sentiment expressed through social media and the resulting business implications
• Identify trending topics and alert appropriate stakeholders of potential issues or opportunities as they arise
• Closely track emerging trends, tools, platforms in social / digital media; train and educate industry colleagues on best practices and trends
• Facilitate education and knowledge of the company’s social listening program to colleagues and other industry stakeholders as needed, including giving presentations and tours of the company’s social listening facility
• Work with the Senior Director, Social Media Analytics to provide perspective on the evolution of the company’s social analytics practice
• Non-traditional work week, including nights and weekends
• Approximately up to 10% percent travel

QUALIFICATIONS 

Bachelor's degree (B.A.) from four (4) year college or university and 6-7 years of marketing or media analytics related experience, preferably within digital or social media industry; or equivalent combination of education and experience. Experience with database platforms and/or writing basic SQL a plus.