Director of Digital Marketing & E-Commerce

DD Traders is the parent company of DEMDACO, a Kansas City wholesale gift company, specializing in gifts, tabletop and home decor.

This is an exciting time to join DEMDACO as we build and grow awareness of DEMDACO as a consumer brand and execute our strategy to grow revenue in direct-to-consumer channels including website and ecommerce.

Briefly describe the position responsibilities: The Director of Digital Marketing & E-Commerce is a new role that will report to the VP Retail.  This individual will have the unique opportunity to develop DEMDACO’s consumer-centric, branded, online experience and grow the overall digital business and online presence.

Essential Duties and Responsibilities include the following:  (additional duties may be assigned)

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The key responsibility is to implement and deliver the company’s B2C E-commerce presence to achieve the strategic goals according to the digital marketing strategy as outlined by the VP of Retail.  Expectations also include internally developing or sourcing and managing the capabilities that will effectively and consistently deliver an online experience that drives consumer acquisition, conversion, and retention.  This position will also oversee the B2B initiatives.

Successful candidates will be able to drive E-Commerce sales by having a proven track record in creating and delivering digital marketing campaigns, experience with SEO, and a firm foundation in online marketing concepts along with an understanding of the concept and vision of DEMDACO’s sales and product strategy.

Competencies:

Website Management

• Lead the development of website initiatives that reflect the DEMDACO brand while making it easy for customers to discover and purchase products through a B2B or B2C E-Commerce experience.
• Responsible for developing and implementing short and long term marketing strategies that meet corporate financial and branding goals as well as ideation and management of site content.
• Monitor website performance to develop optimization strategies and initiatives to improve usability, engagement, and conversion rates.

Digital Marketing Management

• Lead, develop, and deliver digital marketing campaigns that increase brand awareness and drive qualified traffic to the company website.
• Lead paid media campaign, channel planning, and oversee the execution by a third-party.  Measure ongoing effectiveness and return on investment.
• Develop an e-mail acquisition program and e-mail promotional campaign program to engage customers on an ongoing basis.

• Develop the social media strategy to increase customer engagement and brand awareness.
• Plan and maintain the budget for all digital marketing programs.

Analytics and Reporting

• Develop website and digital marketing key performance indicators (KPIs) in alignment with the company’s stated goals.
• Create and maintain KPI dashboards and provide analysis on performance.
• Provide insight and recommendations to guide editorial, product development, and commercial decision making.
• Develop and manage digital marketing specific reporting to determine campaign and channel effectiveness and return on investment.
• Keep the company at the forefront of digital marketing and E-Commerce by seeking out and evaluating customer research, market conditions, trends, and competitor data to inform ongoing marketing initiatives.

Qualifications:  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in communication, journalism, digital marketing, or related field preferable.
• A minimum of 5-10 years of progressive experience developing and managing digital marketing initiatives, as well as, managing websites and web-based content.
• Minimum of 2-3 years of experience in one of the following: E-Commerce, SEO, product marketing strategy
• Proven track record in creating and delivering successful and cost-effective digital marketing campaigns that lead to successful product/service launches and notable increases in qualified inbound traffic and conversion rates to customers.
• Strong understanding of current online marketing concepts, strategy, and best practice.
• Solid understanding of search engine marketing concepts and the ability to manage paid and organic search initiatives.
• Solid Analytical and reporting skills.
• Strategic thinker and problem solver.
• Natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced organization.
• Entrepreneurial spirit.

Work Environment:

• Highly Entrepreneurial
• Dynamic
• Fast paced
• Firm deadlines
• Complex projects with time definite intermediate deadlines

Compensation:

Compensation is negotiable and market-based, depending upon the candidate’s background and experience, as well as, what is needed in order to attract an outstanding individual from the marketplace.  DEMDACO anticipates a competitive salary and an incentive compensation package tied to results, supplemented by a benefits package consisting of medical, dental, and life insurance plus a 401(k) program, etc.  Relocation assistance may be available and customized based upon compatibility with organizational objectives and individual candidate needs.

Job Benefits Overview:

•Medical

•Dental

•STD/LTD

•401(k)

•Equal Opportunity Employment /Disabled/Protected Veteran

•And more!